1. USA Campaign Partners Bath Tourism Plus Bristol Airport Destination Bristol SWRDA VisitEngland Campaign Activity Stand at The New York Times Travel Show, 26-28 February 2010 Consumer focussed marketing activity in partnership with VisitEngland Dedicated USA landing page on the VSW website. Exclusive media event in New York – in partnership with VisitEngland PR, both UK and USA promoting the campaign. Above the line activity Combination of advertorial, email, online banner advertising and print: VisitEurope print advertorial - distributed to NY Times subscribers Luxury Link: 2 dedicated advertorials to the Luxury Link email audience Yahoo! Site network banners Two travel ad network newsletters Inclusion in VisitBritain media / home page (90,000 monthly visitors) and newsletter (430,000 US circ) Early Results US Landing page www.visitsouthwestengland.com/USAwww.visitsouthwestengland.com/USA 10,741 page views 3 minutes avg. time on site 370 click-throughs to Continental Airlines fares page 908 competition entries (to date) New York Times Travel Show 16,000 consumers visited over the 3 days 30 travel media contacts generated from the show with follow up press trips, including About.com, New York Times, Conde Nast Traveller.

2. USA Campaign visuals Newsletters USA website Press invitation NY Times Travel Show stand graphics

3. Summary to date Good early results with true integration of partner activity. Final database stats to be collated and email sent out to opt-ins. Focus Group research report to be presented. ROI research to run late July for publication August.

4. Discussion…