1. Channel Marketing Advisors Marketing Service Agency of Prepared for HP Partners May 2015

2. OVERVIEW

3. © 2015 Channel Marketing Advisors - Confidential A Marketing Service Agency of specializing in channel marketing. Who We Are Our Purpose To Generate Demand by providing a seamless integrated campaign service that fills the sales funnel. CONSULT Engagement to build effective marketing campaigns PLAN Strategize and determine which services will deliver optimal ROI EXECUTE Provide a full- service, one- stop shop for all services REPORT Provide detailed reports on all services performed

4. © 2015 Channel Marketing Advisors - Confidential Provide co-marketing services that deliver measurable, effective, and integrated campaigns. Social Media Campaigns Email Campaigns Event Campaigns Direct Mail Campaigns Telemarketing Services And much more…. Engage directly with partners to provide a seamless end- to-end service. What We Do

5. CO-MARKETING SERVICES

6. © 2015 Channel Marketing Advisors - Confidential Partner Key Benefits With Co-Marketing services, partners are able to use professional and customized marketing services in order to present their business effectively and with inimitable style to customers. Access to marketing support, expertise & agency resources E2E campaign management : planning, execution, reporting One Vendor to execute integrated campaigns Flexibility - ability to further customize Client branded assets Simplification - no MDF claiming, admin effort Profitability - no initial outlay of costs for partner, improving cash flow

7. © 2015 Channel Marketing Advisors - Confidential Co-Marketing enables the partner to focus on sales while CMA (Channel Marketing Advisors) manages and supports their marketing activities. Partner Led vs. CMA Led Partner Led CMA Led MDF Budget Allocation Activity/Campaign Planning Execution Claiming Reporting Client Channel Marketing Advisors (CMA) Client Partner Service Provider Partner

8. © 2015 Channel Marketing Advisors - Confidential Process Flow Integrated Campaign for optimal ROI Seamless end-to-end service execution Budget Availability Partner Business Objectives Client Business Objectives CMA provides reporting and results CMA submits MDF claim CMA executes campaign CMA strategizes and plans with partner CMA engages and consults with partner Client budget allocation to partner Joint Strategic Planning

9. © 2015 Channel Marketing Advisors - Confidential Partner’s Process ► Review CMA Catalog of Services ►Consult, plan, and agree on marketing campaign activity with CMA ►Send the necessary materials for the activity planned to CMA(logo in high res, database etc.) ►Approve the marketing deliverables ►Focus on sales while CMA executes, claims, and reports on campaign

10. © 2015 Channel Marketing Advisors - Confidential Marketing Development Funds Marketing services are purchased by partners using MDF Funds. We build and execute marketing services on behalf of partners. A one-stop shop for transforming customer campaigns into targeted demand, generation vehicles. MKT services Partner MDF Funds MDF budget Channel Marketing Advisors $ Client

11. THANK YOU CHANNEL MARKETING ADVISORS Senior Director: Jikza Nolan jikza.nolan@channelmarketingadvisors.com