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Published byMarsha Porter Modified over 8 years ago
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Objectives By the end of todays session you will be able to: Identify communication techniques appropriate to 4 different demographics Will be able to list 4 customer care factors and discuss their importance Demonstrate how customer service can be used with complaints
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211 Customer care Why is customer service important?
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State two aspects that can be improved in a restaurant to raise its customer service standards. Quality of service, cleanliness, staff conduct, complaints procedure, higher ethical standards (food sourcing, green, security) Define what is meant by an “Internal Customer”?
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Describe an appropriate way of communicating to this guest? Slowly, be specific with questionning, clearly
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Customer Loyalty In pairs, discuss a business you use regularly. Why do you go back? What would happen if……. They got a bad review? They messed up your order? The staff were rude? Why do businesses want you to come back?
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How can staff build customer loyalty? List ideas on board, discuss Meeting expectations Listening to guests Professionalism Building relationships with customers
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Is product knowledge important? List reasons product knowledge is important? More confidence Match products to customer needs Better equipped to sell MORE SALES = BETTER TIPS What is 10% of £95? What is 10% of £126.45?
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Imagine your neighbour is a hearing impaired customer, how would you communicate appropriately?
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How do you make a good first impression? In pairs, list 3 ways a staff member can make a good first impression…. You have 60 seconds! Neat & Tidy Good body language Knowledgeable Helpful
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60 Second Challenge Click the stop watch to start the 60 second challenge You have 60 seconds to write down as many key headings about the topic we covered last week
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STOP
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Let’s discuss your ideas Who agrees? Describe how you confirm you understand what a customer wants? Clarifying Summarising Questioning
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What are the benefits of excellent customer service to you? Job satisfaction/motivation Customer rapport Achieve targets/more sales Chance of promotion
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The next customers have specific needs… State an appropriate way of communicating with these customers Keep customer informed of what you are doing
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Why is it important for a restaurant to meet its customers’ expectations? Raise your hands if you AGREE with the following? To ensure customer satisfaction To meet individual requirements To maintain standards/reputation To maintain brand loyalty
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Divide into three groups Discuss factors you consider or that influence you before purchasing a product/service? Maybe a hotel room, holiday, new technology, a dish from a menu… Again, you have 60 seconds!
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60 Second Challenge Click the stop watch to start the 60 second challenge You have 60 seconds to write down as many key headings about the topic we covered last week
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STOP
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Let’s discuss your ideas List down ideas.
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Why might a customer complain?
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How do we deal with complaints? Acknowledge Apologise Attend to situation quickly Investigate Identify solutions for next time
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Why would an organisation want to know about complaints? Lets brainstorm some ideas on the board….
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Lastly… This guest comes into the restaurant with his carer. When we communicate with him whom must we address? Direct attention to the wheelchair user, not the carer
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