1. Dr. Chen, Information Systems – Theory and Practices  John Wiley & Sons, Inc. & Dr. Chen, Information Systems – Theory and Practices Cases in Management Education Jason Chen, Ph.D. Professor of MIS Gonzaga University Spokane, WA 99258 chen@jepson.gonzaga.edu http://barney.gonzaga.edu/~chen

2. Dr. Chen, Information Systems – Theory and Practices  John Wiley & Sons, Inc. & Dr. Chen, Information Systems – Theory and Practices Why Case Studies? Case describe actual business situations. In that respect, dealing with cases is very much like dealing with the problems that managers encounter daily.

3. Dr. Chen, Information Systems – Theory and Practices  John Wiley & Sons, Inc. & Dr. Chen, Information Systems – Theory and Practices Objectives of Case Studies Cases help us sharpen our analytical skills Cases and case discussions provide students a focal point for an exchange among students of the lessons of experience. Cases are useful for developing sets of principles and concepts that can be applied in practice. Case studies generate a high degree of involvement in the learning process. –promote rigorous thinking –develop communication skills Act as being a manager: problem solving –intellectually, politically, and socially –sense of fun and excitement

4. Dr. Chen, Information Systems – Theory and Practices  John Wiley & Sons, Inc. & Dr. Chen, Information Systems – Theory and Practices Strategy Development Situation Analysis –SWOT (Strength, Weakness, Opportunities, and Threats) –Porter’s Model etc. Objectives Strategies Implementation Analyze how the IT has been applied within the case and future consideration. N

5. Dr. Chen, Information Systems – Theory and Practices  John Wiley & Sons, Inc. & Dr. Chen, Information Systems – Theory and Practices The First Case Study Southwest Airlines (SWA) –An Industry Under Siege –How can SWA gain competitive advantage with its proper project management http://www.southwest.com

6. Dr. Chen, Information Systems – Theory and Practices  John Wiley & Sons, Inc. & Dr. Chen, Information Systems – Theory and Practices The Case Study Part I. Write a summary report with the following outline (but not limited to): 1) Executive Summary. 2) Draw and describe how can the Information Systems Strategy Triangle be employed in the case 3) What lesson(s) have you learned from the case? Part II. Answers the following questions (make sure you should list (repeat) the question follows by your answer) – see syllabus

7. Dr. Chen, Information Systems – Theory and Practices  John Wiley & Sons, Inc. & Dr. Chen, Information Systems – Theory and Practices Discussion Issues See handout Analyze how the IT has been applied within the case and future consideration with its proper project management