1. Leiden University. The university to discover. Internationalisation as a unifying force – what should you know Dr Robert Coelen Vice-President International 1 Dr Robert Coelen, Vice-President International

2. Leiden University. The university to discover. What is it about ? -Inter-institutional relationships -Student Mobility -Staff Mobility

3. Leiden University. The university to discover. Your ideal alumnus 3

4. Leiden University. The university to discover. 4

5. Typical strategic positioning statements – World Class -Want to be world class The region deserves it - Edinburgh The country must have it – Australia We’re building it – Virginia Tech Must get there in the next decade: –“The goal of strategic positioning is to make the University of Minnesota one of the top three public research universities in the world within a decade. “ -How many world class universities can there be ? -What is world class ? 5

6. Leiden University. The university to discover. Typical strategic positioning statements – not world class -Service the region No aspirations to be world class local issues to service the region -Specialist environment Tropical environment Great Barrier Reef – can be world beater ! -Specialist institution Only medical Only engineering Only design, etc 6

7. Leiden University. The university to discover. What are you positioning your university for ? -Must be clear about the motives -Are you well positioned ? -Most universities are currently positioned not as the result of deliberate action -Must have a clearly defined and realistic goal 7

8. Leiden University. The university to discover. -Defining your university’s: -Mission -Vision -Values -Core competencies -Competitive differentiators -Market positioning -These need to be known before you recruit (international) students Creating your position 8

9. Leiden University. The university to discover. Twitter.......etc.

10. Leiden University. The university to discover. -If a student thinks about studying, they should think to come to us first -Geographically local: relatively easy -Students wishing specialist programs: national -International students ? Positioning – the battle for the student’s mind 10

11. Leiden University. The university to discover. -What resources are available to a local (national) high school student to choose a university ? -National collective memory -Advisors at the secondary school -Knowledge of parents, friends -National dissemination/enrolment systems E.g. Studychoice 1-2-3 in the Netherlands, UCAS in the UK -Internet -Relatively low cost decision Selection of a study program (local) 11

12. Leiden University. The university to discover.  Border transcending universities (Ivy League, Oxford, Cambridge) to lesser extent other famous universities;  Selection of a country, selection of institute  Snapshot assessment instead of collective community memory: ◦ Internet ◦ Parents and friends ◦ Knowledgeable persons (teachers, agents, gov’t representatives ◦ Global ranking and other third party assessments Selection of an undergraduate study program (international) 12

13. Leiden University. The university to discover. -Different factors play a role -Examine this on the basis of some research Selection of postgraduate program 13

14. Leiden University. The university to discover. Where do International Students go?

15. Leiden University. The university to discover. UK PGR – What other options ? 15

16. Leiden University. The university to discover. UK PGR – What is important ? 16

17. Leiden University. The university to discover. What sources did you use ? 17

18. Leiden University. The university to discover. What was most important ? 18

19. Leiden University. The university to discover. -The deployment of academic activities abroad to alert students to the possibilities of your institution -The result of staff mobility ! Education is an experience good; try before you buy Guest lectures, seminars, work shops More effective for postgraduate recruitment Student recruitment - Academic 19

20. Leiden University. The university to discover. Traditional methods -Senior travelling delegation (coming or going) -Various extents of mutual knowledge -Similarity of disciplines and standing -Conclude to make agreement -Faculties or individual academics left to make something of it -10% of agreements may be active -Many attempts to clean up

21. Leiden University. The university to discover. Academic Trust -In terms of student mobility during program: sending institution remains academically responsible for the student Credit for achievements taken up in home institution academic record -Academic trust relates to the transfer of academic responsibility and the confidence that this transfer is a responsible action

22. Leiden University. The university to discover. What are your 5 most important links ? -On-line survey -Takes 3 minutes to complete -Also asks: did you live for more than 3 years in any other country -Did not ask for: name of the linked individual Name of the department or section -Does ask for: Name of the institution Nature of link: teaching, research, both

23. Leiden University. The university to discover. Survey Response -743 individuals responded -2542 links -3.4 link per individual -UK: 439 individual links 348 research, 10 teaching, 81 both 99 institutes 80% of all links in 23 institutes

24. Leiden University. The university to discover. Typical pattern

25. Leiden University. The university to discover. Leiden University’s Academic Links (50%)

26. Leiden University. The university to discover. Data for bibliometric analysis The data for this study are partly based on a project funded by European Commission (EC): ASSIST (Analysis and Studies and Statistics & Indicators on Science and Technology)

27. Leiden University. The university to discover. Methodology bibliometric analysis First Step Second Step Third Step Fourth Step Identification of all European and the top 250 non-European Universities Collection of the papers from these institutions and the citations to these publications Characterization of the Universities Network analysis

28. Leiden University. The university to discover. Leiden University strongest co-publication activity with the biggest (publications) universities in the world Nodes: Universities Size of the Nodes:Proportional to the number of papers published by the University. Color of the Nodes: Red: Top 10 universities with the highest Blue: Next 10 universities with the highest impact Black: The rest Links or edges: The strength of the co-publication activity (normalized, Salton Index>=0.01).

29. Leiden University. The university to discover. TOP 20 Universities and research centers for both studies Note: In Red and Italic appear the universities that are in both tables. SURVEY RESULTS.- The 20 Universities and Research Centers most mentioned on the survey. BIBLIOMETRIC STUDY RESULTS.- The 20 foreign universities with which Leiden Univ co-published the most (based on the top 100 biggest research universities in terms of number of papers published).

30. Leiden University. The university to discover. Survey study results: Universities and research centres across the world Note: The colors represent the continents North AmericaEurope Asia South America Australia & NZ Africa

31. Leiden University. The university to discover. Survey vs bibliometric study results: Universities that appear in both studies Note: The labels refer to the Universities that appear also on the bibliometric study.

32. Leiden University. The university to discover. Survey study results: Universities and research centres across Europe Note: The colors represent the countries Italy Germany UK France Spain Belgium Sweden

33. Leiden University. The university to discover. Survey vs bibliometric study results: European Universities that appear in both studies Note: The labels refer to the Universities that appear also on the bibliometric study.

34. Leiden University. The university to discover. Conclusions -Clear pattern of relationships -Agreement between perception and output -Central support for already active relationships -Must also pay attention to blind spots -Enhance participation in survey through reward marketing of the program -Student mobility to ‘well known’ partner institutes

35. Leiden University. The university to discover. What is your academic network ? 35