1. Storytelling and Career Development JASON BROWN CAREER COUNSELOR CAREER AND LEADERSHIP DEVELOPMENT UNIVERSITY OF WISCONSIN-WHITEWATER

3. Stories are pervasive…

5. Storytelling is… business saavy “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

6. Storytelling is… cross cultural

7. Storytelling is… old Lascaux Caves (Southern France) – 15000 BC The Epic of Gilgamesh (Egypt) – 2100 BC

8. NarrativeEveryday Traditional Revivalist Types of Story Telling

9. Why are stories important to career development?

10. Storytelling… …demonstrates uniqueness …can be persuasive …engages mind and emotion …communicates in a universal language

11. Storytelling… Engaging the mind and emotion Sources: OneSpot (Adam Weinroth)

12. A Structure for Storytelling 1. What was the situation? * Who, where, when 2. Then what happened? * Who took action? 3. What was the result? * *Create pictures in listener’s mind *How did you/others feel about it? Good? Bad?

13. Constructivist Theory – (Re)connecting the Dots -Case study for career counseling - Case study for resume development

14. Guided Imagery – Visualizing the Future The term “guided imagery” refers to a wide variety of techniques, including simple visualization and direct suggestion using imagery, metaphor and story-telling, fantasy exploration and game playing, dream interpretation, drawing, and active imagination where elements of the unconscious are invited to appear as images that can communicate with the conscious mind.

15. The Story Bank Skills/ExperiencesExamples What are your most significant experiences and skills? What are your most relevant experiences and skills? What’s your story?

16. THE END Jason Brown Please forward questions to: Browns@uww.eduBrowns@uww.edu