1. CLUB MANAGEMENT

2. Marketing and Communications The power of communication in communities

3. Table of Contents Digital communication Planning an event Media relations Marketing strategies Other support

4. Digital Communication Today sporting organisations and communities are stepping into the digital world and dominating through the use of social media. There are many tools for clubs for digital communication: Skype Skype – great for face to face communication Websites Websites – Tennis Australia offers all clubs a website that they can use Apps – some apps out there can help communicate to your members about location and availability e.g Team AppTeam App Social Media – Dominating digital communication is Social Media and we would encourage all clubs to get on board. A tool that can help you communicate more effectively with your members. Follow the links below for the individual tool kits for each source of social media, or visit Play by the Rules for a more indepth Social Media ToolkitSocial Media Toolkit TwitterTwitter, Facebook, Instagram, flickr, linkedIn, YouTueFacebookInstagramflickrlinkedInYouTue

5. Planning an event Before you plan an event there are some questions that you will need to define and answer: -Why have an event? -Why is the event being held? -What does the club/centre want to achieve? -Who is the event for? -When and where? -Is sanctioning required? -Is the venue up to scratch? -What volunteers are needed? -How to schedule matches? For more support with these questions read the following pages 2-4pages 2-4

6. Media relations Publicity has a part to play in all local club/centre or association admisitrations. It can help in the following ways: 1.Informing people about the club/centre or association activities 2.Focussing attention on special events and programs 3.Raise public support; particularly useful when a club/centre or association is raising funds 4.Making the club/centre or association better known when the club/centre or association wishes to broaden membership 5.By informing the public of club and interclub results One of the best ways to achieve regular publicity is through the local newspaper. There is no substitute for the regular appearance of news about a club/centre or association at a local level.

7. Media relations If your State/Territory Member Association has a newsletter or newspaper, make sure to inform them of your initiatives. Radio, in areas where there is a local community radio station, can also be successful in publicising your club/centre or association’s activities. It is recommended that once an efficient and regular contact has been established with the local press it is better to invite the journalist to a meeting, or supply the basic facts and let him/her write the story than to attempt to write it yourself. However, this is not always possible. For a media release template the following pages (9 – 11) outlines the basic rules in writing a media release. media release

8. Marketing strategies Marketing is the process of matching up a product or service with people who want to purchase or participate in it. These people are referred to as ‘the market’. To help your club we suggest you define your marketing strategies. 1.Defining the product/service 2.Defining the target market 3.Defining the target market’s needs 4.Establishing required return on investment 5.Setting objectives 6.Developing the marketing strategies 7.Compiling the marketing plan 8.Delivering the goods Guidence and suggestions with your Marketing strategy click here or a marketing plan here by Club Help.click herehere

9. Other Support Tennis Australia – Events, Media and Marketing in greater detail http://www.tennis.com.au/wp- content/uploads/2010/08/Events-Media-and-Marketing.pdfhttp://www.tennis.com.au/wp- content/uploads/2010/08/Events-Media-and-Marketing.pdf Sports Community – Digital Communication or 9 Content Creation TipsDigital Communication9 Content Creation Tips Club Help – Using the media or Developing a Marketing PlanUsing the mediaDeveloping a Marketing Plan