1. Module 2 Building Public Awareness of the 2030 Agenda and SDGs

2. The SD Puzzle Instructions:  Working in groups, open the puzzle envelope and spread out your pieces  Round #1: You have 1 minute to solve the puzzle. No talking.  Round #2: One person from each group to see the facilitator to get a quick glimpse of the solved puzzle. Then 1 minute to solve the puzzle. No talking.  Round #3: You are allowed to talk. First group to solve the puzzle gets a prize.  Plenary Discussion: What lessons did we learn in trying to solve the puzzle? What insight does this give us into the process of achieving sustainable development?

3. The UN70 Belarus Express Train for SDGs Discussion Instructions:  What are the short-term benefits of raising public awareness of national goals and the SDGs  What are the long-term benefits?

4. We are here

5. Introductory Workshop Series Public Awareness Campaign Opportunity Management

6. Inherently a Participatory Process Genuine participation and access to information are cornerstones of empowerment Building public awareness is a first step towards a participatory process in implementing the 2030 Agenda. At a minimum, the process must: Include women and marginalized groups and develop specific channels of participation if this is necessary; Prevent elite capture and reinforcement of existing social hierarchies and power relations; and Be transparent and provide sufficient and accessible information.

7. Guidance Step #1 Introductory Workshop Series To sensitize government officials and stakeholders to The 2030 Agenda and SDGs To provides a venue for starting to review national development plans for their alignment with the SDGs (in Module 3, and Section B3 of Guide)

8. The starting point For UNCTs to meet with the Member State government ministry that participated directly in the Post-2015 process To determine how much awareness raising has already occurred in the country. A series of Introductory Workshops can then be planned accordingly.

9. Organizing an Introductory Workshop Series Phase 1: Introductory workshop with the government agency(s) responsible for national development planning and national statistics. Working with these agencies, other workshops can be planned, including: Phase 2: Introductory workshop with remaining national government departments and other national stakeholders. To foster increased national ownership, the participants of the first phase might be facilitators or presenters for the second and third phases; and Phase 3: Introductory workshops in the capital cities of the sub-national governments (inviting the sub-national government, city government, local businesses, civil society organizations, indigenous peoples groups, and persons affected by displacement, statelessness or living through complex emergencies).

10. Tools UNITAR Post-2015 National Briefing Package ‘Preparing for Action’ Series of interactive workshop training modules for sensitizing national government officials and stakeholders to The 2030 Agenda and SDGs.

11. Case Example Uganda National Briefings Ugandan government first in piloting the briefing package, together with the UN Country Team and two training experts from UNITAR. 2-day event Led by the government and facilitated by representatives from the Ministry of Foreign Affairs; the Ministry of Finance, Planning and Economic Development; and the National Planning Authority. Experts from UNDP and UNDESA also contributed to facilitation

12. Group Exercise Organizing an Introductory Workshop Series in your Country You are back at your office and in walks your boss asking for a work plan to convene a series of workshops to sensitize stakeholders to the 2030 Agenda and SDGs. And he needs it in 15 minutes. 1.Working individually at your table, and within the context of your Member State country, prepare a work plan outlining the types of workshops that could be organized. 2.Include in your work plan who could host and run the workshop and who should be invited. 3.After 15 minutes of individual work, discuss your plan with your table colleagues. What were some of the common questions or concerns raised in your discussion?

13. Guidance Step #2 Public Awareness Campaign To communicate The 2030 Agenda and SDGs to the general public, including women, children, youth, and others as applicable, such as internally displaced persons, and non-nationals such as refugees and stateless persons

14. The starting point Public awareness of the SDGs within a country should be done in the context of the country’s existing or forthcoming national development vision and plan, So as to be clear that it is a nationally-owned process.

15. Case Example

16. The Opportunity To increase public awareness of their existing national development plan… …while at the same time marketing The 2030 Agenda and SDGs to the general public and how local and regional governments, businesses and civil society organizations can be part of a national and global partnership.

17. Public Awareness Campaign A work plan could be developed for a sustained media outreach campaign Utilizing traditional avenues (i.e., TV, Radio, newsprint) and Internet and social media platforms To communicate the salient aspects of the country’s national development plan and how, through achieving and improving its own plan, it will contribute towards progress of The 2030 Agenda globally.

18. MDG  SDG Action Campaign The Space for Creativity and Innovation Belarus SDG Train Uganda National Anthem Ecuador SDG Campaign Stand Up Campaign 2006-2010, Largest Global Mobilization Call to action to achieve Goals that were lagging behind Fostering citizen & stakeholder outreach for the post-2015 Global Conversation

19. Tools Globalgoals.org Worlds Largest Lesson Radio Everyone Prayer for Everyone Cinema Ad

20. The UN SDG ACTION CAMPAIGN (2016-2030) focuses on: Engage stakeholders and individuals to support countries and the UN in SDGs implementation Encourage public ownership of SDGs everywhere through creative and innovative communications, campaigning, and policy advocacy programme Sponsor citizen-driven processes to strengthen accountability mechanism and monitor SDG progress By providing tailored support/services to UNCTs and external partners:

21. MY WORLD 2030 WORLD WE WANT 2030 HUMANS OF MY WORLD (HOMY) EXHIBITION / DATA PLAYGROUND VIRTUAL REALITY SERIES NEW MEDIA PEOPLES’ VOICES CHALLENGE Sharing human stories behind the data Changing perceptions and building empathy Reaching new audiences to inspire action Creating space for citizens’ input Recognizing partners for their commitment and harness learning Building dialogue between decision makers and citizens Hosting an interactive display of citizen- generated data and storytelling initiatives for policy advocacy purpose Tools - SUPPORT@SDGACTIONCAMPAIGN.ORG SUPPORT@SDGACTIONCAMPAIGN.ORG

22. Group Exercise Preparing a Public Awareness Campaign Your boss bounces back into your office. He liked your work plan for the introductory workshop series. He is being pressed to create a broader public awareness campaign, and he would like you to outline it. And yes, he needs it in 15 minutes! 1.Working with your table colleagues, outline a public awareness campaign, drawing on the insights and examples from the Reference Guide 2.Select a spokesperson and be prepared to present your plan in plenary

23. Guidance Step #3 Opportunity Management To leverage other government and UN- sponsored meetings and forums to sensitize government officials and stakeholders to The 2030 Agenda and SDGs.

24. The starting point Other existing forms of engagement can be leveraged to sensitize government officials and to raise public awareness

25. Case Example UNICEF U-report U-Report is an innovative communication technology It revolutionizes social mobilization, monitoring and response efforts It equips mobile phone users with the tools to establish and enforce new standards of transparency and accountability in development programs and services “U-report is gaining popularity because it has given Ugandans the ability to inform other Ugandans and to take action…We can ask questions about issues throughout the country and get answers right away – by district, by gender, by age – and that helps us know where to concentrate our limited response resources and how best to advise our governments and aid partners (UNICEF 2012).”

26. Opportunity Management Dedicated sessions on SDGs at donor coordination meetings, Press briefings or meetings with the press (on and off the record), UN-wide town hall meetings, Opinion pieces in the local press that amplify current events Use of existing social media tools such as Twitter, Facebook, and mobile phone messaging Existing coordination mechanisms and structures within the governments