1. Budapest Stock Exchange PRESS CONFERENCE March 18, 2003

2. The launch - organisation and operations Magyar RTL Televízió Rt. was founded on 8 April 1997, for establishing a terrestrial based national commercial television channel in Hungary. The initial concession period is for 10 years with an option for a 5 years extension. RTL Klub started commercial operations on October 6, 1997.

3. Ownership structure Owner Location Core Business Ownership percentage RTL Group S.A.LuxembourgMedia49 % MATAV Rt.(Deutsche Telekom)HungaryTelecommunication25 % Pearson Netherlands B.V.NetherlandsMedia20 % IKO Production Media KftHungary Media 6 % Total100 %

4. The launch - programming strategy RTL Klub positioned itself as a channel for young people and young families (< 40). RTL Klub is highly inspired by most successful of all RTL Group stations ==> RTL Television Germany RTL Klub adopted a fixed rendezvous grid strategy based on long-term recurrent programmes (i.e.: local daily soap: “Barátok Közt” produced by the Hungarian subsidiary of Grundy UFA). The market position of the channel improved year-by-year thanks to the consequent and successful programming.

5. The launch - audience results (97-99) Source AGB Hungary Public Channel SBS Group

6. The road to leadership Introduction of new brands and building of its own stars. Creation of events including local heroes mainly in sports. Strong news and news related programming. RTL Klub became the Nr. 1. news reference in Hungary. Full synergy and cooperation with RTL Group sister companies to get fast access to successful new formats (i.e.:IQ Test, 80’s Show)

7. The road to leadership – audience results (2000-2002) Source AGB Hungary RTL Klub has the highest audience market share of all RTL stations and one the highest in Europe! Public Channel SBS Group

8. Prime Time (19-22), 18-49 Development of audience shares over 5 years Source: AGB Hungary November 1997 – March 1-16, 2003 M1 Euro 2000 Temporary Impact of Big Brother on TV2!

9. Source AGB Hungary Big Brother VIP Big Brother 2 ValóVilág 2 RTL Klub wins the reality battle Source AGB Hungary ValóVilág1 continuously building up, ValóVilág 2 overtaking BigBrother

10. Additional revenues with ValóVilág VV1 2,5 million votes VV2 will be even higher And generates huge interactive revenues (premium rate calls and SMS)

11. The road to leadership In order to reduce dependence on advertising RTL Klub started developing new business activities: Audiotext (Call TV) SMS Internet Merchandising (CD’s, videos, books…) Hungarian teleshopping Objectives: Expand the RTL Klub brand Year 2001 = 1% of Total turnover Year 2002 = 5% of Total turnover Year 2003= target: 8 % of Total turnover Year 2004= target: 10-15% of Total turnover

12. Turnover and Profit After Tax RTL Klub continues improving its financial results despite the worldwide advertising recession +52% +31% +4% +16%

13. Thank you for your kind attention!