1. WHO’S WHO IN “CLOUD”? PHIL WORMS DIRECTOR MARKETING IOMART GROUP

2. Agenda Rising Cloud A Clouded Market Barriers to Adoption A Practical Case in Point Conclusions

3. Rising Cloud CIOs' Ranking of IT Priorities in 2010: Gartner

4. Rising Cloud Enterprise cloud-based services will grow from $12.1 billion in 2010 to $35.6 billion in 2015 The year-on-year growth rate will be 43% in 2011, but will decrease to 13% over the next five years Software-as-a-service (SaaS) will account for 70% of revenue in 2010, while 30% will be related to infrastructure-as-a-service (IaaS). IaaS’s share set to increases to 40% over next 5 years SMEs will account for 40% (45% of this spend accounted for by businesses with less than 100 employees) Analysys Mason June 2010

5. Rising Cloud Business Process as a service Software as a service Platform as a service Infrastructure as a service FREEDOM TO FREEDOM FROM Layers of the Cloud

6. A Clouded Market IT Admins Developers Business Users Process Infrastructure Platform Software

7. A Clouded Market Cloud Computing can be ‘sliced and diced’ on so many levels or ‘layers’ guaranteeing that no single company will successfully ‘own’ or dominate every layer. Customers will buy as their computing needs require from every layer within the Cloud, be it the infrastructure layer, the hosting layer, the development layer and the apps layer. No ‘killer’ app has been identified but surveys indicated that basic hosting, email, back up, data storage and archiving will drive the market past the early adopter stage.

8. A Clouded Market European Network and Information Security Agency Nov 2009

9. Barriers to Adoption What is Cloud Computing? 20+ Definitions 18% of business respondents stated that Cloud was simply ‘a renaming of an old concept’ * 10% of senior business decision makers said they fully understood what the term cloud computing meant.** 13% said they had heard of cloud computing, but did not know what it meant ** 50% had never heard of cloud computing.** “Cloud Computing is whatever makes me money” * IDC February 2010 ** GFI June 2010

10. Barriers to Adoption IDC Enterprise Panel September 2009 050100 % Respondents Security Availability Performance Understanding Cost Model Interoperability Vendor Lock In In House Integration Customisation Options 87.5 83.8 82.9 81 80.2 79.8 75.8 75

11. Lessons Learned

12. Competitive & Clear Pricing Guaranteed Service Levels (SLAs) No Vendor ‘Lock In’ A turnkey/complete solution Supplier that ‘understands my business’ Choice: Public and Private versions of the Cloud Large network of proven partners Support Technology and business innovator Reputation & Brand

13. A Practical Case in Point

14. Conclusions Market Education/Cut the Spin Cloud provides access to capabilities that perhaps they wouldn't be able to use or afford otherwise – Buy Services not Technology Evolution not Revolution Service (SLA) will be the key to unlocking the Cloud’s market potential Trusted Supplier

15. Thank You