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Regenersis Digital Care Imagine ‘HTC Care’ Extended Warranty packs branded HTC ► HTC ► 2012 – 11 – 20.

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Presentation on theme: "Regenersis Digital Care Imagine ‘HTC Care’ Extended Warranty packs branded HTC ► HTC ► 2012 – 11 – 20."— Presentation transcript:

1 Regenersis Digital Care Imagine ‘HTC Care’ Extended Warranty packs branded HTC ► HTC ► 2012 – 11 – 20

2 Summary ► Supply & value chain ► Key factors of success ► Our key differentiators ► Implementation path ► Next step Innovators in warranty extension and insurance for technology

3 ●Any phone can be covered incl. mobile operators’. ●Unlimited claims. ●No excess. ●Customer is covered from day 1 against electrical and mechanical failures, with an advanced swap service, d+1 from claim, if claimed before 15:00, at any location chosen within a national territory. ●Cover maximum period 36 months (to include 1 year extension to manufacturer's warranty). ●Replacement handset is a fully refurbished Grade A unit of the same model, reconfigured to company initial setup standards. ●International coverage included (subject to user’s home country) ●Accidental/Water damage cover (extension) ●Out of warranty repair support. ●Fleet buy-back option. Step 1 :Propose an attractive content Extended warranty dedicated to BUSINESS users. The customer loyalty virtuous loop Page | 3

4 ●Any phone can be covered incl. mobile operators’. ●Unlimited claims. ●No excess. ●Customer is covered from day 1 against electrical and mechanical failures, with a swap service, d+3 from claim if claimed before 15:00. ●Cover maximum period 36 months (to include 1 year extension to manufacturer's warranty). ●Replacement handset is a fully refurbished Grade A unit of the same model. ●Buy-back granted at airtime subscription end for a % of the original commercial value of the handset (smartphones only). Step 1 :Propose an attractive content Extended warranty dedicated to CONSUMER users. Page | 4 The customer loyalty virtuous loop

5 Milestone 1 : Acquire customer through peace of mind promise Page | 5 The customer loyalty virtuous loop

6 ► Useful – Created for customers requirements and expectations, today and in the future. ► Explicit – Customer promise and terms & conditions are easy to understand. ► Accessible – Claim processes are easy to access and to go through. ► Trustworthy – What promised is delivered, respectfully to the terms & conditions. ► Efficient – HTC Care is effective and fast in solving the claim. You can also access our help line for claiming and have free access to our experts during your claim in any case. You can also access our help line for claiming and have free access to our Android experts during your on-line claim at any time. Step 2 :Ensure a great customer experience on a meaningful and robust values set > Milestone 2 : Customer satisfaction The customer loyalty virtuous loop Page | 6

7 ► Users are part of a program, and access a number of privileges.  Discounted accessories and refurbished products on the HTC Care web portal.  Access exclusive promotions on new products, initiatives and sponsored events.  VIP (Very Important Phone) treatment at helpline (claim priority lane). ► Advantages for the brand :  Create a direct relation between HTC and the end user.  This goes beyond the brand loyalty, this is customer membership. Step 3 : Reinforce loyalty through the HTC Care Community > Milestone 3 : Customer membership The customer loyalty virtuous loop Page | 7

8 ► One portal supporting subscriptions, activations and claims + enabling downloads of the documentation. ► On-line dashboards. ► Pricing model including commission scheme for HTC and to the channel. ► Ideal integration with warranty service if provided by Regenersis. ► Customized packaging solutions. ► BTL material developed to promote the product in the sales network. THE WAY TO INCREASE PROFIT OR INVEST IN COMPETITIVE DIFFFERENTIATION  Turnkey solution : fully outsourced, quickly implementable.  Focus on sales : the packs are ready for being marketed.  Increase loyalty : our solutions help customer acquisition & customer retention.  HTC access directly to HTC Care customer base. Additional supports provided in order to increase the sales performances. A supportive concept Page | 8

9 Front view & Card details Packaging design (for indication only) Imagine HTC Care Pack Page | 9

10 Open view | back Main features of the packs Terms & Conditions Price Tables Packaging design (for indication only) Imagine HTC Care Pack Page | 10

11 Open view | front Main features of the packs Detailed features of the packs Cover page Leaflet design (for indication only) Imagine HTC Care Pack Page | 11

12 Open view | back Terms & Conditions Price TablesActivation & Claim procedure Leaflet design (for indication only) Imagine HTC Care Pack Page | 12

13 Banner standPoster In-store promo material design (for indication only) Imagine HTC Care Pack Page | 13


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