1. Unrecognized Influence : Propaganda Through Cartoons Tommy Tobin © Splash – Fall 2009

2. Goals Gain new appreciation for children’s media, about its careful crafting and implementation for the utmost impact upon innocent children. Close parallel between political socialization through propaganda and children’s media. Cause its participants to take another look at their childhood and make them give pause and reflect upon making a future decision, especially regarding media choices.

6. OUTLINE Module 1: Overview – Cartoons Are Crafty, but Marketers are Smarter Module 2: Cartoons to See – Seeing Violence & Race in Stereo(types) Module 3: Cartoons to Sell – Selling Products through Targeting the Impressionable Module 4: Cartoons to Do – Influencing the Moral Fiber of the Next Generation

7. Overview Cartoons Are Crafty, But Marketers are Smarter Welcome! Why Cartoons? (A.K.A Why are we here?) What is Socialization? What are the Applications of this Socialization? Watch Thundercats – Safari Joe Episode – Handout: Synopsis & Moral of Story

8. Cartoons to See Seeing Violence & Race in Stereo(types) RECAP: Socialization is the process by which we learn to make sense of the world. Handout: Bandura’s Bobo Doll Experiment & Looney Tunes & Racial Stereotypes & Broadcast museum on Cartoons Cartoon Influence – Behavior: Debate about how individuals model behaviors they see (Video Games, Violent TV) – Mindset: Portrayal in media (e.g. cartoons) help in the construction and maintenance of cultural stereotypes Dick Tracy & Itchy & Scratchy http://en.wikipedia.org/wiki/Censored_Eleven

9. Cartoons to Sell Selling Products by Targeting the Impressionable Seeing how media can help construct our feelings on the world, we must ask why would marketers do this. Handout: USA Today article on Transformers & Introducing Media Studies excerpt Think of some cartoons as geared to selling their toys, where a great deal of money can be made. Watch Transformers ANSWER: $$$

10. Cartoons to Do Influencing the Moral Fiber of the Next Generation Being that media can influence our thinking, does it influence our actions & political beliefs? Handout: Captain Planet Foundation & Political Socialization Watch Captain Planet – TED TURNER – $$$ for whom? – Notice portrayal of good/bad guys & International personnel

11. Suggested Readings Herman & Chomsky Manufacturing Consent Chomsky Media Control Walter Lippmann & his role in WWI Bandura Bobo Doll Experiment USA Today’s Article on “Transformers” the Movie Fast Food Nation Nancy Snow’s Information War & Propaganda, Inc. Introducing Media Studies The Psychological Journal, Media Psychology

12. Suggested Departments Psychology – Developmental (Johnson, Fernald, Ramscar) – Media & Political (Bandura, Krosnick) – Cultural (Markus) Drama – Rush Rhem (Chomsky IntroSem) English/Art &Media Studies – Dr. Moser – Film Studies- (Bukatman) Communications – Politics (Krosnick, Fishkin & Iyegar) – Co-Term Programs Journalism/Media Studies Business – Advertising/ “Making Ideas Stick” (Heath)