Presentation on theme: "The way students receive information has changed dramatically. Your recruitment strategy needs to remain relevant in this ever-changing digital landscape."— Presentation transcript:
The way students receive information has changed dramatically. Your recruitment strategy needs to remain relevant in this ever-changing digital landscape. The ability to adapt to the way students consume information, while not losing focus of your goals, will define your success: Recruit higher-quality students Increase the number of applicants Increase enrollment yield More ways for students to get information heightens competition among schools making it even harder to reach those goals.
Schools like yours are rethinking their marketing & recruitment strategy. We surveyed hundreds of schools like yours and these are some of the changes they are making to meet their aggressive recruiting goals. 83% of schools surveyed said that traditional marketing methods alone are no longer enough to meet enrollment goals. Nearly 40% currently, or plan to, outsource marketing and recruiting functions to receive expert guidance Among what is/will be outsourced: o Pay-per-click (50%) o 3 rd party lead generation (46%) o Targeted display advertising (32%)
Proven Expertise Peterson’s has been the leading college and graduate school planning resource for more than 40 years. As a trusted partner to thousands of educational institutions, Peterson’s Interactive gives clients access to more than 4 million prospective students that we service each year, helping schools drive student enrollment.
Millions of visitors More than 4 million annual visits to Petersons.com Qualified traffic Established website with high ranking on search engines for over 500,000 keywords Advertising schools typically get up to 4 times more traffic Robust network of traffic sources Referral traffic from over 15,000 different websites Strong domestic and international footprint 80% of visitors come from the US, and 20% are international visitors Impressive click-through rates Advertising schools typically see a CTR of 7% (undergrad), and 14% (grad) Experience the Peterson’s Difference
Maximize Your Marketing Investment With Petersons.com, you will: Reach a broader audience of targeted students Attract and engage qualified leads Drive valuable leads to your website Optimize search results Receive personalized support from our dedicated account management team Benefit from ongoing reporting
Easy Setup, Exceptional Outcome at an Affordable Price. Peterson’s Premium Web Listing Advantage 12 months of unlimited clicks & views Premier promotional placement that ensures your school’s visibility in highly-trafficked areas within petersons.com Increased visibility in search results Social media integration that drives students to your Facebook and Twitter pages and YouTube channel Direct links to your site, inquiry forms, and contact information Name E-mail Phone Visit Petersons.com or contact a Peterson’s representative to get started today! Customized programs available based on your school’s needs and budget
Clients asked. We listened. Here are some of the improvements we’re making based on recent client feedback: Ability for students to save schools in customized searches Enhanced rich media presence on profile pages (unlimited photos) Preferred ranking in site search results Greater visibility around schools with links Enhanced social media integration
The Perfect Complement Peterson’s Student Lead Service Peterson’s online lead generation service matches a student’s profile with schools specializing in their field of interest Students opt to send your school contact information, providing you with a qualified inquiry Thousands of new student registrants each week help you hit your recruiting goals and drive new enrollments to Your Premium Web Listing