1. Deep Culture (Beliefs) Elements of deep culture deal with the feelings and attitudes that we learn by being a member of a particular group. It involves the thoughts and beliefs, the personal values, and the subtle gradations of interpersonal relationships as expressed in actions and words, by day-by-day details of life as it is lived. Elements of deep culture deal with the feelings and attitudes that we learn by being a member of a particular group. It involves the thoughts and beliefs, the personal values, and the subtle gradations of interpersonal relationships as expressed in actions and words, by day-by-day details of life as it is lived.

2. Surface Culture When we talk about surface culture, we refer to the tangible things that are related to and unique to an ethnic group – customs and practices. When we talk about surface culture, we refer to the tangible things that are related to and unique to an ethnic group – customs and practices.

3. Surface Culture Examples arts: visual and performing arts, music, and drama arts: visual and performing arts, music, and drama folklore: myths, fables, legends, fairy tales, folk songs, proverbs, riddles, jokes, limericks, verses, folklore: myths, fables, legends, fairy tales, folk songs, proverbs, riddles, jokes, limericks, verses, rhymes, and games rhymes, and games history: social and political movements, historical and humanitarian contributions history: social and political movements, historical and humanitarian contributions food: foods and eating patterns food: foods and eating patterns holidays: patriotic, religious, and personal holidays holidays: patriotic, religious, and personal holidays personalities: local historical and contemporary figures personalities: local historical and contemporary figures

4. Urban and Urbanization Relating to concerned with a city or densely populated area - living in a city or town Relating to concerned with a city or densely populated area - living in a city or town Urbanization is the increase over time in the population of cities in relation to the region's rural population. Urbanization has intense effects on the ecology of a region and on its economy. The most striking immediate change accompanying urbanization is the rapid change in the prevailing character of local livelihoods as agriculture or more traditional local services and small-scale industry give way to modern industry and urban and related commerce, with the city drawing on the resources of an ever-widening area for its own sustenance and goods to be traded or processed into manufactured goods. Urbanization is the increase over time in the population of cities in relation to the region's rural population. Urbanization has intense effects on the ecology of a region and on its economy. The most striking immediate change accompanying urbanization is the rapid change in the prevailing character of local livelihoods as agriculture or more traditional local services and small-scale industry give way to modern industry and urban and related commerce, with the city drawing on the resources of an ever-widening area for its own sustenance and goods to be traded or processed into manufactured goods.

5. Rural A rural area is a geographic area that is located outside the cities and towns. The Health Resources and Services Administration of the U.S. Department of Health and Human Services defines the word "rural" as encompassing "...all population, housing, and territory not included within an urban area. Whatever is not urban is considered rural.” A rural area is a geographic area that is located outside the cities and towns. The Health Resources and Services Administration of the U.S. Department of Health and Human Services defines the word "rural" as encompassing "...all population, housing, and territory not included within an urban area. Whatever is not urban is considered rural.”

6. Cultural Diffusion The spread of cultural items—such as ideas, styles, religions, technologies, languages etc.—between individuals, whether within a single culture or from one culture to another. It is distinct from the diffusion of innovations within a single culture The spread of cultural items—such as ideas, styles, religions, technologies, languages etc.—between individuals, whether within a single culture or from one culture to another. It is distinct from the diffusion of innovations within a single culture

7. Direct Diffusion Direct diffusion is when two cultures are very close to each other, resulting in intermarriage, trade, and even warfare. An example of direct diffusion is between the United States and Canada, where the people living on the border of these two countries engage in hockey, which started in Canada, and baseball, which is popular in American culture. Direct diffusion is when two cultures are very close to each other, resulting in intermarriage, trade, and even warfare. An example of direct diffusion is between the United States and Canada, where the people living on the border of these two countries engage in hockey, which started in Canada, and baseball, which is popular in American culture.

8. Indirect Diffusion Indirect diffusion happens when traits are passed from one culture through a middleman to another culture, without the first and final cultures ever being in direct contact. An example could be the presence of Mexican food in Canada, since a large territory (the United States) lies in between. Indirect diffusion happens when traits are passed from one culture through a middleman to another culture, without the first and final cultures ever being in direct contact. An example could be the presence of Mexican food in Canada, since a large territory (the United States) lies in between.

9. Forced Diffusion Forced diffusion occurs when one culture subjugates (conquers or enslaves) another culture and forces its own customs on the conquered people. An example would be the forced Christianization of the indigenous populations of the Americas by the Spanish, French, English and Portuguese. Forced diffusion occurs when one culture subjugates (conquers or enslaves) another culture and forces its own customs on the conquered people. An example would be the forced Christianization of the indigenous populations of the Americas by the Spanish, French, English and Portuguese.