1. Indoor Positioning in Retail - Use Cases Explored Daniel Patton, CCO at IndoorAtlas
Old Subtitle: A Global PaaS Leader in Indoor Positioning

2. A Global Platform for Indoor Location Services
25,000
GLOBAL
DEVELOPERS
200,000
MONTHLY ACTIVE USERS
15,000
CROWDSOURCED BUILDINGS
100+
COUNTRIES

3. Mobile Technology Trends
Global smartphone adoption forecasted to increase 12.6% to nearly 2.16 billion this year
(BIA Kesley)
Indoor positioning market is on track to grow 36% CAGR to nearly $4.5 billion in 2019
(MarketsandMarkets)
People spend 80-90% of their time indoors
(Source Strategy Analytics)
70-89% of consumers use smartphones in stores to compare prices and shop for coupons (Opus Research)
Mobile mapping market is estimated to grow from $10.28B in 2015 to $26.60B by 2020 (MarketsandMarkets)
Mobile mapping market:
Indoor positioning market
$15 billion will be spent on location targeted mobile ads by 2018
(eMarketer)

4. Solving Customer Indoor Location Challenges
Transportation:
Customer Loyalty
Customer Experience ✔
Scalability ✔
Low TCO
Retail:
Proximity Marketing
O2O
Accuracy ✔
Large Venues:
Asset Tracking
Customer Experience
Need to finish…………..
the mobile end user need to discover people, products and location shave relevant advertising and services, etc and
b) the massive opportunity of tying indoors data and IoT with the existing and new services and solutions,
c) stating that the market is missing a scalable platform to serve these needs (which we provide) ✔
Ease of Deployment

5. O2O (Online to Offline): Proximity Marketing
50% of retailers will launch proximity advertising (WSJ 2015)
SEARCH
ADVERTS/COUPONS
DIRECTIONS
65% of consumers want location aware coupons (SOTI)
49% of consumers want wayfinding/mapping (SOTI)
48% of mobile research starts on search
(Google Think Insights)
Search history reveals item of interest
“50% of Retailers will launch proximity advertising ....” Wall Street Journal 2015
53% of customers want to share their current location to receive relevant ads (Zebra Global Shopping survey 2015)
Zebra 2015 Global Shopper Survey
70-89% of consumers use smartphones in stores to compare prices and shop for coupons
(Opus Research)
82% of customers make purchase decisions in-aisle (Ninth Decimal reports)
53% of customers would want to share their current location to receive relevant ads, while 57% customers are more likely to engage with location-based advertising (Zebra 2015 Global Shopper Survey)
Wall Street Journal reported that 2016 is expected to bring an explosion in proximity or beacon marketing, with nearly half of retailers launching these programs in 2015 – up from just 15 percent in 2014
ABI Research estimates that by 2017, $4bn will be spend on Indoor positioning adv
Location awareness offers opportunity to present coupon
Navigation brings customer to item of interest

6. Urban Centers: The Challenge of Scaling
Tokyo Metro Area:
Population 38M
40M passengers/day pass through train stations
Metro Stations:
2 levels above ground to 5 levels below ground
Large complex environments up to 40+ acres in size (161,874 sq. meters)
Kilometers of underground arcades w/ shops
No GPS signal
Beacon deployment not practical
Tokyo Station:
1.1M passengers/day
180,000+ sq. meters of floor space
4 main shopping areas: shops & restaurants
Top 5 Tokyo Metro Area Stations
Train Stations
Daily PAX
Shinjuku
3.6M
Ikebukuro
2.7M
Shibuya
2.2M
Yokohama
2.1M
Tokyo
1.1M
Tokyo: 38M in metro area
40M per day on Tokyo trains & subways, 14.6B annually, according to the Urban Transport Fact Book
Daily PAX through Tokyo Stations (2007):
Shinjuku: 3.6M 15 acres
Ikebukuro: 2.7M
Shibuya: 2.5M connects to Mark City largest shopping complex in Tokyo
Tokyo: 1.1M 5 underground levels & large shopping complex 200+ shops
Shinagawa: 0.9M
Omiya
Akihabara
Opportunity: Multiple apps per end-user per venue (multiplies the MAU): Yahoo Maps, brands’ apps, etc.

7. The Global Platform to Enable Location Based Services
/Data Service
Platform Benefits
Infrastructure free solution
Supports both Android & iOS
Low Total Cost of Ownership:  pay for what you use
Global presence for high performance
Highly scalable to support millions of MAUs
Platform Features
Globally distributed platform
Scalable cloud infrastructure
Programmable APIs for each service
Global service updates
Platform Benefits
Infrastructure free solution
Supports both Android & iOS
Free for up to 100 monthly active users
Low TCO: pay for what you use
Global presence for high performance
Highly scalable to support millions of MAUs

8. Indoor Location Services
Geofence
Triggers an action when smartphone users enter a defined geographic area
Analytics
Analyses data for meaningful insights to behavior patterns, people flow & time
POI DB/Search
Enables users to quickly find location information
Navigation
Provides routes & directions to a point of interest
Multi-dot
Allows multiple users to be visualised on
a map

9. Popular Indoor Positioning Technologies WiFi, Beacons & Geomagnetic
(BLE / Beacon)
Geomagnetic
Ability to scale
Low
Very low
Very High
Accuracy
5-30m
Micro-fencing
1-2m
Total Cost of Ownership
High
Supported platforms
Android
iOS/Android
Real-time location
Yes No
Software-only solution
Developer PaaS & SDK
Geomagnetic positioning is the foundational technology that provides the scalability, accuracy, and ubiquitous operation.
When available, the platform uses Wi-Fi information to guarantee the best possible performance in all environments.
The SDK has a build-in support for any external location input such as Beacons for power efficient app wake-ups and seamless integration with existing Beacon deployments. IA can add value to any existing indoor positioning solution enabling completely new uses cases and increased ROI.
Geomagnetic
Highly Accurate - Works on Android & iOS - Infinitely scalable - No HW

10. Case Study - Mumbai Airport
Enhancing the Customer Experience
“Mumbai T2 app allows passengers to design their own customised experiential tour from their mobile phone…the app will be a very handy tool for passengers to keep track of their flight schedule through constant notifications.”
Rajeev Jain, CEO,
Mumbai International Airport Limited
Challenge:
To offer passengers a seamless and memorable experience while increasing leisure time for shopping and eating at the terminal
Solution:
Mumbai T2 mobile app launched in October 2015
We help enable passengers to search and navigate to shops, restaurants and amenities
Benefits:
Increase in user leisure time for shopping and eating
User experience and satisfaction
Increased sales at airport outlets and eateries #2
43M
780
BUSIEST AIRPORT IN INDIA
PASSENGERS
AIRCRAFTS PER DAY
Mumbai Airport
Mumbai’s Chhatrapati Shivaji International Airport, is the primary international airport serving the Mumbai Metropolitan Area and the second busiest airport in India in terms of passenger traffic. The airport has five operating terminals spread over an operational area of 1,850 acres and handles more than 780 aircraft movements per day.
Challenge:
Mumbai Airport’s goal was to offer passengers a seamless and memorable experience while increasing leisure time for shopping and eating at the terminal. In order to help fulfill this vision, they needed to build features in a mobile app that would help travelers with items such as gate directions, facility and store navigation, search and travel notifications.
Solution:
With our geomagnetic positioning technology at the core and with help from System Integrator, Next Byte Wave Technologies and other available technologies within the terminal, Mumbai Airport was able to build set of indoor location-based features in their Mumbai T2 mobile app for their launch in October The Indoor Navigation Guide gets the users current position within the airport and guides them to wherever they want to go - showing the walking time and distance to the destination on a map. Users can use the intuitive Search bar to find stores or amenities based on keywords. The Airport Map provides details of airport outlets, facilities and gates, and its Augmented Reality navigation tool enables the user to click on map features and be guided directly to them. What’s more, users receive personalized offers based on their past shopping profile.
Benefits
Increase in user leisure time to enjoy shopping and eating at the terminal
Memorable experience and satisfaction for users
Reduction in traveler boarding issues
Increased sales at airport outlets and eateries
“Mumbai T2 app allows passengers to design their own customized experiential tour from their mobile phone…the app will be a very handy tool for passengers to keep track of their flight schedule through constant notifications.”
Rajeev Jain
Chief Executive Officer
Mumbai International Airport Limited

11. Case Study - SK Planet Loyalty Program for 200+ retailers in Korea
Challenge
Enable personalised adverts/offers based on location, preferences and usage from program retail members
Capture new loyalty memberships, increase revenues and attract high-value demographics
Solution
We will enable location services in the Syrup Mall guide including navigation, proximity advertising and search. Roll-out across mega malls/department stores in Korea commences in Q2 2016
Benefits:
Relevant offers to users to drive sales
More easily expand across malls and stores
Avoid store-owner permission to install and maintain infrastructure
“Indoor positioning will be applied as the infrastructure technology of our current O2O service offerings and we will be able to offer enhanced shopping services for our customers.”
Sungwon Suh, COO at SK Planet #1 #1
1.37B
MOBILE & CONSUMER SERVICES PROVIDER IN KOREA
LOYALTY PROGRAM (SYRUP)
2015 REVENUES
13M
200
60,000
SYRUP USERS
BRANDS IN SYRUP PROGRAM
LOCATIONS WITH PARTNERS
Just to give you some more details within Syrup we have 200 membership brand partnership and am able to reach/cover 2,000 brands.
(This is due to one membership brand serving all the subsidiary companies with in that brand.
Ex: Lotte Group’s L point membership is a universal membership program for all Lotte subsidiaries/brands)
After today discussion, I’m sure you have a better understanding of the service as well as our plans to utilize IndoorAltas but just to summarize
The Syrup Mall guide is a service within the Syrup product and it was launched Mid last year.
The product is to detect the user walk-in and serve as a mall guide once they are in the store. (Nearby offerings, shop search, Events)
Currently we are getting the location information by installing close to 900 beacons in the Coex mall in Korea.
Despite the service is functioning, we have invested and partnered with IA in the hopes that the technology can
[if !supportLists]- [endif]Provide a more relevant offers to customer from the better location detection
[if !supportLists]- [endif]Reduce the need/number of Beacon deployment
[if !supportLists]- [endif]Be more easily expanded (as there are no need to install the HW)
Below is the screen shot of the service as well as I’ve included some screen shot of the service
- Welcome screen.png : presented when the users enable BT and walk into the mall
- Offer based on location.png : present near-by offers and coupons based on location information
Map screen within the service
(currently the blue dot location is shown based on BLE detection)

12. Case Study – Baidu China’s leading internet search portal & map provider
SOURCE: DMR, 2015
“IndoorAtlas' accuracy to the last meter level and scalability sets it apart...it will allow us to implement new use cases at scale that is not possible with other technologies.”
Liu Jun, Vice President of Baidu Maps
Challenge:
To make indoor maps, searches and proximity marketing available across major indoor venues in China
Solution:
Since June 2015, Baidu has been deploying search and way- finding with plans to roll-out proximity advertising
Benefits:
Scale quickly across venues
Accuracy to detect & track users
User satisfaction and engagement #1
643M
270M
SEARCH ENGINE
MOBILE SEARCH MAUs
MONTHLY MAP USERS
80%
70M
50%+
CHINA’S SEARCH SHARE
DAILY ACTIVE SEARCH USERS
TOTAL BAIDU TRAFFIC FROM SEARCH
In 2011, Baidu released indoor maps in a large number of participating venues

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