1. Pack/Troop 123 Popcorn Kickoff

2. Trail’s End Popcorn Our goal is to raise all the money we need to fund our ENTIRE Scouting Program. No out-of-pocket expenses for parents! Scouts can enjoy the entire program for FREE as long as you achieve your goal. Our Only Fundraiser

4. Halloween Party Holiday Party Ballgame Museum Overnight Summer Camp Two Campouts Rain Gutter Regatta Pinewood Derby Blue & Gold Banquet Monster Truck Rally Activity Plan

5. 2015 Product Line Retail Price Point Chocolate Lover’s Collection (box)$55 Gold Military Donation$50 Sweet and Savory Collection$40 Silver Military Donation$30 Cheese Lover’s Collection$30 Chocolatey Caramel Crunch$25 White Chocolatey Pretzels$25 Caramel Corn with Almonds, Pecans, Cashews$20 Chocolatey Triple Delight$20 0g trans fat across the entire product line

6. 2015 Product Line 0g trans fat across the entire product line Retail Price Point 18 Pack Unbelievable Butter MW $20 18 Pack Butter Light MW $20 18 Pack Kettle Corn MW$20 Jalapeno Cheddar Cheese$15 White Cheddar Cheese $15 Caramel Corn $10 Popping Corn $10

7. Collection Items Chocolate Lover’s Collection Chocolatey Pretzels White Chocolatey Pretzels Chocolatey Caramel Crunch Chocolatey Triple Delight Sweet & Savory Collection Butter Toffee White Cheddar Cheese Chocolatey Triple Delight Cheese Lover’s Collection Jalapeño Cheddar Cheese White Cheddar Cheese

8. 0g trans fat across the entire product line Colorful Images of Scouting Activities Jalapeno Cheddar Cheese White Cheddar Cheese Chocolatey Triple Delight Chocolatey Caramel Crunch White Chocolatey Pretzels Premium Caramel Corn with Almonds, Cashews & Pecans Classic Caramel Corn Popping Corn

9. New Microwave Packaging Kettle Corn – 18 PackUnbelievable Butter – 18 Pack Butter Light – 18 Pack

10. $30 Silver Level Donation Over $45 million worth of popcorn donated to U.S. Troops! Popcorn For Our Troops $50 Gold Level Donation

11. 2015 Product Line Retail Price Point Old Style Beef Sausage 2-lb $15 Old Style Ozark 2-lb $15 Old Style Beef Sausage 1-lb$9 Old Style Ozark 1-lb$9 Hot Pepper Cheese 10 oz $9 Horseradish Cheese 10 oz $9 Cheddar Cheese 12 oz $9 Colby Cheese 12 oz$9 Old Style Beef Sticks 6 oz$6 Old Style Ozark Sticks 6 oz $6

12. New products from Burgers’ Smokehouse

14. Unit Commission 28% with Prizes or 33% without Prizes. This must be a unit-wide decision. Units must choose one commission option for both Show & Deliver and Take Order sales. Sale Commissions Bonus Commission (only eligible on popcorn sale) 50% commission on the sales increase over the last year your unit sold Attended Unit Kernel Training Has Unit sales goals Held a "Unit Popcorn Kickoff" within your Unit Unit has a program plan and budget Entered orders on time Paid on time Any units that have never sold popcorn will receive 50% commission on sales (only eligible on popcorn sale)

15. Unit Commission 30% with no prize options. Not eligible for council incentives. Sale Commissions

16. Unit Sales Goal = Scout Sales Goal = Our Goals Download the Goal Tracking poster on sell.trails-end.com

17. HOW to Reach Your Goal Let’s Say $600 is Your Scouts’ GOAL Invest a little time with your son & achieve your Goal! TAKE ORDER = $400 Goal Average $135 per hour Door-to-Door = 3 hours SHOW & SELL = $100 Goal = 1 hour ONLINE = Every Scout emails 10 family or friends = 10 minutes

18. 3 $200 1 2 I work at least two booths and I should get about $100.00 each time I work at least 1 hour. I signed up for the following: ____________ & ___________ By talking to my family & friends AND with my parents asking their friends at work I should get at least the amount. But I have to ask to get the sale. By going around in my neighborhood & asking people to support me and Scouting, I should be able to get this amount. BUT I need my parent’s help! $600 This is only the start! Imagine what happens when I keep selling? I could pay for my own Summer Camp! Scout’s Plan to $600 and BEYOND!

19. 2010 Consumer Spending Door to Door Selling Scouts use an order form to go door-to-door or sell to family and friends. Establish your dates – take order sales typically start immediately after kickoff. Determine sales territory Create a “Blitz Day” to have Dens/Patrols sell as a group activity Have parent(s) take an order form to work REMEMBER! Two out of three people will buy when asked, but less than 20% of households have been contacted.

20. 2010 Consumer Spending How to Approach Customers Want to close sales, improve confidence? Teach your Scouts to use the following approach: Hi, my name is _____ and I’m a Cub Scout with Pack ___. I’m selling popcorn so I can earn my way to camp. My goal is $____. Will you help support me and Scouting? “What are you selling?” –Answer: “The world’s best popcorn!” More effective than asking, “Want to buy some popcorn?”

22. Square Credit Card Reader Program Trail’s End and SQUARE are making it easy to grow your Popcorn Sale! Trail’s End has partnered with Square, the leading provider in tools for every part of running a business, from accepting credit cards to sales & inventory tracking. Industry research indicates that the ability to accept credit cards increases revenue by as much as 23%. NEVER lose a sale because your customer says “Sorry, I don’t have any cash!” Now you can accept credit cards with SQUARE. Accepts all major credit cards: Visa, Mastercard, Discover, and AMEX. Works with iPhone, iPad, and Android devices. Promotional rate of 2.4% per swiped transaction exclusively through Trail’s End for 2015. No credit card processing fees on the first $100 in sales. Free, easy to use readers that are PCI-Compliant.

23. Square Credit Card Reader Program To receive this exclusive rate, you must sign up through the Popcorn System. NEW SQUARE USERS: Registration Process 1.Log into the Trail’s End Popcorn System.Trail’s End Popcorn System 2.On the homepage, click the Square registration link, which will take you to a page to begin registering your account. 3.Fill in your information in the blank fields, and click continue. 4.Follow the prompts, and complete the registration process. EXISTING SQUARE USERS: Registration Process Send an email to trailsend@squareup.com requesting the Trail's End special promotion rate. It may take up to 10 business days for the promotion to be applied to your account.trailsend@squareup.com

24. 2010 Consumer Spending Store Front Sales Make arrangements for Scouts to set up in front of stores to sell. Ask store manager for permission several weeks in advance Scouts (2-3) and parents in two hour blocks DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover product to fulfill take order needs Apply donations received towards your military sales

25. Field Uniform Standing in front of table Product stacked neatly Sign showing Scouting activities Display not blocking doorway and area is kept clean Thank you And re-order Cards to hand to consumers

26. Scouts sell to far-away friends and family and Trail’s End ships the product directly to the consumer. Create your account to view online sales at sell.trails-end.com Encourage ALL Scouts to create an online selling account and send 10 emails Online sales COUNT toward Scout Rewards! (starting August 1 through your council’s fall sale end date) Online Selling

27. The average online order is $52! Wide variety of flavors 5% discount when customers purchase 2 or more popcorn products Flat rate shipping ($6-$8) on entire popcorn order No shipping for Military Donations Trail’s End Online Sale Begins August 1st

28. Online Selling Incentive

30. Prepared. For Life. Incentives

31. 2015 Sale Incentives $40

32. Top Selling Den/Patrol Earn an a _______________!

33. Top 3 Unit Sellers Earn an a _______________!

34. Sell $600 Throw a PIE in your leaders face!

35. 2015 Sale Incentives $40

36. FREE CAMP $40 FREE CAMP in 2016!! Sell $1,000 or more Attend Cub Akela Camp, Family Camp (parent included) for free or $50 off a summer camp program at Camp Hohn. Sell $2,000 or more Attend Cub Adventure Camp, Webelos Camp or Boy Scout Summer Camp at Camp Hohn for free. M UST BE REGISTERED TO ATTEND SUMMER CAMP TO USE INCENTIVE.

37. Fill-It-Up $40 Fill up an order form with 30 orders your Scouts will receive a limited edition Council Shoulder Strip Patch.

38. Super Seller $40 A Scout sold at least $1,000 worth of Trail’s End popcorn and is now eligible to join the Super Sellers Club. As a member of the club the Scout receives two free tickets to TBD men’s basketball game at Mizzou.

39. Super Seller $40 Limited edition ghosted and glow in the dark Council Shoulder Strip.

40. Trail’s End Scholarship $40 Sell $2,500 (face-to-face or online) 6% of your total sales each year is invested in your own college scholarship account.

41. Key Dates $40

42. ©2015 Trail’s End®. All rights reserved. Facebook.com/trailsendpopcorn Thank You!