1. MEDIA LITERACY 8 TH GRADE ENGLISH

2. MEDIA LITERACY VOCABULARY WORD MEDIA LITERACYOPINION PURPOSEAUDIENCE BIASINFLUENCE

3. DEFINITIONS cause to feel or show inclination or prejudice for or against someone or something. the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. a view or judgment formed about something, not necessarily based on fact or knowledge. the intended goal of a piece of writing; the reason a person writes the intended target group for a message, regardless of the medium the ability to access, analyze, evaluate and create media in a variety of forms.

4. PADLET.COM ANSWER THE FOLLOWING QUESTION USING THE LINK BELOW: HTTP://PADLET.COM/JENNIFER_L_MARTIN/X6LXJHRKB1J1 TYPE YOUR NAME IN THE “TITLE” SECTION

5. AFTER THIS UNIT I WILL BE ABLE TO: EVALUATE THE ROLE OF MEDIA IN FOCUSING ATTENTION ON EVENTS AND INFORMING OPINION ON ISSUES EVALUATE VARIOUS TECHNIQUES USED TO CREATE A POINT OF VIEW IN MEDIA AND THE IMPACT ON THE AUDIENCE INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE

6. MEDIA LITERACY PART ONE- This week we will: Evaluate the role of media in focusing attention on events and informing opinion on issues: Determine media’s focus Identify the purpose Identify any opinions Identify techniques used by the media to influence public opinion Determine any bias presented by the information

7. DETERMINE THE MEDIA’S FOCUS: (SELLING POINT?) VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=-UYVGAFE8-S ON THE LINE PROVIDED, EXPLAIN THE FOCUS OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE FOCUS IS: (TEXTUAL EVIDENCE) ___________________________ _____________________________________________________________________

8. DETERMINE THE FOCUS? (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE FOCUS OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE FOCUS IS: (TEXTUAL EVIDENCE) ___________________________ _____________________________________________________________________

9. IDENTIFY THE PURPOSE: (P.I.E.) VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=UWKEJOQCRYS ON THE LINE PROVIDED, EXPLAIN THE PURPOSE OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE PURPOSE IS: (TEXTUAL EVIDENCE) _____________________ _____________________________________________________________________

10. IDENTIFY THE PURPOSE: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE PURPOSE OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE PURPOSE IS: (TEXTUAL EVIDENCE) _______________________ _____________________________________________________________________

11. IDENTIFY THE MEDIA’S OPINION: VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=OALYHUWJNJE ON THE LINE PROVIDED, EXPLAIN THE OPINION OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE OPINION IS: (TEXTUAL EVIDENCE) ______________________ _____________________________________________________________________

12. IDENTIFY THE OPINION: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE OPINION OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE OPINION IS: (TEXTUAL EVIDENCE) _______________________ _____________________________________________________________________

13. IDENTIFY TECHNIQUES USED BY THE MEDIA TO INFLUENCE PUBLIC OPINION: VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=-R_483ZEVF8 ON THE LINE PROVIDED, EXPLAIN THE TECHNIQUES USED BY THE MEDIA TO INFLUENCE PUBLIC OPINION: _____________________________________________________________________ EXPLAIN HOW THE TECHNIQUE IS BEING USED: (TEXTUAL EVIDENCE) ______________________ _____________________________________________________________________

14. IDENTIFY TECHNIQUES USED BY THE MEDIA TO INFLUENCE PUBLIC OPINION: CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE TECHNIQUES USED BY THE MEDIA TO INFLUENCE PUBLIC OPINION: _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT TECHNIQUE IS BEING USED: (TEXTUAL EVIDENCE) ______________ _____________________________________________________________________

15. DETERMINE ANY BIAS PRESENTED IN THE INFORMATION: VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=NJQ9WNPSXQM ON THE LINE PROVIDED, EXPLAIN THE BIAS BEING USED IN THIS MEDIA PRESENTATION: __________ _____________________________________________________________________ EXPLAIN HOW YOU WOULD DETERMINE IF THE MEDIA PRESENTATION IS USING ANY BIAS: (TEXTUAL EVIDENCE) _____________________________________________________________________

16. DETERMINE ANY BIAS: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, DETERMINE ANY BIAS BEING USED: _____________________________________________________________________ EXPLAIN HOW YOU KNOW ANY BIAS IS BEING USED: (TEXTUAL EVIDENCE) __________________ _____________________________________________________________________

17. Number a piece of paper from 1-10. View BOTH videos and the advertisement. https://www.youtube.com/watch?v=Mpp3cM9KTvo http://www.dallasnews.com/ MOVE ON TO THE NEXT SLIDE PART ONE:

18. Choose either video OR the advertisement. Write the name of the video or advertisement on your paper. Answer the questions pertaining to one of the videos or the advertisement: 1. What is the media’s focus? 2. What is the purpose? 3. If there are any opinions, what are they? 4. What are techniques used by the media to influence public opinion? MOVE ON TO THE NEXT SLIDE

19. PART TWO: MATCHING Write the word that goes with the definition. (HINT: WORD LIST is on the 2 nd SLIDE) 1.cause to feel or show inclination or prejudice for or against someone or something. 2. the intended goal of a piece of writing; the reason a person writes 3. the ability to access, analyze, evaluate and create media in a variety of forms. 4. the intended target group for a message, regardless of the medium 5. a view or judgment formed about something, not necessarily based on fact or knowledge. 6. the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

20. MEDIA LITERACY PART TWO- THIS WEEK WE WILL: EVALUATE VARIOUS TECHNIQUES USED TO CREATE A POINT OF VIEW IN MEDIA AND THE IMPACT ON THE AUDIENCE : IDENTIFY THE TECHNIQUES USED AND THE IMPACT OF THOSE TECHNIQUES ON THE AUDIENCE IDENTIFY THE POINT OF VIEW EXPLAIN WAYS THE TECHNIQUE SUPPORTS THE POINT OF VIEW IDENTIFY INTENDED AUDIENCE

21. IDENTIFY THE TECHNIQUES USED AND THE IMPACT OF THOSE TECHNIQUES ON THE AUDIENCE: VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=-UYVGAFE8-S ON THE LINE PROVIDED, EXPLAIN THE TECHNIQUES AND THE IMPACT ON THE AUDIENCE: _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE IMPACT IS: (TEXTUAL EVIDENCE) ___________________________ _____________________________________________________________________

22. CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE TECHNIQUES USED AND THE IMPACT ON THE AUDIENCE: _____ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE FOCUS IS: (TEXTUAL EVIDENCE) ___________________________ _____________________________________________________________________ IDENTIFY THE TECHNIQUES USED AND THE IMPACT OF THOSE TECHNIQUES ON THE AUDIENCE (YOUR TURN):

23. IDENTIFY THE POINT OF VIEW: VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=UWKEJOQCRYS ON THE LINE PROVIDED, EXPLAIN THE POINT OF VIEW OF THE MEDIA PRESENTATION: ___________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE POINT OF VIEW IS: (TEXTUAL EVIDENCE) _________________ _____________________________________________________________________

24. IDENTIFY THE POINT OF VIEW: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE POINT OF VIEW FOR THIS MEDIA PRESENTATION: _________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE POINT OF VIEW IS: (TEXTUAL EVIDENCE) _________________ _____________________________________________________________________

25. EXPLAIN WAYS THE TECHNIQUE SUPPORTS THE POINT OF VIEW: VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=OALYHUWJNJE ON THE LINE PROVIDED, EXPLAIN THE WAYS THE TECHNIQUE SUPPORTS THE P.O.V. OF THE MEDIA PRESENTATION: __________________________________________________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW IT SUPPORTS THE P.O.V: (TEXTUAL EVIDENCE) ______________________ _____________________________________________________________________

26. EXPLAIN WAYS THE TECHNIQUE SUPPORTS THE POINT OF VIEW (YOUR TURN): CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE WAYS THE TECHNIQUE SUPPORTS THE P.O.V. FOR THIS MEDIA PRESENTATION: __________________________________________________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW IT SUPPORTS THE P.O.V.: (TEXTUAL EVIDENCE) _________________ _____________________________________________________________________

27. IDENTIFY INTENDED AUDIENCE VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=-R_483ZEVF8 ON THE LINE PROVIDED, IDENTIFY THE INTENDED AUDIENCE : __________________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW THE INTENDED AUDIENCE: (TEXTUAL EVIDENCE) ___________________ _____________________________________________________________________

28. IDENTIFY INTENDED AUDIENCE CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, IDENTIFY THE INTENDED AUDIENCE FOR THIS MEDIA PRESENTATION: __________________________________________________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW IT’S THE INTENDED AUDIENCE: (TEXTUAL EVIDENCE) _________________ _____________________________________________________________________

29. Number your notecard from 1-4. View BOTH videos and the advertisement. https://www.youtube.com/watch?v=Mpp3cM9KTvo http://www.dallasnews.com/ Old Spice Ad: MOVE ON TO THE NEXT SLIDE

30. Choose either video OR the advertisement. Write the name of the video or advertisement on your paper. Answer the questions pertaining to one of the videos or the advertisement: 1. Identify the techniques used and the impact of those techniques on the audience 2. Identify the point of view 3. Explain ways the technique supports the point of view 4. Identify intended audience TURN IN YOUR NOTECARD WHEN YOU ARE FINISHED!!

31. MEDIA LITERACY PART THREE - THIS WEEK WE WILL: INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPE/COLOR BOLD WORDS WORD POSITION

32. INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPE/COLOR – BOLD WORDS – WORD POSITION VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=KTBEESCQYLM ON THE LINE PROVIDED, INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPES/COLOR: _____________________________________________________ BOLD WORDS: _______________________________________________________ WORD POSITION: _____________________________________________________

33. INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH SHAPE/BOLD WORDS/WORD POSITION : (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPES/COLOR: _____________________________________________________ BOLD WORDS: _______________________________________________________ WORD POSITION: _____________________________________________________

34. INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPE/COLOR – BOLD WORDS – WORD POSITION VIEW THE FOLLOWING VIDEO. HTTPS://WWW.YOUTUBE.COM/WATCH?V=6YGATS4Z-SU ON THE LINE PROVIDED, INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPES/COLOR: _____________________________________________________ BOLD WORDS: _______________________________________________________ WORD POSITION: _____________________________________________________

35. INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH SHAPE/BOLD WORDS/WORD POSITION: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPES/COLOR: _____________________________________________________ BOLD WORDS: _______________________________________________________ WORD POSITION: _____________________________________________________

36. NOW I CAN: EVALUATE THE ROLE OF MEDIA IN FOCUSING ATTENTION ON EVENTS AND INFORMING OPINION ON ISSUES EVALUATE VARIOUS TECHNIQUES USED TO CREATE A POINT OF VIEW IN MEDIA AND THE IMPACT ON THE AUDIENCE INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE

37. AND NOW FOR THE….