1. POLITICAL COMMUNICATION EMMA SVENSSON emma.svensson@im.uu.se

2. POLITICAL COMMUNICATION Rhetorical analysis of public political discourse: source of political message & the message itself Propaganda: state/leaders influence publics ”Who says what in which channel to whom with what effects?” (Lasswell, 1927) Voting studies (US): what effects voters? (The People´s Choice, 1944) Mass media effects: almighty minimal effects powerful, medium effects Agenda-setting: press-government (Lippmann, 1922) ”may not be successful much of the time in telling people what to think, but it is stunningly successful in telling people what to think about” (Cohen, 1963)

3. POLITICAL ACTORS MEDIA ACTORS VOTERS/ CITIZENS POLITICAL COMMUNICATION

4. What the relationship is characterized by: who’s in power Agenda setting Framing Media logic, newsworthiness & political logic POLITICAL ACTORS MEDIA ACTORS POLITICAL COMMUNICATION

5. Mediated society Media effects Media malaise or a virtuos circle Agenda setting Framing Citizens media behavior and media consumption MEDIA ACTORS VOTERS/ CITIZENS POLITICAL COMMUNICATION

6. POLITICAL ACTORS Strategic political communication Political marketing Election campaigns (Political public relations) Professionalization Product-, sales- market Voter behavior VOTERS/ CITIZENS POLITICAL COMMUNICATION

7. MY RESEARCH Following an election campaign process: How implement the campaign communication? Party org. + youth org. + student org. National, local level