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Best Outdoor Campaign Entry Form. 1. Strategic planning (35%) Maximum 250 words Market background, competitive position, campaign goals, target market.

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Presentation on theme: "Best Outdoor Campaign Entry Form. 1. Strategic planning (35%) Maximum 250 words Market background, competitive position, campaign goals, target market."— Presentation transcript:

1 Best Outdoor Campaign Entry Form

2 1. Strategic planning (35%) Maximum 250 words Market background, competitive position, campaign goals, target market. Elaborate on your choice of media to integrate with Outdoor. … Best Integrated Campaign (Outdoor and Other Media) 2. Media & Creative Symbiosis (30%) Maximum 250 words Core idea, execution, understanding of how the poster creative needs to work with the medium showing the integration if applicable. …

3 3. Results (35%) Maximum 250 words How well the campaign met objectives as demonstrated by sales / market share / research results. Highlight the net effect of using an integrated campaign. … Best Integrated Campaign (Outdoor and Other Media)

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