1. Priory Direct SEO Report March 2015

2. Contents Work Completed Google Mobile Update Keyword Progress Impact on Traffic Goal Completions/Sales ROI Figures Online Visibility Bench Mark Report What Happens Next

3. Work Completed in March SEO report for February. Competitor Link Profile Analysis for three competitors Creation of the Link Earning Plan Continued Keyphrase Research for remaining category and sub category pages

4. Google Update Mobile Friendliness to be given greater consideration as a ranking signal. Google recently announced that as of the 21 st April 2015 they will be placing a greater consideration on the mobile friendliness of websites when they are returning search results for people searching on a mobile device. Their intention is to serve not only the best results for a users search but to also ensure those results are effectively displayed on the users device.a greater consideration on the mobile friendliness In November 2014 Google began to display a ‘Mobile-friendly’ tag next to search results returned on a mobile device where the site was optimised for mobile use. The also introduced the ‘Mobile Friendly Test Tool’ as well as a specific ‘Mobile Usability’ section in Google Webmaster Tools under the ‘Search Traffic’ menu.Mobile Friendly Test Tool We have reviewed your site and Google Webmaster Tools and there are issues with the mobile friendliness of it. You do not currently see the ‘Mobile-friendly’ tag displayed next to your listings in the search results pages which indicates that Google does not consider your site to be truly mobile friendly. There are also mobile specific issues being reported in your Google Webmaster Tools account. Therefore you may be at risk of seeing a negative impact in your Organic search traffic once these changes are rolled out by Google.

5. Ranking position summary This is the average ranking position of the 35 target ‘trophy keyphrases’ we have optimised pages on your site around. We’ll continue to monitor this in the coming months.

6. Google UK Ranking Positions Overview Currently there are five ‘trophy keyphrases’ ranking in the top five with eight in the top ten. There are a total of twelve ‘trophy keyphrases in the top 30 and fifteen in total in the top 50.

7. Organic Traffic & Revenue Month on Month There has been an decrease of 7.41% in Organic Traffic and a 13.78% decrease in Revenue in March 2015 when compared to the previous 31 day period. -13.78% Increase in Revenue -7.41% Decrease in Organic Traffic Data taken from Google Analytics

8. Organic Traffic & Revenue Year on Year There has been an increase of 34.53% in Organic Traffic and a 7.58% decrease in Revenue in March 2015 when compared to March 2014. 7.32% Increase in Revenue 34.53% Increase in Organic Traffic Data taken from Google Analytics

9. Individual Keyword Google UK Ranking Positions KeywordFebruaryMarchApril custom integrated labels1 1 bubble lined bags2 3 poly bubble lined bags3 1 cardboard envelopes5 6 bespoke integrated labels5 4 all board envelopes6 6 integrated labels7 7 book wraps7 7 jiffy box13 12 board envelopes14 13 do not bend envelopes15 11 board backed envelopes30 33 postal tubes37 32 poster tubes41 28 documents enclosed wallets42 44 postal packaging60 41 bubble envelopes66 72 book boxes67 72

10. Individual Keyword Google UK Ranking Positions KeywordFebruaryMarchApril padded envelopes80 82 bubble wrap roll88 68 labels99+ cardboard boxes99+ packaging supplies99+ bubble wrap99+ mailing bags99+ postage bags99+ flat pack boxes99+ corrugated card99+ kraft paper99+ kraft paper rolls99+ packing boxes99+ packing materials99+ packing paper99+ packing peanuts99+ parcel packaging99+

11. Page Performance: Month by Month Landing Page URLKeywords Organic Traffic Feb 2015Mar 2015Change http://www.priorydirect.co.uk/ packaging supplies, labels 746721-3.35% http://www.priorydirect.co.uk/integrated-labelsintegrated labels 50512.00% http://www.priorydirect.co.uk/integrated- labels/custom-integrated-labels custom integrated labels, bespoke integrated labels 550% http://www.priorydirect.co.uk/bubble-lined-bags padded envelopes bubble envelopes bubble lined bags 440% http://www.priorydirect.co.uk/bubble-lined-bags/poly- bubble-lined-bags poly bubble lined bags 91011.11% http://www.priorydirect.co.uk/cardboard-envelopescardboard envelopes 43442.33% http://www.priorydirect.co.uk/cardboard- envelopes/all-board-envelopes board envelopes all board envelopes 186-66.67% http://www.priorydirect.co.uk/cardboard- envelopes/board-backed-envelopes board backed envelopes do not bend envelopes 17600.00% http://www.priorydirect.co.uk/cardboard-boxes packing boxes cardboard boxes 42-50.00% http://www.priorydirect.co.uk/cardboard-boxes/jiffy- cardboard-boxes flat pack boxes jiffy box 32-33.33% http://www.priorydirect.co.uk/postal-packaging/book- wraps book boxes book wraps 111536.36% http://www.priorydirect.co.uk/bubble-wrap-void-fillpacking materials 03∞% http://www.priorydirect.co.uk/bubble-wrap-void- fill/bubble-wrap bubble wrap bubble wrap roll 550.00% http://www.priorydirect.co.uk/bubble-wrap-void- fill/loose-fill packing peanuts 03∞%

12. Page Performance: Month by Month Landing Page URLKeywords Organic Traffic Feb 2015Mar 2015Change http://www.priorydirect.co.uk/bubble-wrap-void- fill/void-fill corrugated card, Kraft Paper, packing paper 20-100.00% http://www.priorydirect.co.uk/postal-packaging parcel packaging, postal packaging 140133-5.00% http://www.priorydirect.co.uk/postal- packaging/postal-tubes postal tubes, poster tubes 29350.00% http://www.priorydirect.co.uk/postal-packaging/poly- mailers postage bags, mailing bags 10 0% http://www.priorydirect.co.uk/postal- packaging/document-enclosed-wallets documents enclosed, wallets 03∞%

13. Page Performance: Year on Year Landing Page URLKeywords Organic Traffic Mar 2014Mar 2015Change http://www.priorydirect.co.uk/ packaging supplies, labels 65072110.92% http://www.priorydirect.co.uk/integrated-labelsintegrated labels 5751-10.53% http://www.priorydirect.co.uk/integrated- labels/custom-integrated-labels custom integrated labels, bespoke integrated labels 05∞% http://www.priorydirect.co.uk/bubble-lined-bags padded envelopes bubble envelopes bubble lined bags 14300.00% http://www.priorydirect.co.uk/bubble-lined-bags/poly- bubble-lined-bags poly bubble lined bags 010∞% http://www.priorydirect.co.uk/cardboard-envelopescardboard envelopes 264469.23% http://www.priorydirect.co.uk/cardboard- envelopes/all-board-envelopes board envelopes all board envelopes 06∞% http://www.priorydirect.co.uk/cardboard- envelopes/board-backed-envelopes board backed envelopes do not bend envelopes 07∞% http://www.priorydirect.co.uk/cardboard-boxes packing boxes cardboard boxes 52-60.00% http://www.priorydirect.co.uk/cardboard-boxes/jiffy- cardboard-boxes flat pack boxes jiffy box 02∞% http://www.priorydirect.co.uk/postal-packaging/book- wraps book boxes book wraps 015∞% http://www.priorydirect.co.uk/bubble-wrap-void-fillpacking materials 03∞% http://www.priorydirect.co.uk/bubble-wrap-void- fill/bubble-wrap bubble wrap bubble wrap roll 05∞% http://www.priorydirect.co.uk/bubble-wrap-void- fill/loose-fill packing peanuts 03∞%

14. Page Performance: Year on Year Landing Page URLKeywords Organic Traffic Mar 2014Mar 2015Change http://www.priorydirect.co.uk/bubble-wrap-void- fill/void-fill corrugated card, Kraft Paper, packing paper 000% http://www.priorydirect.co.uk/postal-packaging parcel packaging, postal packaging 0133∞% http://www.priorydirect.co.uk/postal- packaging/postal-tubes postal tubes, poster tubes 09∞% http://www.priorydirect.co.uk/postal-packaging/poly- mailers postage bags, mailing bags 010∞% http://www.priorydirect.co.uk/postal- packaging/document-enclosed-wallets documents enclosed, wallets 03∞%

15. There is a steady pattern of increased Organic Traffic Year on Year. Organic Traffic in March 2015 is up 34.53% on March 2014 but is down slightly by 7.54% on the previous 31 day period. Organic Traffic

16. Online Visibility Your current Visibility Score for the 35 target ‘trophy keyphrases’ is currently 1%. However as the optimised content has only recently been uploaded and we’re still in the early stages of the SEO campaign.

17. Top Landing Pages These are the top pages which people have entered the website by. NoLanding Page URLSessions 1. /721 2. /postal-packaging133 3. /integrated-labels51 4. /cardboard-envelopes44 5. /login32 6. /integrated-labels/single-integrated-labels30 7. /checkout125 8. /basket24 9. /paper-envelopes/printer-paper21 10. /bubble-lined-bags/white-bubble-lined-bags17 This report shows the top ten Landing Pages for Organic Traffic for March 2015. Your As expected your Homepage comes out on top with the Postal Packaging and Integrated Labels category pages second and third as they also did in February.

18. Top Content These are the top pages on the website, irrespective of how they entered the website. NoLanding Page URLSessions 1. /basket1055 2. /982 3. /checkout2.aspx648 4. /checkout4.aspx573 5. /checkout3.aspx513 6. /my-account501 7. /checkout1445 8. /login445 9. /integrated-labels/single-integrated-labels444 10. /thank-you349 This report shows the top ten most viewed Pages for Organic Traffic in March. Your Basket page is the most commonly viewed once again. This is followed not far behind by the Homepage. Again, eight of the top ten most viewed pages are part of the sign in or purchasing funnel with just one product featuring in this list.

19. Goal Completions Organic Traffic Goal Completions increased by 43.78% when compared to the previous 31 day period. Year on Year Goal completions are up 81.17% when comparing March 2015 to March 2014. This is predominantly down to the new *Add to Cart Goal.

20. Revenue Revenue in February March is down 13.78% when compared to the previous month. However comparing year on year Revenue is up by 7.32% but we are aware of some discrepancies between the data you internal systems are recoding and the data we’re seeing in Google Analytics.

21. Bench Mark Report On Page DecJanFebMar Keywords Tracked 00 35 Keywords in Top 50 00 1516 Keywords in Top 10 00 88 Natural Search Traffic 1,4501,769 1,7681,800 Organic Transactions (Analytics) 229220 235277 Organic Revenue (Analytics) £32,482.46£32,579.90 £35,053.63£34,272.59 Organic Goal Completions 782622 6891,087 Off Page Page Rank1 1 11 Moz Domain Authority33 32 31 Moz Total External Links2,116 3,242 3,812 Moz Linking Domains56 69 71 Ahrefs Total Links1,124 1,129 1,0751,127 Ahrefs Linking Domains56 55 5051

22. Campaign Time 14.78 Total Hours In March we were contracted to work 1.75 days on the Priory Direct campaign. In total we completed 1.97 days.

23. Campaign Time Jan-Feb Based on the original six month plan set out we have now completed: Initial Keyphrase Research which was scheduled for January. Review of optimised content supplied by Priory Direct that was scheduled for February. Creation of the Content Marketing strategy that was scheduled for March. Competitor Link Analysis and Link Earning Plan Monthly reports Project management including calls, meetings, emails and project planning. On site meeting with Josh, Bob and the Priory Direct team to gain a better understanding of the business, products, aims and objectives. As requested work has been pulled forward wherever possible which has resulted in us over delivering on hours to this point. At the current rate the SEO Project hours will be completed well before the 12 month contract period ends. 39.38 Contracted Hours 67.55 Hours Worked 28.17 Hours Over

24. Outstanding Tasks There are a number of issues from the technical audit that have not yet been fully resolved. These include: 8 Duplicate Page Content Issues 8 400 Errors 119 Title Tags that exceed maximum recommended length 32 Pages missing Meta Descriptions 15 Duplicate Page Titles 1 Temporary Redirects Structured Data errors I’m aware these are being worked on but we like to provide a monthly update so you’re aware of increases or decreases in technical issues or outstanding tasks that may be with your developers. We are also waiting on a list of the other Domains you own that may be artificially inflating your link profile so we can make a recommendation of how to handle these.

25. Plan for April Continue the keyphrase research for the remaining category and sub category pages and finalise a complete page plan. Creation / Review of supporting content in line with the Content Marketing Strategy. The best approach to this can be discussed either on our monthly call or the meeting scheduled for April.

26. Any Questions? If you have any questions please email us or you can telephone us on 0116 298 7488. Thank You.