1. Recruiting Solutions v v Human Capital Symposium October 26, 2011 The Challenges of Hyper Growth

2. Recruiting Solutions What we hope this isn’t 2

3. Recruiting Solutions

4. Our Mission We connect the world’s professionals to make them more productive and successful 4

5. Recruiting Solutions LinkedIn Canada 5  4.1 Million Unique Visitors  136 Million Page Views  57 Million total Minutes  4 Average Minutes Per Visitor

6. Recruiting Solutions 6 things you can do today Leverage your own personal and authentic brand Build networks you can rely on create your own communities Take advantage of your global network Do what you love Hustle! The difference between an audience and a community is in which direction the chairs are pointing

7. Recruiting Solutions PlatformConnectionsKiller App Social Utility Friends, Family & Colleagues Status, Social Gaming & Photo Sharing Public Communications Fans & Followers Real time Micro-blogging Professional Network Colleagues & Business Contacts Professional Identity, Connections & Insights 7

8. Recruiting Solutions The world is changing 8

9. Recruiting Solutions Finding success in a talent economy "... The economy, generally, is going to be increasingly driven by talent...and I think we're transitioning into a talent economy. Where it's not just about the information you know, but about who you know and the information they possess.” -Jeff Weiner, CEO of LinkedIn 9

10. Recruiting Solutions How are you managing hyper growth? 10

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13. Recruiting Solutions Managing their professional identity Building business relationships Gaining Professional Insights Researching people and companies What are professionals doing on LinkedIn?

14. Recruiting Solutions 14 Huge global market opportunity 3 million new members/mo 120+ million members Members from every single Fortune 500 company Members in 200+ countries and 150+ industries 4+ million members in Canada

15. Recruiting Solutions Common Corporate Recruiting Challenges 15 1.Cost per hire – Organization is spending too much money to source quality candidates and are looking to reduce the dependency on 3 rd party recruiting firms 2.Time to hire – The average time it takes to find qualified candidates exceeds the hiring plan and it’s impacting the organization’s ability to meet customer/product deadlines 3.Quality of applicants – Generally low quality of applicant from job boards and there’s an appetite to search and target more qualified candidates 4.Your team finds themselves spending too much time sorting through resumes and you’re looking to create some operational efficiencies within the hiring process 5.You have been mandated find ways to increase the awareness and strength of your company’s employment brand

16. Recruiting Solutions Recruitment Benchmark Report 16 http://talent.linkedin.com/benchmarking

17. Recruiting Solutions Recruitment Benchmark Report 17 http://talent.linkedin.com/benchmarking

18. Recruiting Solutions Why use LinkedIn Recruiting Solutions? 18 Most efficient way to find, contact and attract the very best, often passive and tough-to-find, talent  Un-limit your access to the largest pool of top passive candidates  Boost your efficiency and scale  Cut recruiting agency fees  Catch up and pass your competition

19. Recruiting Solutions Let’s Surface Your Biggest Recruiting Challenges Understand your target audience Understand your target audience Measure Results Position your company as an “employer of choice” Position your company as an “employer of choice” Engage top talent Engage top talent Best Practices for recruiting using LinkedIn  Recruitment Insights  Career Pages  Work With Us Ads  Recruitment Ads  Recruiter  Jobs Network  Usage reports & metrics  Campaign analysis

20. Recruiting Solutions  Survey target talent  Benchmark versus competitors  Learn what candidates care most about LinkedIn Insights Understand what candidates think about you & your competitors

21. Recruiting Solutions LinkedIn Career Pages Position your recruitment brand “Our team here at CCA is on the cutting edge. This is the coolest job ever!”  Control your LinkedIn presence  Engage candidates with “viewer-aware” content  Your employees provide recruitment brand voice XYZ LOGO HERE

22. Recruiting Solutions “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Key highlights Sponsor employee profiles Ad performance is 3-5x better than industry avg Drives traffic to LinkedIn Career Pages (LCP) Pricing based on size of company on LinkedIn Key highlights Sponsor employee profiles Ad performance is 3-5x better than industry avg Drives traffic to LinkedIn Career Pages (LCP) Pricing based on size of company on LinkedIn Work With Us Position - Build your recruitment brand with precision

23. Recruiting Solutions Maximize impressions by reaching the right audience Reach your ideal candidates with precision Your ads stand out on LinkedIn pages Recruitment Ads Position - Build your recruitment brand with precision

24. Recruiting Solutions LinkedIn’s unmatched talent pool delivers the highest quality applicants Q13. Based on your experience, which job board would you rank highest in each of the following…Quality of applicants (LinkedIn Job Posters Survey, Dec 2009) Recruiters and hiring managers rated LinkedIn as the top source of quality applicants at over 3x the rate of the job boards

25. Recruiting Solutions LinkedIn Recruiter Engage with unrestricted access to the world’s best talent  Get full access to names & full profiles  Find the best, much faster  Contact candidates directly

26. Recruiting Solutions LinkedIn Recruiter Engage to increase your teams efficiency  Boost productivity  Get your team on the same page  Maintain sourcing activity

27. Recruiting Solutions Analytics 27

28. Recruiting Solutions Ten tips for successfully navigating hyper growth using LinkedIn 28

29. Recruiting Solutions Build your profile 29

30. Recruiting Solutions Leverage employee profiles 30

31. Recruiting Solutions Use groups 31

32. Recruiting Solutions Leverage LinkedIn Today for the latest news 32

33. Recruiting Solutions Update your status 33

34. Recruiting Solutions Follow companies 34

35. Recruiting Solutions Go mobile 35

36. Recruiting Solutions Search skills 36

37. Recruiting Solutions Own your employment brand 37

38. Recruiting Solutions Build your network with purpose 38

39. Recruiting Solutions Closing Words  http://www.ustream.tv/recorded/17956911/highlig ht/209856 http://www.ustream.tv/recorded/17956911/highlig ht/209856 39

40. Recruiting Solutions Questions? 40