2. How often do I post…? How do I stop struggling to fill content? Varied Posting Forward Planning

3. #TargetMoments Because Social Media is in ‘Real Time’ (and Twitter is thought of as the live medium) timing is really important. Twitter encourage you not to think of your ‘Target Market’ but of your ‘Target Moment’ When are your audiences online?

4. EverydayCampaignReactiveLive

5. Everyday General info Staff profiles Availability Campaign Specific Blog Posts Videos and pictures Infographics Reactive Responses to enquiries Reposts and shares Live Breaking news stories Live updates from events or conferences

6. Now try it yourselves

7. #Toptips Plan ahead using Hootsuite, Buffer or your own calendar Remember visually stimulating posts receive far higher engagement Include website links wherever possible to increase your impact on Google Search rankings The average ‘lifetime’ or a tweet is only 18 minutes

8. When should I post about my content? Before it goes live When it goes live Two hours later The day after The week after

9. Bonus! Repost whenever it becomes relevant again

10. Does that mean I have 5 or more of the same post? Vary the content: Include every and any relevant imagesInclude a relevant videoAsk for feedback Pull out a variety of interesting stats and quotes from the copy

11. MondayTuesdayWednesdayThursdayFriday Open for the week Closed for the weekend

12. MondayTuesdayWednesdayThursdayFriday Open for the week Announce tomorrow’s blog – teaser picture Blog Post LiveYesterday’s Blog reminder – ask for feedback Last week’s blog reminder Blog Reminder – interesting statistic Closed for the weekend?

13. MondayTuesdayWednesdayThursdayFriday Open for the week Live - Breaking News Story Reply to Blog reactions Announce tomorrow’s blog – teaser picture Blog Post LiveYesterday’s Blog reminder – ask for feedback React to the news over the weekend Last week’s blog reminder Blog Reminder – interesting statistic Live - Breaking News Story Reply to Blog reactions Closed for the weekend?

14. Any Questions…?