1. Advertising Summer 2012 Done By: Myah Major Shanice Kennerly Diane Waldschmitt Kelliane Farrell Three Olives Vodka

2. About Three Olives Fastest growing premium vodka since 1998. Inspired by martini garnished with three olives. Two Original flavors grape and Cherry. After the success of the first two flavors. They launched 19 more. Which include (cake, smores, peach, vanilla, root beer). And many more!

3. Proximo Spirits Spirit Company Based out of New Jersey. Three Olives Vodka is produced by Proximo Spirits in the U.K and then shipped to the U.S Portfolio includes (Gran Centarnio Tequila, 1800 and Hanger vodka just to name a few.

4. Competition Absolute SKYY Pinnacle All whom now are trying to come out with new and interesting flavors According to Vodkawisdom.com, in the last years flavored vodka has increased by 25-65%.

5. Life Cycle The product is between the growth and maturity Cycle Why? Growth because they continue to come up with new flavors for their loyal customers. Maturity because no other brand of Vodka has the reputation of producing or creating experiences like Three Olives.

6. Demographics Sex: Male and Female Ages: 21-30 Location: Cities and Urban areas Education: College, some graduate work Jobs: Sales associates, nurses student teachers, bankers Income: $15,000-$ 60,000

7. Psychographics They just started living life Love the night life –Clubs –Bars Purchase liquor once a week VALS –Experiencers and Thinkers

8. How we plan to advertise Our advertising strategy will include: –Billboards –Social Media Facebook Twitter Instagram

9. Media Plan Why Facebook? Facebook is so popular that according to Digitalbuzzblog.com, approximately 1 in every 13 people on earth has an active Facebook account. 48% of young people check their Facebook pages on their smart phones before even getting out of bed. To keep people interested and “liking” our page, we will implement promotions and contests

10. Media Plan Why Twitter? 48% of the Twitter-verse is in college and 28% are college graduates (Digitalbuzzblog.com). This means that are target market make up for a majority of Twitter users and having a strong Twitter presence. Why Instagram? New social media becoming very popular. Instagram is a way for our consumers to post pictures of their nights of partying and enjoying life to win contests.

11. Media Plan Why Billboards? Very efficient, we can individualize our ads to the specific region, it has a high frequency, low cost and it will complement our online ads. According to the U.S Department of Transportation, males and females between the ages of 20-29 drive about 17,000 miles per year. Our age group came in second to 21-35 year olds. We feel that our target customer is definitely driving frequently and will be reminded of our product as they commute to work every day.

12. Calendar

13. Budget The total cost of this advertising campaign : $44,800.00. The total costs of Promotional Prizes :$28,000.00. The subscription to Social Media Manager software : $300.00. To update and manage the Facebook, Twitter and Instagram:$1800.00. The total cost of the Social Media Campaign is an estimated $30,100.00.

14. Slogans & Logo For Instagram: –1 Night, 2 Get Loose, Three Olives Vodka For Facebook: –What’s Your Flavor? For Twitter: –What’s Your Favorite Three-O Recipe For Billboards: –Realization Themes For Logo: –(stay the same )

15. Advertisements "What’s your Flavor" will be a Facebook exclusive where users that click “Like” Three Olives Vodka on Facebook can suggest a flavor they would like to see. The most popular flavor as voted on by Three Olives Vodka fans will be made into the newest flavor in the realm of flavors

16. 2 + 1 = Three Olives Vodka 21 flavors to choose from in Three Olives Vodka. What’s your flavor? 391,531 people like this The "2+1= Three Olives" will be white letting on a black background, reminiscent of the chalkboard that you grow up writing on in school. Advertisements

17. Twitter Twitter page will be “What’s Your Favorite Three-O Recipe?” This will prompt our followers to tweet their own Three Olives Vodka mixtures and this will create word of mouth advertising. This will give our followers to be mixologist to create new cocktails we can post on twitter and Three Olives Vodka website.

18. Instagram “What is your Occasion?" will be an Instagram hashtag contest where a user can upload a picture of them responsibly enjoying any flavor of Three Olives Vodka. The slogan will be “1 night, 2 Get Loose, Three Olives Vodka”. By uploading picture will include a free trip to Las Vegas.

19. The flavor Loopy will be another centerpiece in the Realization theme. This will add a different type of advertisements a little quirky humor instead of having breakfast to have a shot of Three Olives Vodka to do the exact job. Billboard

20. Thank you! Sources www.threeolives.com www.twitter.com www.facbook.com www.graniteschool.com www.dreamstime.com