1. Lights! Cameras! Action! Using Videos in Fundraising Dan J. McKean, CFRE, Executive Director, Lansing Community College Foundation Andrew Lathrop, Manager Alumni Relations, Lansing Community College Foundation

2. Title: Lights! Cameras! Action! Using Videos in Fundraising Session Description: Whether you are a small shop with a limited budget, or blessed with a large budget and elaborate production facilities, this workshop offers valuable information on how to produce videos that will tell a compelling story to motivate donors, prospects, volunteers and board members. From the creative process, to production and distribution, experience the power of a well-produced video and how one college turned an idea into an award winning promotional video. Presenters Names/Titles: Dan J. McKean, CFRE, Executive Director, Lansing Community College Foundation Andrew Lathrop, Manager Alumni Relations, Lansing Community College Foundation

3. Lots of Good Reasons to Use Video Source: Misty BelardoMcPadden, 12 Most Timely Truths About Including Video As Part of Your Online Strategy Images and videos help people to better engage with your content.

4. Lots of Good Reasons to Use Video Source: Misty BelardoMcPadden, 12 Most Timely Truths About Including Video As Part of Your Online Strategy Video allows you to tell your story in a compelling way.

5. Lots of Good Reasons to Use Video Source: Misty BelardoMcPadden, 12 Most Timely Truths About Including Video As Part of Your Online Strategy YouTube is the second largest search engine after Google.* Over 6 billion hours of videos watched each month. Reaching more U.S. adults ages 18-34 than cable TV. *Nielsen

6. Lots of Good Reasons to Use Video Source: Misty BelardoMcPadden, 12 Most Timely Truths About Including Video As Part of Your Online Strategy Video is consumed more on mobile devices. Mobile makes up more than 25% of total views on YouTube, more than one billion views per day.

7. Videos generate a lot more shares on social networks Lots of Good Reasons to Use Video Source: Misty BelardoMcPadden, 12 Most Timely Truths About Including Video As Part of Your Online Strategy

8. Videos Don’t Need to be Flashy Just Get the Message Right Lots of Good Reasons to Use Video You don’t need fancy equipment to create a great video Source: Misty BelardoMcPadden, 12 Most Timely Truths About Including Video As Part of Your Online Strategy

9. Anatomy of a Video  What message do you want to communicate?  How do I want people to feel?  What’s your desired outcome?  What look and feel is appropriate for your organization?  What budget and resources are available?  What is your audience & how will they view it?

10. Anatomy of a Video It’s time to be creative! Check out other videos you see online for ideas. Think outside of the box. Think visually not verbally. Tell a story that engages.

11. Anatomy of a Video Develop a storyboard version of how you envision the video. Think about it in scenes.

12. VideoText (tentative)Location/Needs Elderly woman (DONOR) at home, sitting, looking at picture of late mother as a nurse, writing a check (0-14 seconds of music time)…transition A meaningful gift House White Elderly Woman Picture Elderly woman proceeds or at mailbox, places envelope in mailbox and closes (0-14 seconds of music time)…transition ?House Female nursing student taking out letter from apartment mailbox from Foundation, opens, sees the congrats, reacts, starts to walk back to apartment (14-28 seconds of music time)…transition Changes a life Apartment Nursing Student Female nursing student in LCC nursing lab classroom, in her scrubs, interacting with other students and faculty, proceeds to mock bedside with dummy, starts to work on it, turns away from dummy (28-43 seconds of music time)…transition Builds a better future LCC Nursing Lab Class Connect with nursing department to visit rooms and identify class schedules for Summer AND/OR August Female nursing student turns back to dummy and now in hospital room and the Elderly woman (DONOR) is on the real bed, they exchange smiles as she works on her, starts to fade out to Foundation text screen (43-54 seconds of music time)…transition Builds a better communitySparrow Hospital Room Foundation Text Screen w/ logo, campaign slogan, website.Invest in Education A scholarship is a meaningful gift that benefits everyone Text Screen

13. Anatomy of a Video Get as much help as your budget will allow. Make use of any in-house, or pro-bono support that is available. No matter how great your message it will get lost with poor video and audio quality. “People will watch a poor video for less than 5 seconds, but they will watch a great video until it’s done. - Gary Lipkowitz (GoAnimate.com)

14. Anatomy of a Video You made a great video! Now What? What’s your marketing plan? Budget Social Media What’s the lifespan of your video?

15. Case Study: A Meaningful Gift Goal Tell the whole story about a gift from the donor to the recipient and back to the donor.  Donors give for a reason - to causes that are meaningful to them.  Gifts make a meaningful difference to the recipients.  Giving makes a positive impact on the community…maybe even for the donor.

16. Case Study: A Meaningful Gift What We Learned  Location! Location! Location!  Use paid actors/Actresses.  Pay attention to details.  Good editing is essential.  Somehow the music was the anchor.

17. Case Study: A Meaningful Gift

18. And, if you do it right!

19. Questions?