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Telling your Story on YouTube Ian Kawata Creative Director SVCF Training sponsored by
Agenda 1.Know Your Audience 2.Write a Script 3.Organize Your Content 4.Shoot Your Video 5.Edit Your Footage
Know Your Audience Who is my primary audience? Age? Sex? Interests? Income? What is the core message? Identify the key takeaway. Call to Action: SVGives will help us…?
Write a Script Keep your story simple Present the problem (Why should they listen?) Tell how you help solve this problem How will you benefit from their participation in SVGives?
Organize Your Content What equipment should I use/need? What audio assets do I need? What images will engage your audience? Create a story board
Shoot Your Video Listen carefully to your sound Natural light can be your best friend Practice makes perfect (Take many takes, as it takes) Stay organized
Edit Your Footage Pay close attention to the audio Stay on point Ask yourself: Do I really need this shot? Add music to enhance. Not distract.
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