1. Public sector PR Mixit Podcast Simon Wakeman Medway Council

2. MP3 file

4. Google search

5. 11 million people in UK Source: BRMB, 2006

6. 80% of podcast listeners? Source: TDG Group, March 2006

8. Source: BBC, June 2007

9. 1.9 million adults Source: RAJAR/Broadcast Now Aug 06

11. “networked generation” Source: Ofcom, August 2006

12. Source: comScore, October 2006

14. Create a new two-way communication channel for young people in Medway Get young people actively involved in producing the podcast Help the organisation learn about podcasting as a communications tool objectives

16. our kit

17. mixit podcast

18. results so far 360-400 downloads for each show

19. results so far positive face to face feedback

20. results so far limited direct responses

21. results so far total budget of £340

22. results so far 13-14 hours staff time per show

23. why podcast? what we’ve learnt

24. resources what we’ve learnt

25. is the organisation ready? what we’ve learnt

26. accessibility what we’ve learnt

27. IT department what we’ve learnt

28. audience engagement what we’ve learnt

29. promoting the podcast what we’ve learnt

30. any questions?

31. simon.wakeman@medway.gov.uk +44 (0) 7771 701902 www.simonwakeman.com/cipr © Medway Council 2007 contact details