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PORT 31; BRANDING Tiffany Escobar. THE IMPORTANCE OF BRANDING “Brands are psychology and science brought together as a promise mark as opposed to a trademark.

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Presentation on theme: "PORT 31; BRANDING Tiffany Escobar. THE IMPORTANCE OF BRANDING “Brands are psychology and science brought together as a promise mark as opposed to a trademark."— Presentation transcript:

1 PORT 31; BRANDING Tiffany Escobar

2 THE IMPORTANCE OF BRANDING “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience.” ~Scott Goodson; founder of StrawberryFrog.

3 DON’T BELIEVE IT?

4 PORT 31 BRANDING

5 BREAK DOWN  Swirls: Continual Motion  Trash Hand: Creative, quirky  Light Gothic: Professional  Colors: CTC

6 USE: PRIMARY LOGO .Gif  Bright or white  Flyers  Apron(s)

7 USE: JPG VERSION OF PRIMARY .jpg  Higher quality  White background  Basic Prints

8 SECONDARY LOGO .Gif  White lettering  Transparent  Shades & Black  T-Shirt

9 WHERE CAN IT BE FOUND? The logos can be found on the company site. Link: http://www.port31cafe.com/digital-marketing-department.html Or you could email me for any other version. (Color, quality, etc.)


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