1. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. POINT 1: The internet is more a youth-based media. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. Specific Media Evidence: YouTube is home to a to a lot of youth based media such as videos of musicians that are aimed more at the youth, e.g. One Direction, The Wanted etc. Explain: This means that things are catered towards those of a younger age, perhaps, pre-teens into adolescents, as these are the ‘Digital Natives’ of the new media.

2. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. POINT 1: Convergence ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. Specific Media Evidence: It has allowed different digital technologies to be combined into one device, making it easier to reach audiences. For example, Facebook can now be accessed through a mobile phone, rather than just the internet, meaning that adverts that are on the website can also be seen a lot more often from the youth. Often, these adverts are personalised because the device has stored cookies, which look at what has been searched, and therefore, Facebook puts relevant adverts up personalised to the audience. Explain: This means that the adverts would be more effective to a youth based audience if it was something they were interested in. Also, as the youth’s device is their own, the only adverts that pop up will be ones personalised to them, therefore meaning that the adverts may have more of an effect.

3. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. POINT 2: Interactive marketing techniques. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. Specific Media Evidence: When waiting for games to load on websites such as friv.co.uk, or before watching a program on an online catch-up service, there are often interactive adverts for the audience to interact with. Explain

4. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. POINT 3: ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. Specific Media EvidenceExplain

5. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. POINT 4: PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. Specific Media EvidenceExplain

6. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. POINT 5: PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. Specific Media EvidenceExplain