1. There is no excuse and never an invitation…

2. Wednesday April 29, 2015

3. HISTORY OF DENIM DAY ROME – ITALY, 1997 An 18-year-old girl is picked up by her 45- year-old instructor for her very first driving lesson. An hour later, raped and abandoned by him in alley, she has to make her way back home. Undeterred, she reports the incident and the case is prosecuted. The driving instructor is convicted of rape and sentenced to jail.

4. MONTHS LATER The perpetrator appeals the sentence. The case makes it all the way to the Italian Supreme Court, where the case against the driving instructor is overturned and the perpetrator is released. In a statement released by the Head Judge, he argued, “Because the victim wore very, very tight jeans, she had to help him remove them…and by removing the jeans…it was no longer rape but consensual sex.”

5. Enraged by the verdict, the women in the Italian Parliament launched into immediate action and protested by wearing jeans on the steps of the Italian Parliament building. This call to action motivated and emboldened the California Senate and Assembly to do the same—and a movement was born.

6. WHY DENIM DAY? BECAUSE: A decade ago, Italian judges did not convict a rapist because the victim wore jeans. Every two minutes, somewhere in America, someone is sexually assaulted. Two million children around the world are forced into prostitution every year. Law enforcement arrests for Internet sex crimes against minors are on the rise. 15,000 to 19,000 people with developmental disabilities are raped each year in North America. Survivors deserve support and assistance, not shame and blame.

7. THE REALITY IS: 46% of 8th and 9th graders think being raped is sometimes the victim’s fault. 40% felt wearing sexy clothes or drunkenness by the victim causes or excuses rape. 33% felt they would not be arrested if they forced sex on someone. 35% of college men who voluntarily participated in psychological research conducted at several universities indicated they might commit a rape if they knew they could get away with it.

8. MAKE A DIFFERENCE: When you participate in Denim Day, you: Make it possible for more survivors of sexual assault to reach out and find help. Promote prevention through education so that sexual violence doesn’t occur in the first place. Encourage men and boys to understand that strength is not for hurting, and the critical role they play in preventing violence against women. Encourage institutional and societal change.

9. MAKE A DIFFERENCE: Wear denim on Wednesday, April 29, 2015 Tell your family and friends to wear denim Register your participation at www.denimdayinfo.org Get your Denim Day materials at shop.peaceoverviolence.org Fundraise with the Dollars for Denim Campaign Connect with the #denimday online movement by finding us on Facebook, twitter and instagram and engage in the denim day conversation with our hashtags #DenimDay #GearUp4DenimDay #SAAM

10. For More Information: Visit denimdayinfo.org Participation Events & Actions Get Involved Get Materials Visit peaceoverviolence.org EMERGENCY (24-hour hotline) EMERGENCY INTERVENTION Prevention EDUCATION Advocacy ORGANIZATION