1. 1 Backend Publishing Systems Team January 27, 2004

2. 2 Contents Opening Remarks Goal Discussion Why a CFT –Importance of Backend Publishing System –Options/Strategies –Tactics How will the CFT operate –Process –Decision Making –Communication –Implementation of Decisions Roles and Responsibilities Discussion of Options in the context of Goals/Strategy,Timing, and Tracks Summary, Next Steps

3. 3 Goal Discussion

4. 4 Goals Defining the Goal What we need to do Why we need to do it When it needs to be done How: constraints and enablers

5. 5 Why a CFT?

6. 6 Why This Approach? Aligning company goals and objectives with department and individual activities Execute around company priorities Cross-functional communication Cross-pollination of understanding company, department, and staff operations Manage staff more effectively Build into daily activity more efficiency, effectiveness and productivity Streamline workload and reduce the common waste of time, money, people, and material resources Identify bottlenecks, constraints, capability gaps and ways to redirect the current approach Gets the job done on time, on target, on budget

7. 7 Why a CFT? Importance of Backend Publishing System $4 million in 2004 Core business Tool effects sales, production, analysis, BD, etc. Strategy Evaluate options in context of tracks Tactics Implement strategies for different tracks

8. 8 How will the CFT operate

9. 9 Characteristics Goal oriented, defined Structure, and defined Roles and Responsibilities Process Weekly meeting to: Review action items and timeline Discuss disconnects and alignment with corporate goals Decision Making Group based based on best interests of company CFT Chair will resolve conflicts and make decision if necessary Communication Open and direct: weekly meeting minutes, project plan, email, 1v1 and group discussions as needed Implementation Aggressive project approach Tasks assigned and dependencies understood Proactive identification of slippage and swift identification of alternatives

10. 10 Roles and Responsibilities

11. 11 Roles and Responsibilities  Account Management  Analysis Business Development  Customer Service  Finance - TBD  HR  IT  Marketing  Sales  Production

12. 12 Discussion, Next Steps

13. 13 Discussion, Next Steps What we need: Draft statement of roles and responsibilities to team Due by Friday 1/30/04 to Ron by All Requirements for Backend Publishing System from each functional area Due by Friday 2/6/04 to Mike by All Gap analysis on requirements and what we currently to set stage for actions Due by Monday 2/9/04 to All by Mike

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