1. DIGITAL CINEMA in the Czech Republic Olga Raitoralová Ministry of Culture of the Czech Republic 21st October 2009, Rome

2. Film market in the Czech Republic (2008) 200 new released films 26 czech features Admissions 12 897 046 (40% czech films) Box office 47 mil. EUR Multiplex share 66 % in admissions 84 % in box office

3. Cinemas in the Czech Republic (2009) 487 classic cinemas 496 screens 115 576 seats 24 multiplexes 196 screens 37 130 seats 99 outdoor cinemas

4. Digital cinemas in the Czech Republic (2009) 35 digital cinema screens 9 single screen cinemas 26 screens in multiplexes 21 new digital cinemas coming soon Problems in expansion High investments Lack of digital films

5. Ministry of Culture of the Czech Republic Cinema database Information on all cinemas, situation Base for the strategic plan Informative function Working group for the digital transition coordination Digital transition plan Financial models, costs Final informative material

6. The State Fund for Support and Development of Cinematography Strategy based on the working group results Cinema classification Programme diversity 1st phase September 2009 21 cinemas, total 1 mil. € 2nd phase November 2009

7. Perspectives Approx. time frame – 5 yrs. Active approach of the exhibitors Technology compatibility Quality and secure projections Digital transition is not a choice but necessity

8. Thank you Olga Raitoralová olga.raitoralova@mkcr.cz www.mkcr.cz