1. Vesl-1 speaking Mario, Fuguo, VESL 1-2014 Speaking Team member: Mario, Fuguo, Fernando

2. Context  Business Practice  Company Overview  Headquarters  Company President  Brief History  Success  Marketing  Charities

3. Business Practice  Retail: Sale electronics products  Appliances electronics  Office electronics  Entertainment's electronics  Sports electronics  Shops and online-stores  Costumer Services

4. Company Overview  More than 1500 Retail stores  Above160,000 employees  2012-2013 had negative 11% sales growth  Revenue: US$ 42.41 billion (2013)

5. Headquarters  7601 Penn Avenue South Richfield, MN 55423-3645

6. Company President Hubert Joly, CEO of Best Buy Born 1959 (age 54–55) France ResidenceRichfield, Minnesota, U.S.

7. History  Founded in 1966  Richard Schulze  Gary Smoliak  Audio Specialty Store  Rebranded in 1983  In 1992, hit the $1 billion annual revenues

8. Key Success Factors  Ability to give customers hands-on experience with products  Excellent Customer service  Major chains use superstore format  Sell wide variety of electronic devices  Knowledgeable employees Good people, good training. Put it all together and what do you get? --Happy customers!  Strong Brand Recognition

9. Marketing Four PS use in marketing for Best Buy  Product Strategy  Pricing Strategy  Distribution Strategy  Promotion Strategy

10. Charities Bust Buy Foundation  Give back to the community through national  Support non-profit organizations across the U.S.  Cancer Foundation

11. Question?