1. Critical Theory Writers and their key ideas Dean Wall Gary Burke

2. Writers

3. Ferdinand De Saussure Swiss linguist whose ideas laid a foundation for many significant developments in linguistics in the 20th century His views revolutionized the study of language He is considered one of the fathers of Semiotics

4. Ferdinand De Saussure – Key Ideas

5.  Created the theory that humans make a separation between the word and its meaning  In this theory:  A signifier is the culturally shared sign which represents the real world understanding of the sign or symbol  The signified,each individual forms (through association or accommodation) a mental schema that is applied during the communication process to create meaning

6. Ferdinand De Saussure – Influences Influence on new media:  Yes  People associate certain colours with different things (eg. The color red = Warning, Danger, Blood)  When developing media people have to be aware of these things.

7. Noam Chomsky American linguist, philosopher, cognitive scientist, historian and activist Professor at MIT for over 50 years  Department of linguistics and philosophy Known for his critiques within many areas such as:  Capitalism  The media Co-wrote the book that explored the topic that news media was a form of propaganda (1988) with Edward Herman

8. Noam Chomsky – Key Ideas To analyze mainstream mass media and its structures and constraints in its role in supporting government and business interests Created a 'propaganda model'  Democratic societies use a subtle non-violent means of control  Totalitarian systems use violent force to coerce the general public Famous quote:  “propaganda is to a democracy what the bludgeon is to a totalitarian state”

9. Noam Chomsky – Key Ideas

10. Noam Chomsky - Influences Influences on new media? Yes Makes us think about the truths within todays media  Not everything we are told is true / how much is  Journalism Whoever controls the media can manipulate it  North Korea dictatorship

11. Questions?