1. Nike fuel band SE

2. Nikefuel band History The FuelBand became available for pre-order for U.S. customers online at NikeStore.com on January 19, 2012, and was officially released in the U.S. at select Nike stores on February 22, 2012. Initially the FuelBand was available in only one colour, "Black Steel", but a limited edition "Ice" colour was released on July 27, 2012, and following that, on October 31, 2012, "White Ice" and "Black Ice" began retail in both Nike and Apple stores. October 31 also marked the launch of Nike+ FuelBand in Canada,while earlier in the year on May 1, 2012, the FuelBand was released in the United Kingdom for £139.

3. Type of technology The fuel band is a wearable technology that is a watch and much more. The watch can track your steps, calories burned, distance walked and can all be connected to any apple product through, so you can track your progress through your mobile device. The fuel band is a wearable technology that is a watch and much more. The watch can track your steps, calories burned, distance walked and can all be connected to any apple product through bluetooth, so you can track your progress through your mobile device.

4. Tech-specs   Sizes (circumference): small (5.97 in), medium (6.77 in), large (7.76 in)  Can be customized to fit using 0.32in or 0.63in inserts.  Can be customized to fit using 0.32in or 0.63in inserts.Width: 0.63in at LED, 0.75in at latch   Thickness: 0.27in at LED, 0.32in at latch   Weight: 27 g - 35 g (higher end includes insert)   Battery type: 2 lithium polyerner Batteries (3.7 V)   Battery life: up to 7 days   Display type: 20 color red/green LED, 100 white LED   Display Modes: Time Energy burned (measured in calories) Steps taken NikeFuel earned   Materials: thermoplastic elastomers (TPE) 43%, polypropylene (PP) 34%, magenesium14%, stainless steel 9%   Warranty: 1 year out of box   Water Resistant: Yes   Waterproof: No   Ambidextrous: Yes

5. Fuel band sales Nike inc's Equipment division saw an 18% rise in profits for the 2012 fiscal year after introduction of the Nike+ FuelBand, in comparison to the -1% loss during the 2011 fiscal year. Before the FuelBand's official American release, it was open for pre- order online, and was sold out both times within the same day. A consumer on twitter timed one of the pre-order periods to be exactly 4 minutes before all FuelBands were sold out and Nikestore.com was overloaded due to customer traffic. Nike+ FuelBands were being sold on eBay during the first couple of months after pre-order for approximately double the retail price.

6. Mobile app Nike created a mobile fuel app for the fuelband alone, that can be synced with apple products only. The app connects through bluetooth within a range, and tracks all the infop the fuelband collects during the day and gives you overall results on your phone.

7. Fuelband market The market for the fuelband is everyone, they have uses for all ages and can be helpful in sports and training for anyone.

8. Customer review   I have tried this product for about a month and I really wanted to like it, but it is just frustrating. It must be either defective or not calibrated properly. I go to the gym 4 x per week and my activity level is higher when I am just out for a stroll. I can do 100 bicep curls and only register 5-10 fuel points... I can vacuum the whole house and only register a few fuel points. I am not impressed with this product -- I expected more from Apple and Nike... and a very high price tag for a fancy pedometer!

9. Chart from nike.com

10. Where to buy? You can buy the nike fuelband from nike stores or apple stores, you can also get it from other nike retailers.

11. Personal review The nike fuelband is great technology for training and being active, because it tracts your calories burned and other things making it the ideal piece of technology to have

12. Costs and colours The nike fuelband costa &149.99 Canadian dollars and comes in red green magenta and black, also silver and gold accents.

13. fuelband   The new Nike+ FuelBand SE is the smart, simple and fun way to get more active. (nike)

14. Work cited www.nike.com www.wiki.com