2. Creativity Sujeet Kumar EI Design eLearning 09342504365, sujeetkumar_in@yahoo.com

3. Introduction n Creativity consists of looking at situations from a different perspective n Most of us have a creative element, we are discouraged from using it n Creativity can be enhanced

4. The Creative Process n Accumulate background information and knowledge n Mental incubation - doing unrelated things n Develop several alternatives n Evaluate and implement

5. Types of creativity n Invention - the creation of a completely new product n Extension - expansion of an existing product or service n Synthesis - combining several products or services into something unique

6. Characteristics of Creative People n Bright, not brilliant n Good at idea generation n Positive self-image n Motivated by challenging problems n Sensitive to the world around them n Don’t make snap decisions n Flexible n Look for meaning and implications of problems

7. Developing Creativity n Left side of brain: u rational u linear thought u mathematical u controls speech u analytical u controls right side of body

8. Developing Creativity n Right side of the brain: u imaginative u lateral thought u creative u controls left side of body