1. 1 Marketing Image Fx An Introduction to Marketing Exclusively At

2. 2 What is Marketing? The process by which organizations and economies plan and execute the creation, pricing, promotion and distribution of goods, services and ideas Aims to satisfy both individual and organizational needs Aims to develop a long-term relationship with the customer

3. 3 The Four Ps Product: Sunglasses Price: Selling at $90.00 Place: Target Promotion: Brochures, coupons, business cards, television ads

4. 4 Marketing Strategy Gather information of trends Identify and assess market opportunities and target Set objectives Formulate action plans Implement the plans Monitor and evaluate execution

5. 5 Main Objectives To bring upscale customers to your local Target store We will position our product to enhance our customers’ lives and match our customers’ needs

6. 6 Branding Branding is the use of name or symbol to create a unique image for product (i.e.= Target’s image is identified by ) This image will be as well recognized as Target’s logo

7. 7 Coming up next… ImageFX’s brochures, coupons, business cards and commercial. Enjoy!