1. Module 3 Agricultural Communications
Christopher Dzimadzi (Team Leader)
Blessings Chinsinga
Regson Chaweza
Patrick Kambewa

2. Objectives Did the messages reach the recipients?
Did the messages have any impact?
Were there other channels of information?
Were there any problems with the leaflets?
Was the inclusion of HIV/AIDS leaflets acceptable and effective?

3. Did packs contain leaflets?
Pack with leaflets (%)
Pack without leaflets
(%)
Don’t know
Men 76 20 4
Women 79 11

4. received in good condition
Condition of leaflet
Leaflet
received in good condition
(%)
Leaflet damaged
Men 70 30
Women 71 29

5. The message SP TIP Fertilizer: full bottle top
Ridge spacing: 90cm
Intercropping with legume recommended
Recommendation for planting maize and beans on same day
Use of hybrid maize seed
No maize recycling recommended
TIP
Fertilizer: half bottle top
Ridge spacing: 75cm
Monocropping recommended
No recommendation for simultaneous planting
Use of OPV
Recycling of maize seed recommended

7. Section 1: Agricultural leaflet

8. Section 2: Agricultural leaflet

9. Section 3: Agricultural leaflet

10. Section 4: Agricultural leaflet

11. Problems with the leaflet
Literacy
Numeracy
Shapes and sizes
Units of measurement
Conflict with traditional practices
90cm vs 75 cm between ridges

12. Recommendations Deliver packs on time
Alert farmers on contents of packs:

13. Recommendations (Cont’d)
Describe fertilizer in terms of function or texture:
Basal = wokulitsa (for growth)
Urea = wobereketsa (for yield)
Basal = wachitowe (coarse texture)
Urea = washuga (fine like sugar)
Use of anthropometric illustrations:

14. Use of feet as units of measurement

15. Use of arm to represent yard

16. Use of knee to represent time for fertiliser application

17. Other sources of information
Field Assistants
Radio

18. Top radio programmes Men and Women Zaulimi Chitukuko m’Malawi
Zokomera alimi
Ulimi wa phindu
Boys
Tinkanena (No. 2 for girls)
Girls
Zimachitika

19. HIV/AIDS

20. Suggestions for leaflets
Pictures of people suffering from HIV/AIDS
How to properly use a condom
The advantages of abstinence
Symptoms of HIV/AIDS sufferers
How to take care of sufferers in a family
Encourage testing for HIV/AIDS
Encourage openness on HIV/AIDS discussions
Condemnation of practice of chokolo

21. Module 3 team members!