1. Advocacy, Communication and Social Mobilization
Using ACSM to maximize civil society engagement in GFATM projects

2. Objectives To promote and facilitate engagement of civil society
Examine the role of civil society in policy discussions and programme design
Examine the role that different civil society actors/audiences can play in implementing ACSM activities and integration of TB control into governance and societal structures
Expand the effectiveness of ACSM approaches to increase TB case detection, service usage and engagement of civil society

3. What is civil society?
'A civil society is a public space between the state, the market and the ordinary household, in which people can debate and take action'.
any voluntary collective activity in which people combine forces to achieve change on a particular issue
By this definition, civil society includes charities; neighbourhood self-help schemes; international bodies like the UN or the Red Cross; religious-based pressure-groups; human rights campaigns in repressive societies; and non-governmental organizations improving health, education and living-standards in both the developed and developing nations.

4. Importance Health interventions are social interventions
Broad-based support needed to maximise impact of health interventions
Strong political and social support are critical to program success
Civil Society is a force multiplier that can increase impact—ACSM is the means to an end.

5. Possible Contributions of Social Mobilization To Desired Outcomes to
Gov’t ensures adequate drug supply
Gov’t provides quality DOTS services
Gov’t makes TB control high priority
More Effective Advocacy
STOP TB
Monitoring
Gov’t, community, households team up to eliminate TB stigma
Providers, community and people team up to detect potential cases and diagnose correctly
Providers, community and people team up to encourage correct treatment regimen
Households learn about TB symptoms, transmission and treatment
# Cases drop long term
More Effective Communication
People with symptoms seek health care
# of TB free communities increase
Gov’t, community, civil society and households integrate into culture appropriate health values and practices
Social Mobilization
Civil society works with Gov’t ,and households to eliminate TB in the community
Civil society allocates resources and nurtures appropriate environment to eliminate TB in community
Possible Contributions of Social Mobilization To Desired Outcomes to
STOP TB

6. Question: How to increase case detection through community engagement?
Philippines Social Mobilization Project Micro level engagement of civil society
Question: How to increase case detection through community engagement?
CCM turned to community-based NGOs.
Partner Profile: World Vision—faith-based NGO with strong community level visibility.
Project: Formation of community based TB "task forces".
Active TB case referral
House to House communication and education for TB

7. Increase in detection of TB suspects as a result of civil society engagement
Barangay Pangobilian, Brooke’s Point, Palawan Case Finding Activities

8. Unforeseen benefit!
Community members lobby local government to increase TB services
Community members involved in active case detection (based on clinical presentation)
Engagement of businesses, schools, churches, civic organizations
Beginning of a political health movement for wider health issues

9. Mobilizing civil society to implement ACSM activities in Kenya
A national approach

10. Problem 1: NLTP's access to people living in urban slums
Journalists can advocate for equitable access to TB/HIV detection and treatment TB/HIV and poverty often go hand in hand
Problem 1: NLTP's access to people living in urban slums
is limited because of resource constraints
A peri-urban area in Southern Africa.

11. Local NGOs have access slum dwellers, but need training to deliver TB information to patients and need to become more involved in the planning and policy process
Cured TB patients on World TB Day in Kinshasa.

12. There's no problem in mobilizing civil society in Kenya
9,000 registered NGOs and CBOs in Kenya out of which 6,000 are operationally active.
About 500 are members of the Kenya Consortium to Fight AIDS, TB and Malaria (KECOFATMA).
KECOFATUMA has used a GIS system to map and analyze its members countrywide.
The NLTP and its implementing partners work with KECOFATUMA and therefore more than 500 organizations that are members of this umbrella body.
…but civil society activities for ACSM are uncoordinated

13. The NLTP had already established an ACSM Task Force to manage the COMBI project
There was past history of good relations in the Task Force
Good management structures had been established
Members knew each other and communicated effectively
New members were simply included in the existing ACSM Task Force:
World Health Organization (WHO), African Medical and Research Foundation (AMREF), Centers for Disease Control (CDC), Family Health International (FHI), Global and National Stop TB Partnership; International Medical Corps (IMC), Kenya Medical Research Institution (KEMRI), KNCV, National AIDS, STI Control Programme (NASCOP); National Empowerment Network of People Living with HIV/AIDs in Kenya (NEPHAK); PATH; Population Services International (PSI); United States Agency for International Development (USAID); in coordination with the Ministry of Health's Division of Health Promotion and the National Leprosy and Tuberculosis Control Programme (NLTP).

14. Lines of communication were already established
…Flow of funds Were discussed openly in the Task force at the outset Given to the lead agency for each component of the strategic plan

15. The Task Force gained consensus on the target audiences based on the problem

16. NEPHAK and IMC : train 100 first line health providers include religious, civic and cultural organizations
PATH, FHI and PSI: evaluation of communications needs
PATH, FHI, and IMC: use peer education etc in communities, schools and with health workers
PATH: develop community-linked mass media campaigns
PATH and NLTP: mobilize the media
PSI and AMREF: plan the mass media campaign
Kenya Medical Research Institute and NLTP: take out quarterly TB ads in national papers
FHI: review, upgrade and develop new IEC materials for mass pamphleteering
FHI, Min of Lab and Manufacturers Association etc: train on peer-to-peer education in workplace.
NLTP coordinated the process Agencies were mapped according to expertise Each agency took the lead on an element in the strategic plan KMRI were tasked to map the policy, legal and judicial barriers to TB control Local NGOs involved but not leading the process – they need support to increase capacity

17. Conclusion Mapping of: The problem Target audience
Stakeholder expertise
Policy, judiciary and legal barriers to TB control
…leads to improved coordination of activities and greater access to the urban poor
…but local NGOs still need support to build capacity to deliver services and to lead some aspects of the programme design and policy process

18. Exercise
Instructions: Take a sheet of paper and map an overview of all the different players and actors involved in your TB program
Draw lines and arrows indicating the connects of authority, influence and support. Are there other actors and players that can be accessed?

19. Report out
Conclusions and discussions

20. Information is needed for teachers and schoolchildren
Children reading an information leaflet on TB.

21. Policy-makers, the judiciary and the legislature
WHO will be asking technical focal points of bilateral agencies in G8 countries to attend a consultative and planning meeting on 14 October in Versailles, France, prior to our mega-Working Group meeting on TB control, from October 2005 in Versailles
African Union Summit
Need to be engaged to develop policies and mobilize resources for TB control

22. need to be engaged to detect and treat TB/HIV at the workplace
Private sector
need to be engaged to detect and treat
TB/HIV at the workplace
The Coca Cola Foundation in 2001 decided to focus on 3 key areas:
HIV/AIDS and polio, education and the environment. $4-$6 million per year is earmarked to help fight HIV/AIDS
This HIV/AIDS policy has been developed to clarify Heineken's position and to define the conditions and principles of its prevention and medication policy.
Bart de Jonge Director, Corporate Human Resources Heineken international January 2002

23. TV and newspaper spots need to be bought to inform the general population