1. identifying, discovering and trading digital publications: challenges for the book industry Michael Holdsworth
BISG Annual Meeting November Michael Holdsworth

2. models purchase subscribe perpetual online access own downloaded file
timed-out rental
dynamic updates
pay-per-view
BISG Annual Meeting November Michael Holdsworth

3. models purchase/subscribe DRM sharing copying printing how much
how often
percentage
frequency
maxima
BISG Annual Meeting November Michael Holdsworth

4. models purchase/subscribe DRM delivery online access serverside
browser
dedicated e-reader
downloaded
offline on PC
to dedicated handheld
to phone
BISG Annual Meeting November Michael Holdsworth

5. models purchase/subscribe DRM delivery format PDF XML-HTML
bespoke facsimile
XML-HTML
MobiPocket
Sony
MS Lit
BISG Annual Meeting November Michael Holdsworth

6. models purchase/subscribe DRM delivery format customise/bricolage
slice and dice
chunk
combine-recombine
course-pack
BISG Annual Meeting November Michael Holdsworth

7. models purchase/subscribe DRM delivery format customise fragment
part/chapter
section
paragraph
map-image-table
BISG Annual Meeting November Michael Holdsworth

8. models purchase or subscribe? which DRM? online or downloaded?
which format?
what customisation?
which fragment?
BISG Annual Meeting November Michael Holdsworth

9. the established identifiers
ISBN
the International Standard Book Number
DOI
the Digital Object Identifier
and a new attribute: ISTC
the International Standard Text Code
BISG Annual Meeting November Michael Holdsworth

10. ISBN – a unique tradable label
discovery
bibliographical services and directories
trading
ordering and distribution
reporting
rights management
point-of-sale, cross-industry statistics
lending rights schemes
publisher-bookseller-library internal systems
BISG Annual Meeting November Michael Holdsworth

11. ISBN the ISBN revision 2005 capacity (running out)
electronic publication
chapters and fragments
free-standing journal articles
BISG Annual Meeting November Michael Holdsworth

12. DOI – an actionable label
persistent, dynamic, updatable, managed
links and facilitates
navigates the user
to an online landing page or pages
to an e-commerce offer
to the resource itself
to multiple options
no requirement for the object to be digital
BISG Annual Meeting November Michael Holdsworth

13. ISTC – up a level to the ‘work’
consolidation
collocation
archiving
potentially the most important book industry standard since the ISBN
BISG Annual Meeting November Michael Holdsworth

14. ISTC 0A9-2008-00000007-C 4,096 available registration agencies
“ISTC” only precedes the code for display purposes
4-digit “year element”
Hyphens or spaces are for display purposes
ISTC 0A C
3-hexadecimal
“registration agency element”
8-hexadecimal
“work element”
Hexadecimal
check digit
4,096 available registration agencies
Each can register up to 4,294,967,296 annually
Capacity 17,592,186,044,416 ISTCs annually...
BISG Annual Meeting November Michael Holdsworth

15. Moby-Dick (or The Whale)
X Penguin Popular Classics
X Wordsworth Classics
X Norton Critical Editions
X Oxford World’s Classics
X Barnes & Noble Classics
X Dover Giant Thrift Edition
X Sterling Pop-Up Edition
X Penguin Classics Deluxe
X Longman Critical Editions
X Wiley CliffsNotes
X In Half the Time Compact Editions
X Modern Library Classics
BISG Annual Meeting November Michael Holdsworth

16. Moby-Dick (or The Whale)
ISTC # 1 Penguin Popular Classics
ISTC # 2 Wordsworth Classics
ISTC # 3 Norton Critical Editions
ISTC # 1 Oxford World’s Classics
ISTC # 2 Barnes & Noble Classics
ISTC # 2 Dover Giant Thrift Edition
ISTC # 2 Sterling Pop-Up Edition
ISTC # 1 Penguin Classics Deluxe
ISTC # 1 Longman Critical Editions
ISTC # 4 Cliffs Notes
ISTC # 5 In Half the Time Compact Editions
ISTC # 2 Modern Library Classics
BISG Annual Meeting November Michael Holdsworth

17. Moby-Dick (or The Whale)
X Penguin Popular Classics
ISTC # 1 Component: OUP text
ISTC # 6 Component: Introduction by A Scribbler
ISTC # 7 Component: Notes by B F Rubbishwriter
ISTC # 11 ISTC for whole Compilation X
X Oxford World’s Classics
ISTC # 8 Component: Introduction by B Spears
ISTC # 9 Component: Biographical Note by H M Biographer
ISTC # Component: Essay – ‘’Whales and whaling” by J Starbuck
ISTC # 12 ISTC for whole Compilation X
BISG Annual Meeting November Michael Holdsworth

18. the work: Oxford World Classics Moby-Dick ISTC 0A B4A105-7 (the compilation) has these identical text ‘manifestations’
print
X hardback
X paperback
X large-print
downloadable eBook available from multiple retailers
X Adobe eBook Reader
X Mobipocket
downloadable audiobook available from multiple retailers
X Windows Media
BISG Annual Meeting November Michael Holdsworth

19. allocation considerations for ISBN and expedient functional granularity
will this content be multiply traded? will ISBN aid discovery? is there a reporting requirement?
BISG Annual Meeting November Michael Holdsworth

20. ISBN – the Standard allocation
Different product forms (e.g. hardcover, paperback, Braille, audio-book, video, online electronic publication) shall be assigned separate ISBNs.
Each different format of an electronic publication (e.g. ‘.lit’, ‘.pdf’, ‘.html’, ‘.pdb’) that is published and made separately available shall be given a separate ISBN.
BISG Annual Meeting November Michael Holdsworth

21. ISBN – the Standard fragments
This International Standard is applicable to monographic publications (or their individual sections or chapters where these are made separately available). 
BISG Annual Meeting November Michael Holdsworth

22. allocation considerations and expedient functional granularity
will this content be multiply traded? will ISBN aid discovery? is there a reporting requirement?
BISG Annual Meeting November Michael Holdsworth

23. the Identifiers agenda
best-practice and use-cases
BISG Annual Meeting November Michael Holdsworth

24. use-cases
downloadable eBooks audiobooks online access print/eBook bundles Google and Amazon POD and ‘live books’ custom publishing licences, subs, websites and rentals, chunks, fragments and articles
BISG Annual Meeting November Michael Holdsworth

25. the Identifiers agenda
best-practice and use-cases
ISTC
BISG Annual Meeting November Michael Holdsworth

26. the work: Oxford World Classics Moby-Dick ISTC 0A B4A105-7 (the compilation) has these identical text ‘manifestations’
print
X hardback
X paperback
X large-print
downloadable eBook available from multiple retailers
X Adobe eBook Reader
X Mobipocket
downloadable audiobook available from multiple retailers
X Windows Media
BISG Annual Meeting November Michael Holdsworth

27. Oxford World Classics Moby-Dick ISTC 0A B4A105-7 (the compilation) has these identical text ‘manifestations’
eBook/audiobook vendor-specific
X downloadable Sony
X perpetual online Google
X perpetual online Amazon
X perpetual online Publisher’s own site
X print/online Amazon Upgrade
X downloadable audible.com
X downloadable iTunes
BISG Annual Meeting November Michael Holdsworth

28. Oxford World Classics Moby-Dick ISTC 0A B4A105-7 (the compilation) has these identical text ‘manifestations’
library eBook vendor-specific; ‘tethered’ access/downloadable
X Overdrive DL Reserve
X netLibrary
X Ingram MyiLibrary
X ebrary
X Dawson
X Blackwell
BISG Annual Meeting November Michael Holdsworth

29. the Identifiers agenda
best-practice and use-cases
ISTC
inclusive commercial bibliographical services
BISG Annual Meeting November Michael Holdsworth

30. the Identifiers agenda
best-practice and use-cases
ISTC
inclusive commercial bibliographical services
ONIX for digital products
BISG Annual Meeting November Michael Holdsworth

31. ONIX – eBook add-ins
product form (Mobipocket, ‘VitalBook, AER) images present or not reflowable or not e-pub package encoding format version display height/display width image resolution file size video or audio bit-rate DRM values
BISG Annual Meeting November Michael Holdsworth

32. the Identifiers agenda
best-practice and use-cases
ISTC
inclusive commercial bibliographical services
ONIX for digital products
ONIX for fragments
BISG Annual Meeting November Michael Holdsworth

33. ONIX – fragment add-ins
component descriptive blurb
component level TOC
component author
place in serial series (as in Chapter one of eight)
number in total series (as in Chapter one of eight)
component title, subtitle etc.
print start and end page numbers
essential non-revenue apparatus
identifiers for other components which would always ship with this fragment - notes or bibliography section, maps section, index, front-matter etc. 
BISG Annual Meeting November Michael Holdsworth

34. the Identifiers agenda
best-practice and use-cases
ISTC
inclusive commercial bibliographical services
ONIX for digital products
ONIX for fragments
metadata for marketing collateral
BISG Annual Meeting November Michael Holdsworth

35. 978-0-1234567-7-X marketing collateral 978012345677X_excerpt.pdf
X_table_of_contents. xml
X_index.pdf
X_frontmatter.pdf
X_cover.jpg
X_poster.pdf
X_widget.htm
X_thumbnail.gif
X_galley.pdf
X_author_podcast.m4a
X_promo_video.avi
BISG Annual Meeting November Michael Holdsworth

36. the Identifiers agenda
best-practice and use-cases
ISTC
inclusive commercial bibliographical services
ONIX for digital products
ONIX for fragments
metadata for marketing collateral
‘actionable ISBN’
BISG Annual Meeting November Michael Holdsworth

37. Handle system’s directory indicator signifying a DOI is still required
title number & check digit unchanged
/99990
DOI registrant- code identical to the ISBN publisher-prefix
BISG Annual Meeting November Michael Holdsworth

38. the Identifiers agenda
best-practice and use-cases
ISTC
inclusive commercial bibliographical services
ONIX for digital products
ONIX for fragments
metadata for marketing collateral
‘actionable ISBN’
BISG Annual Meeting November Michael Holdsworth

39.
BISG Annual Meeting November Michael Holdsworth