1. Implementing Springer eBooks John Hopkins, Account Development Specialist

2. 2 eBooks Implementation Springer eBooks Model Accessibility MyCopy New SpringerLink Usage Statistics Promotional Tools

3. 3 What Yall Bought Approximately 3,500 eBooks 2005-2010 Biomedical & Life Sciences 2005-2009 Mathematics & Statistics That includes textbooks, monographs, major reference works Encyclopedia of Neuroscience Westcotts Plant Disease Handbook Lecture Notes in Mathematics Ownership and perpetual access via SpringerLink OCLC MARC records at no additional cost No Digital Rights Management (DRM)

4. 4 Springer allows users and librarians to Print Unlimited printing for all books and users Save View chapters in HTML format or download the pdf Share Inter-Library Loan BlackBoard Course Websites Transferrable to Personal eBook Readers (Kindle, Sony eReader, etc.)

5. 5 An unlimited amount of users may access eBook content at one time, even if they are looking at the same book! Unlimited Concurrent Users

6. 6 eBooks Implementation Springer eBooks Model Accessibility MyCopy New SpringerLink Usage Statistics Promotional Tools

7. 7 Where are users coming from? Full-Text Section Requests by External Referral - 2008

8. 8 MARC records Springer MARC records: Welcome batches for new customers: offer to send all existing records for purchase in one batch so that only the monthly updates have to be loaded in future MARC alert for catalogers: Catalogue update on www.springer.com/marc alert which informs about new MARC records and updates monthly OCLC records: Guaranteed turnaround time four weeks after data delivery by Springer FREE!

9. 9 Link resolvers Regular data exchange (monthly) Journals and Online Journal Archives; consortia-specific data available 21 Book Series (all volumes) recently added eBook collections restructured according to copyright year Springer Protocols integrated Regular data exchange (monthly) Journals and Online Journal Archives; consortia-specific data available 21 Book Series will be added eBook collections available Springer Protocols integrated

10. 10 eBooks Implementation Springer eBooks Model Accessibility MyCopy New SpringerLink for 2010 Usage Statistics Promotional Tools

11. 11 MyCopy What is MyCopy? SpringerLink users with access to Springers eBooks can order print book from that collection directly from SpringerLink $24.95, including shipping

12. 12 MyCopy Cover Design MyCopy wordmark and SpringerLink logo on front cover MyCopy visual on book spine

13. 13 eBooks Implementation Springer eBooks Model Accessibility MyCopy New SpringerLink Usage Statistics Promotional Tools

14. 14 eBooks Implementation Springer eBooks Model Accessibility MyCopy New SpringerLink Usage Statistics Promotional Tools

15. 15 Accessing Your Usage Statistics Accessing your usage stats – Need Username and Password – Contact your licensing manager for assistance getting administrative access COUNTER-compliant usage statistics Usage report provides the number of full text downloads per title A count is only recorded if chapter is downloaded to be read online, printed, or saved.

16. 16 eBooks Implementation Springer eBooks Model Accessibility MyCopy New SpringerLink for Fall 2009 Usage Statistics Promotional Tools

17. 17 Account Development Increase communication between Springer and your library – periodic emails, annual account review Promote SpringerLink directly to library users Host trainings for librarians and interested users – via webinar Provide SpringerLink/eBook promotional materials to library for internal promotion – springer.com/@yourlibrary – template emails, press releases, blog posts – pens, posters, flyers, etc. On-site training – eProducts – ALA @YourLibrary Strategic Marketing for Academic and Research Libraries

18. 18 Continue loading MARC records. Sign up for LibrarianAlerts for periodic news affecting collections: – New titles published each month by subject area – Updated MARC records – Webinar/Training Invitations Share your experience on Springers LibraryZone on Facebook. – Join or start an eBook discussion thread. Promote to end users. – Visit www.springer.com/@yourlibrary to request or download materials for internal promotion. Next Steps

19. 19 Questions? MARC Records and eBook Titles – Andreas Biedenbach, andreas.biedenbach@springer.com Account Questions – Kim Hill, kimberly.hill@springer.com Training and Promotional Support – John Hopkins, john.hopkins@springer.com Important Websites – springer.com/@yourlibrary – springer.com/librarians – springer.com/MARC