1. SUDS

2. Who, What, Where & Why?
Suds is a Laundrobar & Café, located in the Old Port
Green Laundromat in a Combo Bar & Café
Wi-fi & Free Parking
Music & Entertainment
Local Espresso & Coffee, Snacks, Sodas & Beer
Why?
Maine Weather + Clothing = Half a Year + Trapped in a Laundromat
Why not do it guilt-free and somewhere fun?

3. Mission Statement
To provide Portland with clean, green, and affordable laundry services in a comfortable café environment. Suds aims to help customers reclaim their laundry time for themselves in Portland's only laundrobar & café. We offer free Wi-fi and entertainment so our customers can relax, multi-task, socialize, and enjoy locally-sourced coffee, baked goods, snacks & beer while their dirty laundry gets done.

4. Location
141 Middle Street
Portland, Maine

5. Theme
Local
Green
Modern/trendy

6. Food and Drink Locally sourced: -beer & soda -coffee -salty snacks
-sweets

7. Hours of Operation
Daily
7:00 a.m. – 11:00 p.m.

8. Floor Plan

9. Competition 15,145 Laundry Patrons Intown Aged 18-45
Competitor Locations
West & East Ends
Downtown
Neighborhoods of USM
Product Offering: Identical, Similar, or Dissimilar
Number of Competitors in Each Category:
Identical = 0, No Laundrobars
Similar = 1, Green Laundry
Dissimilar = 10, Not Green

10. The Washboard Eco-Laundry
Strengths
Weaknesses
Limited online presence (bad website, no Facebook, Twitter, Mobi deals, etc.)
No Free Parking
Limited Space & High Demand
Not Located Central to Downtown
No cafe atmosphere
No Onsite Food or Beverages
Wet Cleaning
Wash, Dry & Fold $1/lb.
Wi-fi
Close to Tavern, Convenience Store & Café
Hours Sync with the Tavern
Member of Portland Buy Local
Established Clientele & Commercial Accounts

11. Strategy: Product Offering
Laundry
With only one competitor to offer a substitute product, Suds can focus on competing with the Washboard Eco-Laundry on:
Price
Proportion of sales derived from self-service (Washboard’s is split 45% between self service and full service)
Location
Amenities: atmosphere, entertainment, in-house beverages and foods
Café & Bar
Multiple competitors in the Old Port. Instead of competing head-to-head, we emphasize our unique product offering & co-brand with other local coffee, beer & baked good producers. This does two things:
Delivers consistency with our locally produced goods and our commitment to sustainability
Delivers superior quality at comparable price

12. Strategy: Overall
Being a green laundromat and offering only locally produced foods & beverages, Suds maintains its stewardship of our city, state, and the planet. Suds competes not only to turn a profit, but to better the environment and to improve the local economy.
Goals:
Year 1 Establish a Clientele & Drive Retention Rates Higher
Year 2 & Beyond
Install Solar Panels, Wind Turbine – Offset Energy Consumption & Integrate Additional Electronics (Arcade Games, etc.)
Increase Stewardship & Green Offering (Sponsorships of Causes)
Double Publicity & Marketing Efforts & Create More In-House Events

13. Assumptions Portland population: 63,153
44% of the overall Portland population, or 27,787 individuals are between the ages of 18-44
15,801 non-family households in Portland
28,990 of the units are occupied
54.5% of the Portland housing units are occupied by non-family households - our target demographic
15,145 potential, overall Laundromat patrons
Target 20% of the potential patrons in Year 1, which is 15,145 x 20% = 3,029
78,749 unique visits from patrons annually
Payroll
Opening hours
7AM-11PM 16
hours/day
Shift 1
Shift 2
7AM-3PM
3PM-11PM
Hourly Pay
Daily Pay
regular staff 1 2 $ $
manager $ $
Total Daily $
Total Weekly
$ ,620.00
Total Yearly
$ ,240.00

14. Target Revenue Forecast Assumption 15144
people in portland are our targeted customer
Targeted Market Share
20%
Targeted Customer
3029
Assume customer visit Suds every two weeks with 1 load of laundry
Annual Growth Rate 7%
Customer staying in Suds
80%
Customer buying coffee
50%
Customer buying food
40%
Customer buying beer
Customer drops their laundry and leaves
Year 1
Year 2
Year 3
Revenue
Number of Visit
78749
84262
90160
Washing
$ ,998.24
$ ,228.11
$ ,384.08 $
/load
Drying
$ ,998.82
$ ,818.74
$ ,256.05 $
Laundry Service
$ ,248.97
$ ,966.40
$ ,224.05 $
/load(wash-dry-fold)
Café
$ ,749.26
$ ,261.71
$ ,160.03 $
/person
Food
$ ,599.29
$ ,891.24
$ ,553.63
Beer $
Total Revenue
$ ,843.56
$ ,132.61
$ ,801.89

15. Cost Analysis Food: sweet: 0.82 salty: 1.99 Coffee: $7.50/30lbs
Cost/Expense
Smartcard system
$ ,000.00
Construction cost
$ ,000.00
Equipment(Washer&Dryer)
$ ,000.00
* 30 washers & 30 dryers
Utilities(Café Cost)
$ ,000.00
Total Sunk Cost
$ ,000.00
* Borrow from Steel Head Capital, 7 years 6%
** Getting from 500 USM faculty, $110/each. Giving discount on returns
Year 1
Year 2
Year 3
Maintenance FC
$ ,800.00
* $150/month
Rent (3,500 sq ft)
$ ,000.00
* $30/sq. ft.
Payroll
$ ,240.00
Promotion and Marketing
$ ,000.00
* $500/month
Licenses/Permits
$ ,500.00
$ ,200.00
Insurance
$ ,000.00
Water Heating System VC
$ ,000.00
$ ,100.00
$ ,347.00
Food cost
$ ,405.67
$ ,884.07
$ ,535.95 $
/food
Coffee cost
$ ,874.93
$ ,426.17
$ ,016.00 $
/coffee
Alcohol Cost
$ ,649.68
$ ,075.15
$ ,670.41 $
/beer
Interest Expense
$ ,100.00
$ ,942.86
$ ,785.71
**Simple interest
Principal repayment
$ ,285.71
Miscellaneous cost
$ ,000.00
$ ,140.00
$ ,289.80
Total Annual Cost
$ ,855.99
$ ,093.96
$ ,170.60
Food: sweet: 0.82 salty: 1.99
Coffee: $7.50/30lbs

16. Target Profit Year 1 Year 2 Year 3 Total Revenue $ 689,843.56
$ ,843.56
$ ,132.61
$ ,801.89
Total Annual Cost
$ ,855.99
$ ,093.96
$ ,170.60
Net Annual Profit
$ ,987.57
$ ,038.65
$ ,631.29

17. Funding Investment Company Angel Investor (Shareholder)
Steel Head Capital (7 Years 6%)
$835,000
Angel Investor (Shareholder)
Owner of Skillful Vending, Ross Furman
Pool tables, Darts
$65,000