Preparing Your Online Job Application Workshop

Preparing Your Online Job Application Workshop
- Online Applications and Open-ended Questions - Date Time Venue 31 Jan., 07 (Wed) 3:30 – 5:00 pm (Session 1) T6, 1/F, MWC 2 Feb., 07 (Fri) 5:30 – 7:00 pm (Session 2) T2, G/F, MWC Facilitator: Ms. Lora Wong, Student Advisor (Careers) This PowerPoint will be put in our website :

Preparing Your Online Job Application
Objectives To help you win a chance of interview To make your unique skills and talents stand out – in Cyberspace To know the hidden questions of the Open-Ended Questions To organise and structure your answers

Outline of the Workshop
I. On Line Application Companies Using Online Systems Your Worries The Scene Behind Online Applications Tips for Online Applications II. Open-Ended Questions General Guidelines on structure Examples of Competencies Samples with Guides

Caution !! Don’t copy directly from the samples !
If you look for model answers and follow them too closely, they become your poison. Recruiters will take out very good, BUT very similar answers (in meaning, choice of words, structure and style). Write in your own style and words.

I. Online Job Application

Companies Using Online Applications
2006 (Spring Semester, Held Recruitment Talks from Feb - Jun) Companies Online Form Cover Letter CV Kerry Logistics (Hong Kong) Ltd  Li & Fung (Trading) Ltd  Ma Belle Jewellery Company Ltd MTR Corporation Ltd Parsons Brinckerhoff (Asia) Ltd PCCW Ltd Walt Disney Company The - Hong Kong Disneyland

Companies Using Online Applications
2006 (Spring Semester, Held Recruitment Talks from Feb - Jun) Companies Online Form Cover Letter CV ABN AMRO Bank   Barclays Capital Asia Limited Deloitte Touche Tohmatsu * Ernst & Young Goldman Sachs Hang Seng Bank Ltd HKSAR Government – AO  / paper * upload file / input plain text

Companies Using Online Applications…
2006 (Spring Semester, Held Recruitment Talks from Feb - Jun) Companies Online Form Cover Letter CV KPMG   McKinsey & Co Inc Hong Kong Morgan Stanley * PricewaterhouseCoopers Procter & Gamble Hong Kong Ltd Sun Hung Kai Properties Ltd UBS * upload file / input plain text

Your Worries Your online application = one of a million NOT one in a million. Your particular skills and talents get lost in cyberspace with no human touch.

The Scene Behind Online Application
Understand Online Application from Employers’ Perspective First screening (can also ‘screen’ out those who are not interested in the job and who are impatient in filling out the form) Collection of all relevant data Matching by computer filtering function Screening at anytime (even before deadline) Closing of Application on specified date

The Scene Behind Online Application…
Your Aims Get through this 1st stage of application Submit all information required accurately and punctually Impress the employer with your relevant skills and qualifications No typo error and grammatical error Make a copy BEFORE submission !

The Scene Behind Online Application…
Recruitment Process You Academic Background Personality Skills Knowledge Interest Career Aspiration Company Culture Profile Job Nature Job requirements Selection Criteria (Competency Model) Matching Selection Process

Tips for Online Job Applications
1. Submit On Time Technical Issue-  Timing - Do not wait until the last 3 – 5 hours before deadline (e.g. 9:00 pm – 12:00 am for a 12:00 midnight closing time) especially large corporations. - High traffic will jam the system at peak hours. - Submit one – two days ahead. years back in HK when companies started using online system, traffic jam took place in some large scale recruitment.

Tips for Online Job Applications…
2. Tailor Your Content Tailor your information to the position DO NOT copy and paste from generic resume Make sure tailored changes are checked with care - Serious error example : posted an audit career objective statement into a banking job.

3. Use Key Words First sorting and screening could be done by key words (multiple words) search in some system and process. Some still conduct 1st screening manually. To increase your hit rate: - Analyse the requirements, duties and responsibilities of the job notice. - Use matching key words, buzz words and industry / trade words, use some of the words in the job notice when you state your experience, achievement and activities.

e.g. Investment Analysis in banking job Potential Key Words - Advanced Excel Application - Company / Market / Industry Research - Comparative Company Analysis - Financial Modelling, NPV, Cashflow, Networth, intrinsic value, IRR. - Interest Contracts - Securities /Shares Research / Analysis - SWAPS - Report Preparation - Risk Analysis - Derivatives

Marketing Trainee Potential Key Words - Market Survey - Product / Service promotion - Organize Focus Group Discussion and Focus Group Discussion Report - Public Relations Campaign - Fast Moving Consumer Goods Promotion - Data Mining - Printed Media Analysis - TV / Radio Advertisement - Feature Article Write Up - Customer Service

4. Include Numbers and Statistics Include numbers and statistics in your experience, achievement and activities e.g. - managed 2 cash registers and daily sales of US$2, at Florida Disney Park – souvenir shop in July – August, 2005. - Answer 50 customers enquiries daily. - Helped HKU Drama Club raised HK$20,000 in summer by (your action plan).

5. Follow Instructions Pay attention and follow the instructions carefully Complete all fields If company offers optional assessment test online, take it (advice from US employers)

6. Allow Yourself Time to Complete Spare sufficient time for completion Some forms could take up to two hours to complete Find somewhere quiet to fill it out Note whether the online system allows you to draft, save, amend and submit until you are satisfied with your answer – e.g. Standard Chartered Bank Some systems DO NOT allow you to save for amendment. Avoid the mistake : Your first draft is your final draft!

7. Attach Your CV Some require attachment of CV or paste it into application Make sure your CV holds on and maintain in a simple format for these electronic conversion / attachments. Fancy design, italics, bolds may be changed in the process. Make trial sending test (blind test conversion to see the change / no change), if you can Keep resume format simple is always “SAFE”.

8. Create Your Skill Inventory Section Create a skills inventory section (if the application doesn’t require it Advice from some US employers) Put this skills inventory in the comments section e.g. - IT skill - Financial / Accounting - Planning / Organization - Other languages - Music etc.

9. Proof-read Your Application Check all fields are filled up properly Check for typo or grammatical mistake Check the accuracy of your personal details (esp. your name and contact details) Make sure you have attached the correct documents Make a copy of your application form

10. Follow Up If you do not get an electronic confirmation, follow-up your electronic application with a personal to the recruiter (try to identify the name and , if not, send to the recruitment manager stating briefly your name, university, degree, contact and date of submission.)

10. Follow Up (cont.) If job posting or notice does not say “No phone calls” make a follow up phone call, e.g. 1 to 2 week afterwards just to leave message (as above). You may get a “standard answer” or the recruiting manager could make a note and ensure your information is in the system. Recruitment Managers are busy during peak season. You may reach them at 7:00 – 8:00 p.m. or even later.

II. Open-Ended Questions

Subjects of Open-Ended Questions
Career Orientation Career Objective Reasons of Application Abilities Competencies Computer Skills Problem Solving Team Skills Experiences Working Experience Responsibilities Achievements Extra-Curricular Activities Awards/Scholarship General: Leadership Experience Your Greatest Success

How to structure your answers? - General Guidelines
Structure your answers along this line : 1) What did you do? (Time, Place, Event, Your Position) 2) How did you do it? (Plan, Coordinate, Execute, Manage) 3) Why did you choose that approach? (Merit and Concern) 4) What results did you achieve? (Numbers and Experience) 5) What benefits for the job that you are applying? Be specific, direct, and concise. Provide concrete examples. Draw the relevancy of your experience to the job

How to structure your answers? - Guidelines from HSBC
1. Outside your university course, describe an occasion where you had to initiate a change which affected other people. Describe the situation and how were people affected by the change? (50 words or less) The actions you took, the difficulties faced and how did you overcome these? (100 words or less) What was the result? How did you evaluate the success of your actions? (100 words or less)

How to structure your answers? - Guidelines from HSBC…
2. Give a recent example when you have taken the initiative to learn a new skill or acquired additional knowledge outside the scope of your academic course. Describe why you took the initiative to learn a new skill or acquire additional knowledge (100 words or less) What actions/activities did you undertake? Describe any difficulties faced (100 words or less) What was the result? (50 words or less)

How to structure your answers? - Guidelines from HSBC…
3. Give an example where you have had to inspire people to take action they would not have otherwise done. What was the situation? (50 words or less) How did you go about convincing people? What obstacles did you encounter and how did you overcome them? (100 words or less) What was the outcome? What did you learn from this experience? (100 words or less)

To answer open-ended questions - Career Orientation
Reasons for applying for the position: At least 3 key ways in which your skills and experience will match the requirements of the programme (any preparation you have done for this career?) How this programme will fulfill your career aspirations

To answer open-ended questions - Career Orientation…
Fundamental Career Aspiration To develop a successful and rewarding professional career in ______________ Aspiration derived from interest to meet and solve challenges posed by complex business issue Will find it very satisfying and rewarding to solve the crux, create win-win solutions for client’s business results

Fundamental Career Aspiration (Cont’d) Preparation Accounting studies / business studies / for professional build up Liberal arts, science studies to train up analytical mind and broad thinking Took part in business related activities and read regularly relevant professional journals – HKICPA, ACCA, CA, CPA . . .

Fundamental Career Aspiration (Cont’d) Preparation (cont’d) Read widely and regularly on business and finance media : HK Economic Journal, ASWJ, WJ, Business Week, Economic, FT, Institutional Investors, Benchmarks, HSBC / HS Bank Quarterly Economic Report, Economic Reports of major central banks: Federal Reserve, Bank of England, European Central Bank, Central Bank of China, HKMA. Took part in business games and competitions Attended open seminars on investments to know the Macro economic trend.

To answer open-ended questions - Competencies 1
To answer open-ended questions Competencies 1. Management of Changes and Crisis Suitable Examples Crisis encountered (e.g. very short notice and urgent change on major event arrangement, sickness, accident, property / personal identity / credit card stolen and loss) while on trip (exchange tours etc) or internship (e.g. in US. Canada) Indicate clearly what was the crisis and the causes

To answer open-ended questions - Competencies 1
To answer open-ended questions Competencies 1. Management of Changes and Crisis… Advice on Format of Presentation Define or summarise your task / crisis at the very beginning to give the reader a concise and clear picture. Use the guideline above to structure the answer.

To answer open-ended questions - Competencies 2. Creativity
Describe a time when you have spotted an opportunity to develop something new which resulted in either a commercial benefit and / or a significant improvement. Explain your idea, what action you took and the benefits which resulted.

To answer open-ended questions - Competencies 2. Creativity…
Suitable Examples HSBC Young Business Entrepreneur Competition HSBC Young IT Entrepreneur competition Young Entrepreneurs Development Council (YDC) E-Challenges Award Other business plan competition Competitions arranged by the Big-4 (business risk analysis) Your own example of commercial working experience on web page / data base / system / process improvement, in summer work Chinese New Year Fair (年宵), new product concepts worked well?

To answer open-ended questions - Competencies 3. Self Development
Describe how you have demonstrated initiative in extending your personal learning and developing yourself, outside the educational environment. Describe the activities you have undertaken, why this demonstrated initiative, and what you have learnt. This question is looking for your own personal development initiatives outside the university / school system.

Suitable Examples Participation in Police Mentorship or Auxiliary Police Programme Leadership role in educational services and support to disadvantaged children (China, Thailand, Africa). Doctors/Engineers with no border (most recognised by US/European employers) Any significant and extended leadership role in international voluntary agencies (Red Cross etc.)

Suitable Examples (Cont’d) Extended time on trips in foreign country (e.g. one 2nd year student spent 6 months working and travelling (end 04/early 05) in Australia). This is another experience valued by US/European employers. Personal development studies (Arts student took self study finance/investment course in SPACE, member of Toast Master Club to improve public speaking skill). Foreign summer work, posting, exchange program

To answer open-ended questions - Working Experience
Actual Experience and Skills Acquired This refers to your position and key functions e.g. Worked as a 2005 Summer Sales and Marketing Intern for an European Personal Wealth Management and Consulting / Advisor Group.

Actual Experience and Skills Acquired Guidelines: Your achievements should be as specific as possible; see if you can quantify them. Example : I worked as a sales and marketing assistant. My job responsibilities entailed making cold calls to prospective customers, attending trade shows, following up sales enquiries and orders, etc.

Actual Experience and Skills Acquired Example : Main Responsibility (key achievement and hours work)- I made at least 20 phone calls per day; of these, I was able to secure on average 2 sales orders on 40 phone calls which exceeded my assigned sales targets. This was the result of my hard work and good company brand image. I worked for, in average, 9 hours per day ( 60 hours per week). Usually I started 45 minutes earlier to plan and organize my work.

To answer open-ended questions - Extra-Curricular Activities
Note : Recruiters look for leadership role include leadership function / experience description for key words search Example : Team Captain of HKU Swire Hall, Volley Ball / Basketball / Soccer Team 200? Chairman of HKU English Debate Team Dancing Club, Choice Teams, Chess, Bridge Club etc.

To answer open-ended questions - Extra-Curricular Activities…
Positions of responsibility including size and scope of organisation and level of involvement Objective of the organization Size of Ex Com. and members Scale of activities

To answer open-ended questions - Extra-Curricular Activities…
Key Achievements Quantify as much as possible Example: Number of participants Awards Amount of money raised Impact on Society / students Self learning and improvement

To answer open-ended questions - IT Skills…
Guidelines: Discuss what skills (IT) you are good at; how well you use them. Be as specific as possible. Example: IT skill – I am familiar with MS Office (Word, Excel, PowerPoint and Access). I am particularly strong at using Excel for doing quantitative analysis and have been using this software throughout my academic years. In my recent financial analysis school project, I created various formula to calculate a specific project’s IRR, hurdle rate, discounted cash flow, etc., to analyze project profitability.

Other Information Is there anything else you would like to add in support of your application? (Banking job especially investment banks) Good point to add if you have made your own investment (e.g. equities) and portfolio management. If yes, do highlight experience acquired and keen interest in investment activities – the process as well as the reward Assist professor in research? (invited to assist because of your good ability?) Any real entrepreneurial experience of running a business

Other Information . . . (Cont’d)
Guidelines: (if you want to add) - Give any additional information that you feel will help to match your experience, attainments, skills and abilities to this particular job position – continue on a separate sheet of paper if required - Support your answers with solid examples - How you turnaround a difficult situation - Your adaptation to a new environment (e.g. on exchange); in particular, how you learn fast, adapt well, made significant contributions, or achievements - Solve a problem and create a significant impact

Example Guides on Audit Firm Open-Ended Questions

Example Guides on Audit Firm Open-Ended Questions - Ernst & Young
Career Objective Please describe your career objective and what you have done to date to achieve it. Fundamental Career Aspiration To develop a successful and rewarding professional career in (audit / tax / business assurance) Aspiration derived from interest to meet and solve challenges posed by complex business issue Will find it very satisfying and rewarding to solve the crux, create win-win solutions for client’s business results

Example Guides on Audit Firm Open-Ended Questions - Ernst & Young (Cont’d) Fundamental Career Aspiration (Cont’d) Preparation Accounting studies / business studies / for professional build up Liberal arts, science studies to train up analytical mind and broad thinking Took part in business related activities and read regularly relevant professional journals – HKICPA, ACCA, CA, CPA . . .

Example Guides on Audit Firm Open-Ended Questions - Ernst & Young (Cont’d) Fundamental Career Aspiration (Cont’d) Preparation (cont’d) Read widely and regularly on business and finance media : HK Economic Journal, ASWJ, WJ, Business Week, Economic, FT, Institutional Investors, Benchmarks, HSBC / HS Bank Quarterly Economic Report, Economic Reports of major central banks: Federal Reserve, Bank of England, European Central Bank, Central Bank of China, HKMA. Took part in business games and competitions Attended open seminars on investments to know the Macro economic trend.

Example Guides on Audit Firm Open-Ended Questions – PWC
1) Why are you applying for this position? This question is in fact asking for the same thing as the above question of Ernst and Young. It can be answered in a similar way.

Example Guides on Audit Firm Open-Ended Questions – PWC . . . (Cont’d)
2) Please explain how your personal qualities, skills, knowledge and working experience will help you to be successful in the position for which you are applying? Personal Qualities : Perseverance, concentration, listening skill, questioning skill, extrovert / introvert, sense of essentials, tenacity, courage, likeable, agreeable, tact, integrity, observant, self- organization etc. . . (Write your own statements make them relevant to a job requiring good stability, objective and systematic ability to organize facts and stay calm under pressure)

Skills and Knowledge IT Skills – including /Chinese input. Language Skill – good Putonghua. Knowledge – Accounting, China and international business trends, HK economic and political environment, Business plan preparation investment games simulation. Working Experience – summer accounting and non accounting work, front end customer service as sales (build up good communication skill).

Format structure your answer with each key short paragraph covering one area. Big 4 may or may not use keyword search. But human eyes and intelligent systems key word scanning are looking for the same keywords and phrases. Human eyes could be upset by “clumsy’ style – long sentences, too much indirect and passive voices).

Example Guides on Audit Firm Open-Ended Questions – KPMG
1) What factors have influenced your career choice? Basic interest in business and commence Account / Audit the central core function of all business activities Personal quality and interest A long professional career with steady growth, challenges and changes with environment provide opportunities for continuous growth and learning Interest in team and large organization with ample diversity and opportunities.

Example Guides on Audit Firm Open-Ended Questions – KPMG . . . (Cont’d)
2) Outline your career ambitions and objectives? Ultimately become a member of senior management at partner, senior partner level, Steady growth according to career progression ladder provided by the firm. State your learning and contribution at each stage. State how you make use of learning and self improvement / continuous education to prepare for advancement. At senior level – state your not for money contribution to society to fulfil social accountability mission.

Example Guides on Audit Firm Open-Ended Questions – KPMG . . . (Cont’d)
3) Describe your greatest success or a situation where you exceeded your own expectations? Experience and achievement on fast adaptation to new foreign environment during overseas exchange. Organize and lead an exchange or study group to other countries encountering unexpected changes and crisis. Good result out of a business plan, business game and other competitions (sports, cultural etc) with a not too optimistic start but being turned around with stunning success.

Banking Open-Ended Questions Example

HSBC International Management Trainee Programme (London 2004/05)
Reference Example : Investment and Commercial Banking Successful Answer HSBC International Management Trainee Programme (London 2004/05) Question 1 : 1) Describe a time when you have worked closely with a group of people to achieve an objective? 2) How did you interact with them? 3) What did you do to ensure the group achieved its objectives?

Successful Answer . . . (Cont’d)
Reference Example : Successful Answer (Cont’d) Example: The Event Being a member of the University Debating Team, our team had to prepare for an upcoming debate in last year Joint University Debating Competition. It was a testing period for all members whether debating or not, as we had again reached the semi-final rounds of the competition, and this debate was extremely critical. Our objectives were clear: to ______________________ and generally, to win the debate.

Reference Example : Successful Answer (Cont’d) Example: The Problem However, problems started to arise with a very tight time schedule coupled with a disappointing initial brainstorming session. Moreover, it seemed as if the team had started to lose its vigour and steam, as each member had many other personal duties to uphold.

Reference Example : Successful Answer (Cont’d) Example: The Action Solution Thus I convened for a _______________ with the senior debate. I suggested in having _______________ for upcoming speakers only (instead of every other day for all members) and in segregating the tasks to more manageable proportions. With approval from the seniors, I took the initiative to select and lead the research team, whilst the seniors assisted in ___________________ and other essential matters.

Reference Example : Successful Answer (Cont’d) Example: The Result The consequent response of the team improved considerably, and we were able to achieve our objectives and continue to the final round of the JUDC.

Reference Example : Successful Answer (Cont’d) Question 2 : Describe a recent time when have found yourself having to adapt to a completely new situation or environment. How did you feel about it? How did you respond? What specifically did you do?

Reference Example : Successful Answer (Cont’d) Example: The Event During the summer after secondary school graduation, I attended a Mandarin language course at ______ University, Shanghai. Not only was this my first taste of independent life in a university setting, but I was in another country, where everyone spoke another language. Even my roommate could speak only French. My initial feelings were: __________________?

Reference Example : Successful Answer (Cont’d) Example: The Adaptation Action However, I soon realised that I had come to experience just that feeling. I realised that I had come to adjust and take full advantage of my new surroundings. After I had taken classes for a week, I began to settle in quite easily. I created a routine which became the foundation for the duration of the course, but which also complimented in personal goals I had set for myself.

Reference Example : Successful Answer (Cont’d) Example: Extended Action Moreover, I socialised with other students, and my teachers, in finding out the locations of markets, ______________ and ____________. As my Mandarin was better than most of the students, I acted as a guide whenever we ventured out into beautiful downtown shanghai.

Reference Example : Successful Answer (Cont’d) Example: Benefit Furthermore, I enrolled in extra-curricular culture activities such as _______ and participated in ___________. All in all, I was able to improve on my Mandarin and make many new friends from all over the world. But most importantly, I realised that my international background, education and language ability had given me the cultural sensitivity, respect and skills necessary to adjust and adapt myself easily in any new environment.

Reference Example : Successful Answer (Cont’d) Question 3 : Career Objectives 1) Please explain why you believe a career as an international commercial banker is right for your, and what has influenced your choice? Example: Background : Macro Trend Everything is moving towards a general global trend. Moreover, the banking industry is evolving into providing a key area of services which have become ____________ for ____________ and ___________ alike, namely, financial services. These two factors coupled with my experiences have influenced my decision in pursuing this position.

Reference Example : Successful Answer (Cont’d) Example: My Strength My talent in languages proves my internationalism and capability to live in different countries. Having learnt French, Mandarin, Cantonese, English, ________, _________ and __________, I believe that languages are more than just another method of communication, but hold within, the secrets to truly understanding another culture.

Reference Example : Successful Answer (Cont’d) Example: Education My educational background and travels support that I have an enthusiasm for change, and that I believe it is just as important to have a local perspective as an international one.

Reference Example : Successful Answer (Cont’d) Example: My Interest and Determination Additional from _________ financial services, serving ____________clients, to human resources or corporate finance, I am determined ____________________ that provides the fundamentals for all businesses and individuals. Furthermore, my degree in accounting and finance, and my extra-curricular activities have taught me the importance of teamwork, cooperation, communication, social confidence and time management. These skills have further strengthened my resolve to pursue international banking.

Reference Example : Successful Answer (Cont’d) Example: Closing Justification Finally, I believe that a professional is someone who is paid to learn quickly. Thus as a professional, I know I am able to adapt quickly, understand the demands of the profession, and that I will be able to take advantage of the opportunities that may lie ahead of me.

ABN On-line Opened End Question
Core Competencies For the following competency questions, please describe specific examples of things that you have done and their outcome. Please try to use different examples for each question, using a maximum of 300 words for each.

ABN On-line Opened End Question … (Cont’d)
Describe a time when you made a significant contribution to achieving a team goal. Describe your role, what you did, the outcome and why your contribution was significant. Financial Analyst Internship : Group Project on Industry research of Biotechnological sector In the __________ part-time internship, I worked in a group project. The task was to carry out research of an industry of ___________ market and to locate potential high growth companies. My group chose the biotechnology sector as the target and carried out company researches and valuation of companies of the sector. There were several challenges facing us. Background When What Challenges

One of them was a lack of time for meetings due to the heavy workload of study. I assisted the team by coordinating meetings, finding free timeslots from schedules, building online discussion platform by opening a group account and newsgroup, preparing readings and summarizing findings for meetings to run efficiently and effectively. Afterwards, we could work at home without finding timeslots to meet up. Solution

The second challenge was that we lacked experience in business analysis. We failed to identify the direction of the research. We suggested picking up large companies and analyzing them, summarizing history and forecasting future trend or hot topics of the industry such as avian flu drugs, Tamiflu. The supervisor kept on disapproving our proposed directions. Afterwards, I was enlightened by the high concern of the new diabetic medical inhaler and realized that focus should be put on finding out what are growth factors. We came into consensus that drugs which deal with life-threatening diseases (AIDS, cancer, diabetes) provide long term momentum for companies to grow. The supervisor approved the direction. Problem 2 Solution 2

Finally, the presentation of the group project gained commendation from the supervisor, Mr. ________, Senior Vice President of Individual Investor Group of ______________. I always enjoy teamwork as it pools wisdom from different kinds of people; this helps arrive a better decision.

Caution Do not follow this closely, or the recruitment manager can sense that. If you want individual advice, book one-to-one consultation appointment at our 3/F enquiry counter.

Advice For individual advice on soft content please register at our enquiry counter 3/F Meng Wah Complex

Contact Us Tel. No. : 2859 2314 E-mail : careers@hku.hk
Location : 3/F, Meng Wah Complex

Preparing Your Online Job Application Workshop

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