1. The EAI Market: Positioning TIBCO - Fred Meyer
This presentation positions TIBCO’in the EAI market.
The presentation follows this flow:
-Define EAI (Application Integration)
-Distinguish EAI from Application Development
-Segment the overall market
-Define what ‘true’ EAI means (the TIBCO vision)
-Hammer home the EAI solution requirements
-from the business perspective
-from the IT perspective
-from a technology/product perspective
-from the company perspective
-Why TIBCO
-How TIBCO delivers

2. Note
Information Bus® and TIB® are registered trademarks, and Subject Based Addressing™ is trademark of TIBCO Software Inc.
For more information please contact:
Fred Meyer
TIBCO Software Inc.
3165 Porter Drive
Palo Alto, CA 94304
Copyright ©1998 TIBCO Software Inc.
Parts or all of this presentation may be duplicated with appropriate reference to and acknowledgment of TIBCO Software Inc.

3. Enterprise Application Integration (EAI)
Integrates your business processes
Rapid corporate response
Leverage IT investment
Lower costs of doing business

4. EAI supercedes middleware
EAI and Middleware
Middleware
Plumbing for exchange of information in distributed computing environments
EAI supercedes middleware
Integrating end-end business processes in a global, distributed and diverse computing environment

5. Evolution of Middleware
YESTERDAY
TODAY
DEVELOPMENT ENABLERS
TRADITIONAL MIDDLEWARE
Application Servers
Supporting EJB, DCOM
Object Transaction Monitors (OTMs)
TP Monitors
Object Request
Brokers (ORBs)
Message Queues
Publish-Subscribe
INTEGRATION PRODUCTS
Data Transformation Hubs
(MessageBrokers)
Adapters/Connectors
Business flow coordinators
(BusinessWare/ProcessWare)

6. EAI vs. Application Development
Reasons for use
Primary users
Developing distributed applications
Provide transactional services
Storing and retrieving objects
Queuing services
Developers
Programmers
Application Development
Tools/Enablers
Value Proposition: Build large-scale, distributed applications
Integrating distributed applications
Integrating legacy systems
Integrating databases/data warehouses
Integrating with transactional services, development environments
Application Integration (EAI)
Products
Business Analysts
Systems Analysts
Value Proposition: Integrate business processes

7. EAI vs. Application Development
Products/Technologies
Application
Development
Tools/Enablers
OTMs
TP Monitors
Transaction Servers
ORBs
App servers
EJB
DCOM
Enterprise
Application
Integration
Messaging
Data transformation hubs
Business flow coordination
Adapters

8. Market Segmentation Application Development Tools/Enablers Enterprise
Companies
Products
Application
Development
Tools/Enablers
BEA
Iona
Microsoft
IBM
Tuxedo, M3, Weblogic
Orbix
MTS, MSMQ
CICS, MQ, Websphere
MQ Workflow
TIBCO
NEON
Crossworlds
Active Software
Vitria
STC
TIB/ActiveEnterprise
MQ Integrator
Integration Server
Active Integration System
BusinessWare
DataGate
Enterprise
Application
Integration

9. True EAI
True integration requires integrating across the entire supply chain, aggregrating internal and external content sources, and delivering information at your fingertips
Bridging external applications/systems
Adapters/Connectors
Information pipes and delivery
Messaging
Data transformation and routing
MessageBrokers
Business flow coordination
“ProcessWare”
Application management/monitoring
Alert-driven monitoring
Desktop information ‘push’
Event notification
Business content aggregration
Enterprise Portals

10. The Tower of Middleware
App. Integration
TIBCO
Products &
Partners
Crossroads, Constellar
Challenges
Integration
Scalability
Event-Driven
Ability to Change/ Flexibility
Open
Cost of Ownership
Ease of Implementation
TP Monitor
Hitachi, BEA
App. Management
CA, Tivoli
PUSH
Backweb, Marimba
Message Broker
Neon, Mercator
ORB
Visigenic, Iona
TIBCO has invested $250M over 12 years, and installed $2B worth of Integrated Middleware
Messaging
IBM, Vitria, Talarian
Reliable Multicast
Lucent, GlobalCast

11. The Event-Driven Enterprise
Recognition of the Value of “Business Events”
Ability to Harness and Profit from Change
Driven by Outside Forces
Proactive Communication Path
Robust Management of Business Process
Straight-Through Processing
Low “Corporate Reaction Times”
High Degree of Flexibility
Predictive, Dynamic Culture

12. TIB/ActiveEnterprise Model

13. TIB/ActiveEnterprise Products

14. EAI Solution Requirements
VP,
Business Unit
Business Requirements
Rapid corporate response
Increase value of packaged applications
Manage by exceptions
Allow for rapid change of business model
Leverage existing IT infrastructure

15. EAI Solution Requirements
Chief
Information
Officer
IT Requirements
How fast can you do it?
Can it really be made to work?
Can I achieve tangible business value quickly?
Can it be easily deployed without an army of developers?
Will it adapt and scale to fit my long-term needs?

16. EAI Solution Requirements
Project Manager
Technical Requirements
Scalable and manageable architecture
Easy to use, off-the-shelf components
Support best-of-breed solution
Support incremental implementation
Global technical support and consulting

17. Why TIBCO? Mission-critical, scalable business processes ‘at work’
% reliability running largest semiconductor fab
12 years continuously operating trading floor
1.2 billion shares traded, 25 billion hits
The best technology company in EAI
Red Herring, 1997
True EAI solution
Adapters to enterprise portals
Rapid implementation
Tangible business benefits
Global consulting and 7x24 support

18. How TIBCO delivers? TIBCO Business Solutions TIB/ActiveEnterprise
Real time reporting
Proactive customer care
Supply chain integration
Portals
TIB/ActiveEnterprise
The complete EAI product suite
TIBCO Professional Services
Partners
Consulting, Application and Platform Partners
Support

19. Summary EAI integrates your business processes True EAI delivers
Integration across the entire supply chain
Aggregrated view of internal and external content sources
Information at your fingertips
TIBCO delivers on true EAI
Rapid implementation
Mission-critical integrated business processes at work
Global 7x24 support