1. HP Competitive Review DownPour, VirtualSystem, and CloudSystem

2. Competitive Review Transform Application Delivery What is VSPEX
What does HP offer?
NetApp Downpour
Component Architecture Comparison
HP CloudSystem and VirtualSystem
Management & Integration
Efficiency
Disaster Recovery & Backup
Automation/Orchestration Options
Support
How to win with EMC VSPEX

3. Transform Application Delivery with EMC VSPEX

4. What is EMC VSPEX?
VSPEX enables partners to focus on application delivery and management
Validated integrated infrastructure solutions
Partners and customers no longer need to test and validate infrastructure
Flexible architecture supports customer preferences for compute and network technology
Co-branded VSPEX cabinets maximize brand awareness for partners in the data center
Dedicated VSPEX Labs and vLabs accessible to partners to accelerate solution delivery
Built on trusted EMC technology

5. VSPEX Partner Experience1 2 3 4 5
VSPEX Lab
For Testing,
Validation & Demo’s
Leverage
EMC Branding
& Marketing
Campaigns
Flexible
Procurement
With EMC
Financing
Proven
Reference
Architectures
Enablement
Via GTM
Collateral

6. VSPEX Labs Partner Accessible Leverage Our Significant Investment
Validate Your Custom VSPEX Infrastructures
vLab For Customer Demos
You can leverage the simple to use VSPEX Labs and leverage the significant investment EMC has made as well as gain access to EMC expertise to validate new architectures. We’ve made the investment in the labs so that you don’t have to.

7. Components and Comparison
HP Downpour
Components and Comparison

8. What is Downpour?
Downpour
A NetApp technology enablement program to enable our customers’ and partners’ cloud platform initiatives that use NetApp & HP technology
Downpour is a part of the NetApp Solution Builder (NSB) Program
NSB provides pretested integrated architecture solutions for the NetApp user community. NSB’s are developed on modular solution building blocks
Designed to provide customers and partners the highest level of confidence in deploying NetApp solutions because of the end to end architectural integration, testing, and ongoing currency
Downpour is focused on using “best of breed” market leading technologies that NetApp customers demand
A NetApp engineered solution program to enable our customers’ and partners’ cloud platform initiatives that use NetApp & HP technology
While HP servers are key, Downpour will includes software, and networking technologies from HP
Brocade and Cisco are network options
The Downpour Program’s first focus is Microsoft centric but won’t stop there
Future Deliverables - VMware, Oracle, SAP 8

9. Available HP Downpour Solutions
Microsoft
OnCommand
NTS
Automation
Application
Server Mgmt
Hypervisor
Server
Network
Storage
Storage Mgmt 9

10. HP Downpour Microsoft - Private Cloud Built on HP BladeSystems with Cisco Networking
Detail Stack View 10

11. Microsoft Private Cloud Configurations
Number of VMs
Servers
Network
Storage
Small
Medium
Large
2 HP DL380 Rackmounts
4x1GE Networking
FAS
100 22
4 HP DL380 Rackmounts
4x10GE Networking
FAS w/1 SAS Shelf
220 44 12
Large Perf
HP C7000 with 8 BL460c Blades
4x10GE Networking 4x8G FibreChannel
FAS 3240 w/4 SAS Shelves
480
160 43 11

12. EMC VSPEX vs. HP Downpour
Server Architecture
Any x86-based Servers
HP DL380s or
C7000 w/BL460c blades
IP/SAN Technology Vendors
Any Network
Cisco 3750/Nexus
Brocade HP
Hypervisor
VMware vSphere, Microsoft Hyper-V
VMware vSphere, Microsoft Hyper-V, Physical (SAP & Oracle Solutions)
SSD/Caching Technologies
FAST Cache
Supports Read AND Write I/O
Flash Cache - Supports Read I/O Only
Flash Pools- New feature leverages SSDs
to absorb write I/O. Does not auto-tier.
Position FAST Cache+ FAST VP when competing
VST-Virtual Storage Tiering (only supports Read
I/O using Flash Cache)
Automated Storage Tiering
FAST VP
None
Storage Management
Unisphere provides a single
interface to manage storage
CLI, OnCommand and System Manager required to provide full functionality
Solution Management/Automation
EMC is currently evaluating a wide range of ISV’s
Cloupia
Leverage EMC Proven Solutions for Cloud Opportunities
Microsoft System Center Orchestrator
Gale Technologies
Tivoli
BMC CA
HP Operations Ochestrator
Integration
VSI Plug-in
No-Cost ESI Plug-in supporting
application-level provisioning
(Exchange and SharePoint)
VSC
Additional Server-side SW required to application-level
provisioning
Partner Marketing/Branding Support
Co-Branded Rack
Partner-Branded Solutions
Design Guides & RA’s
Validated Designs
Backup/Data Protection
EMC Avamar and Data
Domain technology
NetApp SnapDrive for Window, Snap Manager for Hyper-V. Snap and Replicate strategy has multiple mgmt. points and could leave backup susceptible to primary storage failure

13. HP Downpour: NetApp Flash Cache vs. EMC FAST Cache
Technology
256GB / 512GB / 1TB PCIe modules
Add in pairs – one for each controller
Warm-up required on FAS startup, failover
Supports Read I/O only! Does not improve Write I/O performance
NetApp claims it enhances writes by freeing system memory
Impacts other system functions – SnapMirror, SnapVault, sequential read apps, others
Deduplication changes disk layout, affects sequential read performance
Automatically puts active data in cache
All filer data subject to caching
Dedupe aware
Data stored on SSDs not promoted to Flash Cache
Supports Write I/O and Read I/O
FAST Cache’s ability to absorb write I/O is a huge differentiator in VDI environments
Boot 1,000 virtual desktops in a less little as 8 minutes
Scales Up to 2TB additional read/write cache with SSDs
Minimum of only 2 SSD’s required to support FAST Cache
No warm-up required if SP fails

14. Other NetApp Flash Technology
NetApp has recently introduced Flash Pools
What it is
Leverages SSDs to improve write performance
Filer failover does not impact performance
May require as few as 4 SSDs
Limitations
Requires separate dedicated tray of SSD’s
Does not offer Auto-Storage Tiering
What to focus on
Tell the EMC Flash 1st story
FAST + FAST Cache offers comprehensive approach to ensuring application performance storage optimization

15. NetApp Management Basics
Title
Month Year
NetApp Management Basics
System Manager 2.0
Replaces System Manager 1.0
FilerView goes away
Provides trending and historical reporting
Web based
No charge
Element Manager
Must use for low-level C-Mode cluster management
3 New CLIs in C-Mode
Completely new Syntax
Old CLI scripts won’t work in C-Mode
Customers unable to leverage institutional knowledge
NetApp has made changes to their management systems for ONTAP 8.1.
One of the biggest changes is the retirement of the FilerView GUI. Replacing it is a new browser-based version of System Manager, System Manager 2.0. (System Manager 1.0 was a native Windows application). System Manager 2.0 can manage most day to day operations of ONTAP 8.1 in either 7-Mode or C-Mode.
The same cannot be said for the C-Mode CLIs. There are now THREE different command line interfaces, and they have virtually nothing in common with the 7-Mode CLI. These new interfaces use a hierarchical structure, similar to what you’d find on a network router, and have a radically different syntax compared to any previous NetApp CLI.
Customers making the switch to C-Mode cannot rely on previous experience; instead they must learn a completely new “language” to be productive. 15

16. NetApp FlexPod Support
Cooperative Support Model
NetApp Unified Support is available for SupportEdge Premium Customers
Vendor that is contacted on first call is engaged through resolution

17. HP VirtualSystem and CloudSystem
Components and Comparison

18. What is HP VirtualSystem?
HP VirtualSystem combines servers, storage, networking, and security together
VirtualSystem includes Server, Storage and Network in a converged infrastrtucture solution

19. HP VirtualSystem Solutions
Supports up to 75 VM’s
Supports up to 2500 VM’s
Supports up to 6000 VM’s
VS1 –VS3 configurations range from 2-64 servers
Reference Architectures include
VS MC1 Supports Intergrity Superdome 2 HW for application solutions (non-virtualized)

20. What is HP CloudSystem?
HP CloudSystem combines servers, storage, networking, and security together (Similar to VirtualSystem with IaaS/Cloud focus)
CloudSystem includes three offerings:
HP CloudSystem Matrix
HP CloudSystem Enterprise
HP CloudSystem Service Provider

21. HP CloudSystem Solutions
CloudSystem Matrix
Entry cloud solution for customers who want to set up their own private cloud
Comprised of three-layer structure includes supply, delivery, and demand layers
Supply layer: The infrastructure services based around HP BladeSystem technology with the Matrix Operating Environment (Matrix OE).
Delivery and demand layers: Service delivery and mechanism for service consumption
Customers can use HP CloudStart, a service offering that allows them to be delivering private cloud services within 30 days based on a CloudSystem Matrix implementation
CloudSystem Enterprise
Similar to CloudSystem Matrix, CloudSystem Enterprise employs the three-layer architecture, with supply, delivery, and demand layers
Dependent upon HP technology for automation and service delivery
Cloud Service Automation
HP Cloud Maps
HP Universal Configuration Management Database
(UCMDB)
HP Database and Middleware Automation (DMA)
Delivery layer and demand layer leverage Cloud Service Automation software supporting application delivery and portal services
CloudSystem Service Provider
Employs the three-layer architecture, with supply, delivery, and demand layers similar to other CloudSystem offerings
Uses HP AP4SaaS to support applications delivery (SaaS and hosted services)
Service Provider offering includes
An administrative portal to be used by SP for offering definition
Self-service portal with tools for monitoring capacity and power usage, and provision
Position VCE Vblock solutions for Service Provider Opportunities

22. HP 3PAR Logical Architecture

23. HP 3PAR What they claim and position The reality… and how to counter
Adaptive Optimization delivers tiering capabilities
Adaptive Optimization is ineffective and complex to implement/support
Capacity/power/cooling savings via thin provisioning
Thin Provisioning is designed to optimize capacity not
performance
Few spindles with initial configuration will lead to
performance issues
16KB-sized Chuncklet creates additional metadata
Scalable multi-node reliability & performance
Cache in two-node configuration is non-persistant,
needs 4 nodes to maintain cache coherency in event of
node failure
Replication easy to understand
Limited to simple small-scale topology
Replication steals cycles from I/O
Only one pair does replication work
Designed for multi-tenancy
Does not provide QoS for storage resources. HP 3Par Virtual Domains do not isolate tenant application performance

24. HP Auto-tiering Capabilities-
Tiering not integral to 3PAR design – expensive & ineffective
Adaptive Optimization not especially adaptive or optimizing
AO with 1000 volumes increased response time to 6.5 seconds
3 hour update interval & 128MB extents
Dependence on external server for stats and optimization process
AO will most likely not be included in F-Class configuration due to internal bandwidth constraints
Four drive magazine architecture rigid and expensive
Must add by 1 mag/shelf (4 min) of same type/capacity even if SSD
Narrow path between imbalance and over provisioning
3PAR software priced per drive not frame
AO Metadata requires database (Oracle) on external server
Creates single point of failure
Position FAST VP capabilities
FAST VP offers 1GB granularity to optimize performance while minimizing metadata impact
Be sure to use FAST Suite. FAST Cache quickly optimizes extended cache placement to a granularity of 64KB. The rest of FAST Suite optimizes the use of near-line storage with a granularity of 1GB to minimize auto-tiering’s metadata impact.
It’s also important to point out that 3PAR drives are located in magazines each containing 4 drives. These magazines must be added 4 (16 drives) per node pair and must contain the same type and size of drives. This can get very expensive in the case of Flash especially as software licensing is even more expensive. Also when a drive fails, the entire magazine must be evacuated of data before it can be changed out. This is very inconvenient on a utilized production system.
Auto-tiering is our advantage especially when it involves Flash. Not only do we get more out of the flash drives used, but because 3PAR software is priced by the number and type of drive used, flash drastically increases their software price.

25. EMC VSPEX vs. HP VirtualSystem / CloudSystem
HP CloudSystem Matrix
Server and Storage Architecture
Any x86-based Servers
HP ProLiant, HP Integrity servers,and 3rd-Party Servers
HP 3PAR Storage System or HP EVA/ XP disk array
IP/SAN Technology Vendors
Any Network
HP Network
Hypervisor
VMware vSphere, Microsoft Hyper-V
VMware, Microsoft Hyper-V, and Integrity VMs
SSD/Caching Technologies
FAST Cache
Supports Read AND Write I/O
Support for SSD with HP 3Par F200/F400 Storage array
Requires minimum of 2 shelves with a magazine of 4disks each; 8 SSD drive minimum requirement
Automated Storage Tiering
FAST VP
Not Available- Tiering not integral to 3PAR design – expensive & ineffective. Requires external server to host metadata in (Oracle) database
Storage Management
Unisphere provides a single
interface to manage storage
Storage Provisioning Manager (SPM)
Solution Management/Automation
EMC is currently evaluating a wide range of ISV’s
Cloupia
Leverage EMC Proven Solutions for Cloud Opportunities
HP Cloud Maps (Service Definitions)
HP Network Management
HP Operations Orchestrator
Integration
VSI Plug-in
No-Cost ESI Plug-in supporting
application-level provisioning
(Exchange and SharePoint)
VAAI Support
Partner Marketing/Branding Support
Co-Branded Rack
Partner-Branded Solutions
Design Guides & RA’s
Bill of Materials and Technical Whitepapers
Backup/Data Protection
EMC Avamar and Data
Domain technology
Not Included

26. Positioning VSPEX against HP offerings

27. EMC Unified Management
Common experience for file and block
Advanced and performance optimized user interface capabilities
VMware integration
Built-in access to support community
Note to Presenter: View in Slide Show mode for animation.
Unisphere is a new approach to storage management. It’s ease-to-use and sleek interface provides a simple integrated management experience for CLARiiON and Celerra systems. It is extensible and supports other midtier products such as EMC RecoverPoint/SE and will support more in future releases.
Log on to Unisphere once and it will discover all the CLARiiONs and Celerras in the environment.
Unisphere offers built-in contextual access to the support ecosystem and is your single portal for all the support and service needs. To leverage all these benefits, you don’t need to make any radical changes to your existing infrastructure. Unisphere can be seamlessly added to your current environment.
Next, let’s take a closer look at each of these capabilities.

28. EMC Storage Integrator (ESI) Application-level Provisioning
Storage Provisioning for Windows Servers
Application aware Storage Provisioning
SharePoint Support
Windows MMC based
Agent-less architecture
Scriptable via PowerShell
Hyper-V Support
ESI is a tool targeted at the Windows and MS Applications administrators. It is an MMC based management tool. ESI provides the ability to provision storage for Windows (block and file), Hyper-V and SharePoint environments with support for other applications in future releases. It supports EMC VMAX, VMAXe, VNX, VNXe and CX4 platforms.
Most importantly, ESI has an agentless architecture.
ESI for Windows provides storage viewing and provisioning capabilities. As part of the viewing capability, it displays Windows to Storage resource mapping. In addition, as part of Storage provisioning, ESI simplifies the steps of creating a LUN, preparing the LUN through the steps of partitioning, and formatting and creation of a Drive Letter. ESI also includes a wizard for creating a File Share and to mount the share to a Windows environment.
In V1.3, ESI adds support for Hyper-V and Powershell commandlets and adds new enhancements for existing SharePoint support.
Microsoft Exchange and SQL support will be supported in the future, as will support for VMware.
Easy to use MMC Snap-ins for the Server/Application Admin

29. SharePoint Provisioning
Users can choose between two scenarios: Create database and web application or create a database alone.
Users can select any SQL server that is part of the farm and any instance in that server.
Creating a web application is only allowed for local farm.
Open and browse local or remote SharePoint farm.
Provision SharePoint Web Application:
Create disks
Create content database
Create Web Application and attach the content database.
Create content database but not Web Application
Web Application can be created later using SharePoint admin and the database created in ESI
Enable FILESTREAM RBS provider
For database-only scenario
For database and Web Application scenario
EMC Storage Integrator for SharePoint provides storage viewing and provisioning capabilities. As part of the viewing capability, ESI discovers a SharePoint Farm, site and content databases. SharePoint Server 2010 is an application that is built on the SQL Server database engine to store its content. Most content and settings in SharePoint Server 2010 are stored in relational databases. ESI will map these resources to the underlying storage resources. Furthermore, the Storage provisioning capability will unmask the LUN for the SharePoint server, rescan the SCSI bus of the server, prepare (partition/Format/Drive letter) the LUN and provision the SharePoint site.
With V1.3, ESI supports SharePoint File Stream Remote Blob Store configuration (RBS). RBS is a Microsoft SQL Server library API set that is incorporated as an add-on feature pack for Microsoft SQL Server 2008 R2, SQL Server 2008 or Microsoft SQL Server R2 Express. The RBS feature enables the SharePoint Foundation 2010, to store BLOBs in a location outside the content databases. Storing the BLOBs externally can reduce how much SQL Server database storage space is required. The metadata for each BLOB is stored in the SQL Server database and the BLOB is stored in the RBS store. The SQL FILESTREAM provider enables storage of and efficient access to BLOB data by using a combination of SQL Server 2008 Express and the NTFS file system. ESI v1.3 will provision the BLOB store.

30. Management & Integration Summary
EMC Unisphere is a single tool for storage management
Strategic Focus Usability Comparison (when competing against Downpour)
Demo Unisphere Early!
Highlight how easy tiering is with FAST VP
Demo VSI and ESI plug-ins
Reinforce EMC’s deep integrations with VMware and Microsoft
Demo Unisphere and Replication Manager

31. Efficiency

32. VNX File Deduplication and Compression
Capacity Savings
Intelligent data selection
Typically avoids active data
Option to target active files
Compression support for VMs through the Celerra Plug-in for VMware
End-user file-level activation
Tunable options by file system
Size of files
Age of files
File extension
Directory filtering
Traditional file data
1 TB
Active
data
~100 GB
Inactive or aged data or
specifically targeted data
~900 GB
Active
data
~100 GB
Up to 500 GB savings
Dedupe and compressed data
~400 GB
Internal policy engine
Runs in the background
Throttles to avoid negative impact on client services
In addition to compression at the Block LUN level, EMC also offers file level deduplication and compression. When using VNX for File, it is recommended to use this File level feature due to the limited overhead and file level applicability of file level dedupe and compression.
In this case, all deduplication processing is done on the VNX X-Blade.
VNX for File performs all deduplication processing as a background, asynchronous operation that acts on file data after it has been written into the file system. It does not process active data or data as it is written into the file system. It avoids active data because active data is more likely to be accessed, modified, or deleted in a short time period. Inactive data, which represents the largest component of your datasets, roughly 80 percent, is targeted for the deduplication processes.
The system is designed to process only those files that are not being actively used by clients; thereby both maximizing the space savings and minimizing the impact on end users and applications. By default, the system selects files based on their size (minimum and maximum), and age (access and modification time). The Administrator can tune these selection criteria if desired and optionally add filters to exclude specific file types (by extension) and/or files in directories with specific names.
By running all the processing in the background and by avoiding processing active files, introducing a performance penalty on the data with which you are running your business is avoided. Deduplication activity is also throttled to avoid impact on processes serving client I/Os. When running on an X-Blade, deduplication will process one file system at a time and throttle its activity if the X-Blade CPU utilization exceeds 75 percent. This means that VNX File deduplication and compression will process the bulk of the data in a file system in the background without impacting the production workload by using otherwise idle CPU cycles.
Once candidate files have been identified for deduplication, two activities take place:
Compression: Compression is accomplished by using components similar to those used in VNX for block LUN compression
Deduplication: File-level deduplication or single instancing is accomplished by using components of the EMC Avamar duplicate file identification algorithms (file identification for single instance is accomplished using a hashing algorithm from Avamar)
Now let’s look at the capacity savings resulting from the deduplication process.
Looking at a 1 TB traditional file system…
(Note to Presenter: Click now in Slide Show mode for animation.) Based on the intelligent data selection, the deduplication engine avoids active data (the parameter for deciding what is active or inactive data is user settable) and processes all inactive or aged data. This represents approximately 80 percent of the data.
(Note to Presenter: Click now in Slide Show mode for animation.) Of the 800 GB, the savings resulting from the compression activity is 290 GB, and from the single instance 80 GB—leaving 430 GB of the original 800 GB.
(Note to Presenter: Click now in Slide Show mode for animation.) 430 GB plus the 200 GB of active data represents 63 percent of the original 1 TB capacity.
The savings from the deduplication activity represents approximately 37 percent capacity savings, not atypical for a general NAS environment.
Individual (active) files on VNX can be targeted for Compression and deduplication via the standard CIFS compression facility in Windows or via the EMC VSI Plug-in (for NFS connected data stores) for VMware.
Note to Presenter: For more information on Deduplication and compression, see the legacy Celerra deduplication presentation on PowerLink.
File-level deduplication-
enabled file system
~ 500 GB
Leverages EMC technologies
Compression engine
Deduplication engine
Up to 50%
savings

33. Disaster Recovery and Backup

34. VNX Local Protection Suite
Practice safe data protection and repurposing
SnapView and SnapSure
RecoverPoint/SE CDP
Production data copies for instant recovery on file and block storage
Streamline data protection and repurposing use cases
Development/QA testing
Reporting/decision support tools
Backup acceleration
DVR-like roll-back of production applications to any point-in-time
Granular recovery to the I/O level for VNX for Block storage
Self-service recovery with tighter RPO and flexibility
Streamline data repurposing
Local replication can significantly enhance your current business and technical operations by providing you with access points to production data; enabling parallel-processing activities like backups, as well as disk-based recovery after logical corruptions; and creating test environments for faster time to revenue for applications.
Every business strives to increase productivity and usage of its most important resource—information. This asset is key to finding the right customers, building the right products, and offering the best service. The greater the extent to which corporate information can be shared, re-used, and exploited, the greater competitive advantage a company can gain.
EMC offers local snapshots for Block (VNX SnapView) and File (VNX SnapSure) as well as a continuous Data Protection software option (RecoverPoint/SE), to provide the broadest set of native local replication capabilities in the market.
Note to Presenter: The suite includes Recoverpoint/SE software only. To use Recoverpoint with the VNX solution also requires Recoverpoint hardware appliances , which are ordered separately.

35. VNX Remote Protection Suite
Ensure your data is physically protected all the time
RecoverPoint/SE Continuous Remote Replication (CRR)
One solution to protect any host, any application
Unified block and file replication
Efficiently protect all your data
WAN deduplication for bandwidth reduction up to 90%
Customize RPOs from zero to hours for improved quality of service
Immediate DVR-like recovery
MirrorView
Synchronous or asynchronous one to many block replication solution
Replicator
Scheduled asynchronous file system level replication including one to many and cascading replication
The VNX Remote Protection pack provides a number of value added options for remote data protection, repurposing and Disaster Recovery.
RecoverPoint/SE CRR—is a comprehensive data protection solution that provides bi-directional synchronous and asynchronous replication. RecoverPoint/SE allows users to recover applications remotely to any significant point in time without impact to the production application or to ongoing replication.
MirrorView—Provides a cost effective replication solution for smaller FC or iSCSI host environments. It can be implemented in a synchronous mode or an asynchronous mode depending on RTO and replication distance requirements. Mirrorview supports consistency groups for multi LUN or federated applications. In addition MirrorView supports multi-site.
VNX Replicator—Is a file system level replication tool, built for ease of use and multi site replication. Replicator allows users to set up service levels for Recovery time objectives that will account for variations in the environment and adjust to ensure it meets the required business SLAs.

36. Disaster Recovery and Backup Summary
EMC VSPEX Provides Full Featured Enterprise Backup
NetApp Snapshots don’t sufficiently isolate from catastrophic cascading events Within The Operating System,
Snapshots don’t provide sufficient granularity of data management or data protection
NetApp SnapProtect provides a centralized catalog but does not make managing post process deduplication & compression any easier
BRS Solutions Are Easier To Manage
NetApp’s limited # Of snapshots & scheduling complexity w/ Fixed- segment post-process deduplication and compression make it difficult to:
Manage RTO/RPOs
Ensure all data Is deduplicated at the right time
BRS Technology Offers Enterprise Scale Inline Deduplicated Storage
NetApp Flexvols Are Limited To 100TB,
Each volume needs To support space for deduplicated data and all new uncompressed, undeduplicated Data
EMC delivers a shorter RTO, RPO and greater deduplication efficiency over post process deduplication and content aware deduplication
Data Domain offers NAS and OST interfaces in addition to VTL
SEPATON and FalconStor primarily VTL vendors
Data Domain and Avamar use less storage to deliver the same usable deduplication capacity
Post-processing dedupe requires more storage; PLUS
FalconStor VTL & SIR nodes are separate pools of storage
SEPATON forward referencing requires 2 complete backups be stored before delta differencing dedupe can even begin
EMC appliances deploy faster, are easier to maintain, upgrade and operate
SEPATON & FalconStor have multiple nodes with multiple RAID controllers, FC switches, SAN and IP ports to configure & operate
Full-service storage provider
Complete portfolio of backup solutions and primary storage
Worldwide service and support 36

37. Cloud Solutions and Secure Multi-tenancy

38. What is Secure Multi-Tenancy (SMT)
Shared resources by multiple customers
Secure Separation
Separate data path for customers
Service Assurance
Meet consistent and reliable service levels
Availability
Fault tolerant and redundant architecture
Management
Simplified provisioning, monitoring, and troubleshooting

39. EMC VSPEX Delivers Secure Multitenancy
Secure Separation
Flexible RAID, volume, and pool choices
Secure addressing for FC, iSCSI, TCPIP
Multiple name services, CIFS servers
Separate access methods: NFS, CIFS, iSCSI, FC
Service Assurance
Dedicated resources – X-Blades, SPs
QOS – Unisphere QOM
Availability
Reliability features deliver Five 9s availability
Local snaps, DD backup, RecoverPoint, Replication Manager to ensure data is protected
Management
Unisphere end-to-end management – simple, logical, elegant
Delegated management for tenants

40. Solutions, Automation and Orchestration

41. VSPEX Proven Infrastructure and Proven Applications
End-User Computing
Virtual Desktops
Exchange and SharePoint
Small-Medium Farms up to 10TB
End-User Computing
Virtual Desktops
Private Cloud
50 – 100 Virtual Machines
125 – 250 Virtual Machines
Private Cloud
Virtual Machines

42. EMC VSPEX Solution Management Automation and Orchestration
Several automation and orchestration solutions are being evaluated
Focus on Functionality, Configuration, and Ease of use
Cloupia Unified Infrastructure Controller
Offers end-to-end orchestration (VNXe support-August)
Leverage EMC Proven Solutions to support Cloud initiatives
Blueprints for deploying Infrastructure and IT-as-a-Service
Infrastructure/Compute-as-a-Service Solutions
Backup-as-a-Service
Desktop-as-a-Service
Support Multitenant and Multi-organizational deployments leveraging:
VMware vCloud Director/ vCenter Orchestrator
Cisco Intelligent Automation for Cloud

43. EMC VSPEX Support for Cloud
Cloupia VSPEX Orchestration
EMC Compute-as-a-Service Solution

44. Support

45. EMC VSPEX Cooperative Support Agreement
This example shows the
Process only if the customer calls EMC first *.
EMC has 650+ CSA partners.
Technology Alliances and
Escalation Agreements to
Resolve Software/Hardware
Customer issues.
Example shows the flow of a customer’s VSPEX issue through the CSA process.
Customer calls EMC – this may occur because EMC is the anchor product and is the name on the cabinet. It may be an EMC issue which if it is then it will get logged into EMC’s Global Technical Support system and a Service Request number will be assigned. EMC will only be responsible for EMC products.
If the EMC GTS person triages the issue then EMC can point the customer to the correct vendor , either with a warm transfer (staying online with the customer ) or by directing the customer to call the vendor identified as being at fault.
If the Customer calls the vendor after EMC then the customer may ask that EMC be conferenced in to assist in troubleshooting and helping communicate the issue. EMC has a CSA with over 650 members. Together EMC and the Vendor at fault work to isolate/fix the issue.
If the issue needs co-development the two parties will escalate it to the appropriate channels. Once resolved the customer will be informed and any related service request tickets will be closed.
* EMC is not the first vendor responsible – this is a sample only to illustrate the process

46. How To Win with EMC VSPEX
Elevate discussion to focus on application requirements
Focus on how VSPEX can transform application delivery
VSPEX delivers pre-validated architecture that accelerates time to service
Partners can now focus on helping customers meet application requirements/SLAs
Demo early
Demo Unisphere to highlight the simplicity of a single user interface for storage operations
Demo VSI and ESI plug-ins to highlight EMC’s integration with VMware and Microsoft
Leverage vLabs
Position the branding capabilities of VSPEX
Leverage Cloupia or EMC Proven Solutions to support customer automation/orchestration requirements