1. Presented by: Bryan Solvie
Killer cantaloupes
Presented by: Bryan Solvie

2. The Problem Listeria Outbreak Anxious Citizens
Stoppage of Cantaloupe Consumption
Total Demand of U.S. Cantaloupe Falls

3. The Problem (continued)
JENSEN FARMS
Listeria Outbreak
Minor (2%)
U.S. CANTALOUPE INDUSTRY
Drop in Demand
Large (98%)

4. Stakeholders
What/Who are stakeholders?
Winners
Losers
Unknowns

5. Wins Most Wins Who are the winners?
Montgomery Little & Soran (Law Firm) + William Marler (Lawyer)
New Companies (articles)

6. Who are the losers? Loses Most Loses Loses Least Jensen Farms
Producers of US Cantaloupe
The middlemen
Retailers of U.S. Cantaloupe
Victims of Listeria Outbreak (Charles Palmer)

7. Producers of other fruit/Overseas Cantaloupe Producers
Who are the unknowns?
(Win + Loss)
(Win)
Producers of other fruit/Overseas Cantaloupe Producers
Hospitals

8. Supply + Demand graph

9. Lower the price of cantaloupe
Alternative #1
Lower the price of cantaloupe
Pros:
Listeria Outbreak?
Demand Increase
Cons:
Effectiveness:
Costs:
Length of Time: ** *
***

10. PR work Pros Cons Alternative #2 Cheap. Credibility. Hard to convince.
Time.
Effectiveness:
Costs:
Length of Time: **
***

11. Pros Cons Wait it out Costs = 0 Time. Alternative #3: Effectiveness:
Length of Time: *
***

12. Sell/Focus on other products
Alternative #4
Sell/Focus on other products
Pros
Profit.
Cons
Ridding of an asset
Time.
Effectiveness:
Costs:
Length of Time: **

13. cost-benefit analysis
PR Work
Lower The Prices
Wait
Sell Other Products
Alternative
Total
Lower The Price
****** (6)
PR Work
******* (7)
Wait It Out
***** (5)
Sell Other Products