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Presented by: Bryan Solvie
Killer cantaloupes Presented by: Bryan Solvie
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The Problem Listeria Outbreak Anxious Citizens
Stoppage of Cantaloupe Consumption Total Demand of U.S. Cantaloupe Falls
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The Problem (continued)
JENSEN FARMS Listeria Outbreak Minor (2%) U.S. CANTALOUPE INDUSTRY Drop in Demand Large (98%)
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Stakeholders What/Who are stakeholders? Winners Losers Unknowns
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Wins Most Wins Who are the winners?
Montgomery Little & Soran (Law Firm) + William Marler (Lawyer) New Companies (articles)
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Who are the losers? Loses Most Loses Loses Least Jensen Farms
Producers of US Cantaloupe The middlemen Retailers of U.S. Cantaloupe Victims of Listeria Outbreak (Charles Palmer)
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Producers of other fruit/Overseas Cantaloupe Producers
Who are the unknowns? (Win + Loss) (Win) Producers of other fruit/Overseas Cantaloupe Producers Hospitals
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Supply + Demand graph
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Lower the price of cantaloupe
Alternative #1 Lower the price of cantaloupe Pros: Listeria Outbreak? Demand Increase Cons: Effectiveness: Costs: Length of Time: ** * ***
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PR work Pros Cons Alternative #2 Cheap. Credibility. Hard to convince.
Time. Effectiveness: Costs: Length of Time: ** ***
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Pros Cons Wait it out Costs = 0 Time. Alternative #3: Effectiveness:
Length of Time: * ***
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Sell/Focus on other products
Alternative #4 Sell/Focus on other products Pros Profit. Cons Ridding of an asset Time. Effectiveness: Costs: Length of Time: **
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cost-benefit analysis
PR Work Lower The Prices Wait Sell Other Products Alternative Total Lower The Price ****** (6) PR Work ******* (7) Wait It Out ***** (5) Sell Other Products
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