1. What Is Sports and Entertainment Marketing?1
What Is Sports and Entertainment Marketing?
1.1 Marketing Basics
1.2 Sports Marketing
1.3 Entertainment Marketing

2. Sports Marketing Learning Targets:
I can describe the basic concepts of marketing.
I am able to explain the Marketing Mix.
I can define the Six Core Standards of marketing.

3. Key Terms: marketing marketing mix product distribution price
promotion
discretionary income
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4. WHAT IS MARKETING? Marketing
Is the planning and executing the conception, pricing, promotion and distribution of ideas, good, and services to create that satisfy individual and organizational objectives.
Simply stated Marketing is the creation and maintenance of a satisfying exchange.
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5. Continued…
Simply stated Marketing is the creation and maintenance of a satisfying exchange.
Creation – product/service development.
Maintenance – it must be continuous.
Satisfaction – meet the needs/wants of businesses and customers.
Exchange – business and customers both give and receive something of value.
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6. Satisfying Customer Needs
Identify your customer
Identify needs/wants of your customer
Develop superior products
Operate your business profitably
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7. Sports and Entertainment Marketing
Marketers of sports and entertainment marketing must assess;
consumer demand
the competition
the financial valuation of the goods and services they offer
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8. THE MARKETING MIX Marketing Mix
how a business blends the following four elements
Product
Distribution (Place)
Price
Promotion
aka – the Four P’s of Marketing
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9. what a business offers to satisfy needs/wants. goods and services
Product
what a business offers to satisfy needs/wants.
goods and services
Can be either tangible or intangible or both.
Distribution (Place)
the locations and methods used to make products available to customers.
Ex: Online, mail order, Bricks-N-Mortar
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10. amount customers pay for products.
Price
amount customers pay for products.
Amount that is listed on the price tag, ticket, bill, etc.
Promotion
ways to make customers aware of products.
encourages customers to buy.
Ex: advertising, publicity, personal selling, and public relations.
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11. Marketing Mix Considerations
Satisfying Customers
Must satisfy customers needs/wants by
Offer what they want
When they want it
Where they want it
For how much they are willing to pay
Discretionary / Disposable Income
the amount of money individuals have available to spend after paying for necessities
Striking the right balance between price, distribution and promotion is important.
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12. A Marketing Mix Example in the Sports Industry
The product the Super Bowl offers is a game between the best teams of the AFC and NFC.
Consumer costs extend beyond ticket prices and include travel and lodging expenses.
Distribution includes the location of the host city and ticket sales.
Promotion involves media outlets and related-product contests.
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13. Inclass Assignment/Bell Ringer / Exit Slip: Opening Act pg. 4
Work with a partner or solo
Read – answer what it is asking. We will discuss your findings tomorrow.
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14. Do they encourage consumers to make a purchase?
Opening Act pg. 4
Identify four advertising campaigns that feature celebrities or athletes.
Do they encourage consumers to make a purchase?
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16. CORE STANDARDS OF MARKETING
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17. Distribution
Distribution involves determining the best way to get a company’s products and services to customers.
Examples: In stores, online, via mail order
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18. Marketing-Information Management
gathering and using information about customers to improve business decision making
Example: Telemarketers calling you and asking you various questions.
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19. Pricing
the process of establishing and communicating to customers the value or costs of goods and services.
Price is typically linked to consumer demand.
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20. Product/Service Management
designing, developing, maintaining, improving and acquiring products or services to meet customer needs.
Examples:
Sony comes out with
bought out
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21. Promotion
using a variety of communication forms, including advertising, to distribute information about products, services, images and ideas to achieve a desired outcome.
Examples: Sales ads, Commercials on TV.
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22. Selling
any direct and personal communication with customers to assess and satisfy their needs now and in the future.
Examples: Sales and customer service representatives.
Progressive Insurance Best Buy
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23. Financing
A company must budget for its own marketing activities and provide customers with assistance in paying for the company’s products and services.
Example:
Note – customers are more likely to make a purchase when they have more than one payment option.
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24. Inclass Assignment / Bell Ringer / Exit Slip: ENCORE! pg.11
Read and Answer #4
Due (start of class) – Aug. 22nd
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25. #3 Purchased Four Reds Tickets
Financing – used credit card (had to pay in full)
Pricing – $24 per ticket (half-off face value)
Promotion – REDS alert, newspaper
PSM – None
Distribution – received by mail (could have picked them up at Will Call)
Selling – from REDS ticket office
MIM – had to give personal information (name, address, phone #)
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26. #4 19

27. Lesson 1.2 Sports Marketing
Learning Targets
I can identify sports marketing strategies.
I understand the importance of target markets.
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28. Terms Target Market demographics sports marketing gross impression
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29. WHY SPORTS MARKETING? Sports Marketing Target Market
using sports to market products
Target Market
Specific group of people you want to reach (your “Target”)
By researching their Demographics
Demographics
common characteristics of a group
age, gender, marital status, income level education level, location
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30. New Sports, New Opportunities
creates new ways for businesses to make money through sports
Arena Football
Frisbee Golf
Extreme Sports (X-Games)
Aero-ball
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31. Gross Impression Marketing strategy used by businesses
the number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer is shown.
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32. Timing Businesses musk act when Marketing efforts will change
Fans want products and services
Teams Wins
Addition of Popular Players
Trends/Styles change
Marketing efforts will change
Winning/Losing
Positive/Negative Press
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33. THE VALUE OF SPORTS MARKETING
it is a multi-billion-dollar global industry
Businesses know there is money to be made.
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34. Emotional Value connections to teams, players based on Tradition
Family
Where you live
What you know (like/watch)
Emotions - major factor in what consumers BUY and why they BUY and when they BUY.
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35. So Many Channels
High profile sporting events generate strong promotional revenues for broadcasters.
Bowl Games
Rivalry Games
Preseason Tournaments
Championship Games
How many sports channels do you have?
Dish Network – 100+
Insight Cable – ?
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36. Inclass Assignment/Bell Ringer / Exit Slip: Read pages 17 - 22
Answer the questions 1-12, 14 and 16
You must me your answers by start of class on Friday August 23rd.
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