1. Coalition of Hasbara Volunteers
C o H a V
Coalition of Hasbara Volunteers

2. The Phases of War 1st phase – conventional war of bullets and bombs
2nd phase – computerised control of battle
3rd phase - terrorism
4th phase - global war of ideas, or media war (4GW)
5th phase – social media
6th phase – lawfare
7th phase - cyberwar

3. Target Groups by Government
1% - decision makers
Governmental and many
Non-Governmental
organisations
9% - political activists
15% - politically aware public
How can we reach the man in the street who does not know the facts – we see this from letters to the press

4. PSC+ISM PSC+ISM Target Groups by Palestinians 75% - The general
public, universities, schools, trade unions, trade journals
PSC+ISM
PSC+ISM

6. What Can You Do? a) Read and learn the facts of the conflict
b) Develop your own narratives on both conflict related
and non conflict related issues
c) Form a group of friends to meet and discuss issues,
using social media tools
d) Start a Rapid Response Group, Blog, Facebook, Twitter

7. Your agenda/narratives
What Israel has done for World
Common values with the Western world:
Democracy, Aspiration for Peace, Tolerance
The effectiveness of the Anti Terrorist Barrier
Palestinian occupation of the mind of the youth through education
Human Rights Abuses in the Palestinian Territories
Palestinian human rights
Israel wants peace
What Israel has done for the world
Palestinian lack of building a State and educating for peace
Naqba of Jews from Arab countries
What the Arab leaders are saying
New Palestinian State to be Free of Jews
The main issue is NOT settlements or borders, it is about a right to exist
Israel wants peace

10. Your agenda/narratives
What Israel has done for World
Common values with the Western world:
Democracy, Aspiration for Peace, Tolerance
The effectiveness of the Anti Terrorist Barrier
Palestinian occupation of the mind of the youth through education
Human Rights Abuses in the Palestinian Territories
Palestinian human rights
Israel wants peace
What Israel has done for the world
Palestinian lack of building a State and educating for peace
Naqba of Jews from Arab countries
What the Arab leaders are saying
New Palestinian State to be Free of Jews
The main issue is NOT settlements or borders, it is about a right to exist
Israel wants peace

11. Today’s Battleground
The Media
Social Media

12. The Media is Manipulating and
being Manipulated!!!
Jewish controlled?

13. Distortions of images mostly fall into the following categories
Deliberate falsifying of pictures - boy run over by car

14. Images can be powerful…… but appearances can nevetheless be deceptive
Note the background – a filling station…
two cars – fully grown trees
The image leaves no doubt – witness the unprovoked brutality of the Israelis against the innocent Palestinian
Images can be powerful…… but appearances can nevetheless be deceptive
“We see things not as THEY are but as WE are……..” Therefore…….. if he bleeds, he MUST be Palestinian.

15. Social Media

16. Social Media Addresses of the MFA
Twitter:
Facebook:
Flickr:
MySpace:
Delicious :
Digg:
Friendster:

17. Why care about the web? Meet John Smith, a British student
John gets fliers on campus from radical political groups
John goes to the web to do his own research
If the fliers were about “Israeli Apartheid” or “Zionism” his private research will re- enforce the fliers
He is now more likely to believe it after forming his own opinion based on his research

18. What John sees…on page 1 (when he Googles “Zionism”)
Zionism is ... racist, it is nationalist…a fundamentalist movement, Zionism is not categorically different from Nazism. 3rd
“totally unaware of the history of Zionism and its contradiction to the beliefs of Torah-True Jews” – Jews Against Zionism, 8th
“The Zionists did not try to quell Palestinian fears, since their concern was to encourage colonization from Europe”, 9th
A delegation of Anti-Zionist Orthodox Rabbis met with Iranian President, Dr. Mahmoud Ahmadinejad prior to his delivering speeches at the United Nations and Columbia University. - Neturei Karta, 10th

19. Social networking
Friends activities & events
Extended networks
Groups
Causes
Donations

20. Palestinian Activists Hone Advocacy Skills (21 November 2007 )
U.S. Consulate General invited an experienced activist from the U.S. to work with local Palestinian advocacy groups on communicating their message through the media :
“They were eager to test-run some of his strategic new media tools for advocacy, public information and outreach.”
“Ideas included text message campaigns aimed at teenagers, social networking through the Web site Facebook”

21. Groups

22. Summary of threats… Big lie theory and the rewriting of history
Mass movements that lend legitimacy and use peer pressure as an effective tool
People convince themselves, hard to then change their mind
No longer reporting the news but asking people to help make / manufacture the news
Volume is truth, truth is decided democratically

23. Running a site / blog?
You can help others by providing links to them. Even if your site is small, it can help.
Check the words you use when providing a link and try an include key words in the link text if possible
Write a page on the same topic and use relevant key words as often possible, then provide a link to them from your page
When sharing a story link to the original source

24. A little information about shaqmallory:
Hi, Stuart Palmer.
Media Asia (MediaAsia) is now following your tweets on Twitter.
A little information about Media Asia:
              
48318 followers 2672 tweets following people
Hi, Stuart Palmer.
shaqmallory (alwayshere23) is now following your tweets on Twitter.
A little information about shaqmallory:
              
77 followers 234 tweets following 196 people

25. Distribution
of “Hits” to Blog

26. GAZA
APARTHEID
WATER
SETTLEMENTS
and B D S
EDUCATION
HUMAN RIGHTS

27. G A Z A

30. APARTHEID

33. W A T E R

36. SUMMARY
The PA is responsible for distributing water into areas A and B
and they are NOT using all the water that is allocated to them.
The PA pump 200 mill cubic metres (MCM) of water from their own resources
Israel under its obligations provide an additional 52 MCM
The PA consumption is only 185 MCM

37. The PA has stopped all cooperation with Israel on water issues.
In addition the PA :-
Does not treat their sewage (Israel treats 75% of the waste water for agriculture, aiming for 90% by 2015)
Is not developing new water resources available to them
Has allowed of 300 illegal wells to be dug in the West Bank
Close to 30% of water is lost due to the illegal drillings, evaporation and leakages (for info Israel loses 10%)

38. SETTLEMENTS
& B D S

39. “The dispute with the Palestinians is not territorial, it is ideological”
- Israeli Ambassador to UK
San Remo 1920
Whereas recognition has thereby been given to the historical
connection of the Jewish people with Palestine and to the
grounds for reconstituting their national home in that country
Article 5 - No Palestine territory shall be ceded or leased to, or
in any way placed under the control of, the Government of any
foreign Power
Article 6 - The Administration of Palestine…..shall encourage,
in cooperation with the Jewish agency close settlement on
the land, including State lands not requried for public purposes

40. EDUCATION

41. Do the Palestinians Really Want a 2 – State Solution??
Hamas in Gaza: 'Palestine means Palestine in its entirety, and Israel cannot exist in our midst'  - Fri. 29 Jul.
Hamas foreign minister Al-Zahar reiterates Hamas' rejection of two-state solution and commitment to gaining 'Palestine in its entirety' by force. He also declared that Hamas would view any Israeli withdrawal from the West Bank, or a compromise agreement with the Palestinian Authority, as only a 'first stage' towards the destruction of Israel in its entirety.
'At this moment in time, we say to you, first of all: We want Palestine in its entirety - so there will not be any misunderstandings. If our generation is unable to achieve this, the next one will, and we are raising our children on this. Palestine means Palestine in its entirety, and Israel cannot exist in our midst.'

42. Are the Palestinians Educating their citizens for peace?
Is there a Palestinian occupation of the mind
of the population against peace through education

43. HUMAN RIGHTS

44. Role of the NGO’s

45. Netherlands (via Oxfam Novib) Non-transparent
NGO
Direct government funding
Indirect government funding
Total government donations (in NIS)
Percentage of total donations
Adalah
EU; Switzerland; joint funds from Denmark, Sweden, Netherlands, Switzerland
Netherlands (via Oxfam Novib)
Non-transparent
Association for Civil Rights in Israel (ACRI)
Germany; Spain; EU; Netherlands; Norway; UK; Netherlands; joint funds from Denmark, Sweden, Netherlands, Switzerland
Sweden (via Diakonia); Netherlands (via Kerk in Actie)
1,480,469 (in 2009)
53%
Breaking the Silence
Spain; EU; UK; joint funds from Denmark, Sweden, Netherlands, Switzerland
Netherlands (via ICCO); Sweden (via Diakonia); Ireland (via Trocaire); Denmark (via Dan Church Aid); UK (via Christian Aid)
1,983,472 (2010)
76.30%
B’Tselem
Switzerland; Denmark; EU; Netherlands; Norway; Spain; UK; joint funds from Denmark, Sweden, Netherlands, Switzerland
Netherlands (via ICCO; Oxfam Novib); Sweden (via Diakonia); Denmark (via Dan Church Aid); Ireland (via Tocaire); UK (via Christian Aid); Germany (via EED)
5,388,869 (2009)
62%

48. "Are You Prepared to Rise to the Challenge?"

49. Coalition of Hasbara Volunteers
C o H a V
Coalition of Hasbara Volunteers
Write to Stuart -

51. Slide 9

52. PMW - studying Palestinian society
through window of Palestinian media:
Sports
Culture Crossword puzzles
Entertainment
Children’s pages
TV music videos
Poetry
Book reviews
TV sermons
and
Schoolbooks

53. Palestinian Authority Sports

54. “Normalization in sport a burning issue”
[Al-Hayat Al-Jadida, July 21, 2011]

55. Headline: “The street and the [sports] association oppose normalization [with Israel], emphasizing: There are rules to raising the flag of Palestine” 
“The normalization tournament in Canada [with Israel] has created a strong outcry on the Palestinian street, with the publication of the details of the football match in forum discussions on the Internet and photographs showing participation by Palestinian girl players in a match alongside Israeli girl players. This has caused agitation and anger on the Palestinian street when it comes to such games… Abd Al-Majid Hujjah, Secretary-General of the Palestinian Football Association, announced that the Association intends to appoint an investigative committee to look into the circumstances of participation by groups of girl players in a normalization encounter with Israelis in Canada. He emphasized that the investigative committee will submit its recommendations prior to legal steps being taken against the players. Hujjah said that the position of the Palestinian Football Association on the issue of normalization [with Israel] in sports is well-known already, having been publicized, officially, on more than one occasion. This position has been disseminated among everyone involved and it rules out any contact by the Palestinian Football Association with any activity related to the Israeli side.” [Al-Hayat Al-Jadida, July 21, 2011]

56. educational TV for kids
Culture,
educational TV for kids

57. [PA TV (Fatah), May and August 2010]
Girl points to places on map: "We went to the Sea of Galilee (lake in Israel) and to the Dead Sea." Boy points on map: "Jaffa, Haifa." (Israeli cities) Girl: "And Jericho." Boy: "And Jenin and Nablus." Host: "So you've visited many different places in Palestine, and that's very good. It's very good that we're always visiting new places in our state, Palestine."
[PA TV (Fatah), May and August 2010]
PA TV children show- Jaffa Haifa in Palestine.avi

58. Fatah event with Abbas: "We commit and promise to stand behind you, oh Mahmoud Abbas, until Judgment Day. I am returning to you, the purest land, oh land of the free. No matter how long the nights of exile, I am returning to you, oh land. From Rafah to Rosh Hanikra (northern Israel) our coast, and Beit Shean (Israeli city). Above your soil, oh my land, is a picture of Garden of Eden. From Rafah to Rosh Hanikra our coast, and Beit Shean. Above your soil, oh my land, is a picture of Garden of Eden. From Rafah to Rosh Hanikra, north and south, are the picture's borders. From Haifa (Israeli city) and Tantura to the [Jordan] valley (i.e., all of Israel). I am returning to you, the purest land, oh land of the free."
[PA TV (Fatah), Feb. 27 and May 12, 27 July , Aug. 2011, many times in Sept, Sept 14, 20 and more]
Start 20 secs

59. Denial of Christian tradition – to deny Israel’s history and right to exist
Because they are trying to steal our land they have to replace us in history in suffering- Modern Jew doesn’t belong anywhere and is a religion

60. Palestinian Mufti, Muhammad Hussein: Jesus taught Islam not Christianity
"We're talking about an ongoing chain [of prophets of Islam], from Adam to Muhammad, representing the call for monotheism and the mission of Islam… The prophets were all of the same religion [Islam]… [e.g.] Jesus was born in this land in Bethlehem… He also lived in Nazareth, moved to Jerusalem, so he was a Palestinian… We respect Jesus, we believe in him [as a prophet of Islam], just as we believe in the Prophet Muhammad.“ [PA TV (Fatah) April 21, 2009]
Since there were no Jews here –Jesus must be turned into a Muslim Palestinian
Mufti-Jesus taught Islam Eng.avi

61. Is mandatory religious war for Islam
Religiously based non-recognition: Palestinian Authority:
Conflict with Israel
Is mandatory religious war for Islam 61

62. Mahmoud Habbash,
Minister of Religion: "Allah has preordained for us the Ribat (religious war) on this blessed land. We are committed to it by Allah’s command. Let no one be mistaken or under the illusion that Ribat (religious war) is a choice and nothing more. It is a commandment that necessitates hardship and requires the person to rush to fulfill this command. If Allah has chosen you for Ribat on the land of Ribat, you, the choicest of God’s servants, then this is an honor. The enemy is patient, it is waiting for the nation to collapse. The struggle over this land is not merely a struggle over a piece of land here or there. Not at all. The struggle has the symbolism of holiness, or blessing. It is a struggle between those whom Allah has chosen for Ribat and those who are trying to mutilate the land of Ribat."[PA TV (Fatah), Feb. 12, 2010]

63. Obstacles to Peace 1- Non-recognition of Israel 1b Religious war
2- Demonization and hate incitement
3- Support and glorification
of terror and violence