1. This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

2. What is the message of this cartoon?

3. Denotation Connotation
To do this question, you need first to borrow two concepts from English:
Denotation
(what you see)
Connotation
(how it affects its audience)
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

4. Denotation Connotation Meaning
The building ‘Western Europe’ is about to fall down; the prop ‘self help’ is not strong enough to stop it.
Connotation
The rickety building suggests neglect and failure – Europe’s problems were its own fault.
Meaning
The war has ruined the western democracies, which cannot unaided get their economies going, and are in danger of turning communist.
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

5. Denotation Connotation Meaning
Marshall, sleeves rolled up, is lifting the huge prop labelled ‘American Aid’.
Connotation
‘sleeves rolled up’ = effort and an attitude of determination.
Meaning
Marshall’s proposals would pump into the European economy the billions of dollars necessary to get it going again.
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

6. Denotation Connotation Meaning
Uncle Sam is sat on the prop smoking a cigarette.
Connotation
Resting = uninclined to act.
Sat on the prop = actively stopping Marshall going to work.
Meaning
Many Americans were isolationist, did not see why they should give away American taxpayers’ taxes, and opposed Marshall Aid.
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

7. Denotation Connotation Meaning
The American house is very affluent, and has lots of tools.
Connotation
Reminds you of Churchill’s request during the war: ‘give us the tools and we will finish the job’.
Meaning
ONLY America has the wealth and economic strength to get the European economy going. They MUST intervene to stop a disaster.
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

8. Denotation Connotation Meaning
The house ‘western Europe’ is about to fall on the wealthy house next door.
Connotation
It is in the rich house’s self-interest to mend the house next door!
Meaning
Shepard is saying that, if western Europe falls to communism, America will be next (i.e. this is an early version of the ‘domino theory’).
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

9. Denotation Connotation Meaning (By the way have you noticed…)
Marshall is saying: ’It’s up to us AGAIN’.
Connotation
A reference to the American belief that, by entering the war, THEY had ‘saved’ the world for democracy.
Meaning
Shepard is ‘buttering’ up the Americans, appealing to their vanity and self-congratulation. It is a VERY pro-American cartoon.
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

10. Denotation Connotation Meaning
The house next door is ‘WESTERN’ Europe.
Connotation
Originally, the Marshall Plan was for ALL Europe, but Stalin had made the Iron Curtain countries pull out.
Meaning
The cartoon shows how, by October 1947, the British public had come to see that the Iron Curtain and Cold War were unchangeable realities.
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

11. Origin Date Finally, always remember to look at: (who drew it)
(when it was published)
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

12. Date Details Significance 1 October 1947.
Four months after the Marshall Plan, when there was a real chance that Congress was going to reject it.
Significance
Shepard is warning people that without Marshall Aid there will be a economic and political disaster in western Europe.
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.

13. Origin Details Significance The British cartoonist EH Shepard.
Shepard was a very knowledgeable and perceptive commentator.
Significance
This cartoon is aimed at America as much as at the British public – it is an appeal as much as a comment.
This cartoon of 1 October 1947 drawn by EH Shepard for the British magazine Punch shows Marshall (on the left) telling 'Uncle Sam' : 'Come on Sam! It's up to us again'.