1. WELCOME Prof. H.J. Hultink (Erik Jan) Professor of New Product Marketing Faculty of Industrial Design Engineering 24 / 08 / 2015

2. DELFT UNIVERSITY OF TECHNOLOGY TUDELFT.NL

3. DELFT UNIVERSITY OF TECHNOLOGY ›Founded in 1842 by King Willem II ›8 Faculties ›15 Bachelor programmes ›34 Master programmes ›1 Graduate School (PhD) ›Over 17,500 students of which 2,500 international students ›2,500 Scientific staff members ›Over 46,500 alumni IDE.TUDELFT.NL @tudelft/tudelft

4. DELFT UNIVERSITY OF TECHNOLOGY ›Thirteen universities in the Netherlands ›Three universities of technology: 3TU ›Programmes in science, design and engineering TUDELFT.NL

5. INDUSTRIAL DESIGN ENGINEERING IDE.TUDELFT.NL

7. FACULTY OF INDUSTRIAL DESIGN ENGINEERING IDE.TUDELFT.NL

8. INDUSTRIAL DESIGN ENGINEERING ›Founded in 1969 ›Over 2,000 students ›Over 300 first year students ›More than 5,000 alumni ›200 Scientific staff members ›25 Professors ›140 PhD candidates @idetudelft /idetudelft

9. INDUSTRIAL DESIGN ENGINEERING ›1 Bachelor programme ›3 Master programmes and 1 specialisation ›Online education ›Master Classes (postgraduate courses) IDE.TUDELFT.NL

10. OUR WAY OF WORKING IDE.TUDELFT.NL Technology Feasibility People Desirability Business Viability DESIGNING

11. EDUCATION IDE.TUDELFT.NL/EDUCATION

12. THE T-SHAPED DESIGNER PhD STRATEGIC PRODUCT DESIGN INTEGRATED PRODUCT DESIGN DESIGN FOR INTERACTION BACHELOR IDE IDE.TUDELFT.NL/EDUCATION

13. EDUCATION IDE.TUDELFT.NL/EDUCATION BACHELOR (3 YRS) Design projects Multidisciplinary courses Minor 2 electives BSc final project MASTER (2 YRS)PhD (4 YRS) Various research programmes Integrated Product Design Design for Interaction Strategic Product Design

14. BACHELOR PROGRAMME Numerus clausus › Decentralised selection › Weighted lottery Broad basics of industrial design engineering: from technology to people, from business to aesthetics. Presenting, integrating, teamwork IDE.TUDELFT.NL/EDUCATION

15. BACHELOR PROGRAMME First year: general knowledge of specialisation › Binding recommendation on continuation of studies Second year: deepening Third year: broaden knowledge and graduate › Minors and electives › Bachelor Final Project IDE.TUDELFT.NL/EDUCATION

16. MASTER PROGRAMME › 3 Master programmes  Design for interaction (DfI)  Integrated Product Design (IPD)  Strategic Product Design (SPD) › Specialisation Medisign › Joint Master Project  Students of all Masters › Master Graduation Project IDE.TUDELFT.NL/EDUCATION

17. DESIGN FOR INTERACTION Students become specialists in user-centred design, developing their abilities to create innovative userdesign interactions with a focus on experience, behaviour and well-being. IDE.TUDELFT.NL/EDUCATION

18. INTEGRATED PRODUCT DESIGN Students become experts in integrated design and engineering, creating innovative products and product-service combinations for both consumers and professional users. IDE.TUDELFT.NL/EDUCATION

19. STRATEGIC PRODUCT DESIGN Students become experts in relating design activities to their broader business contexts. IDE.TUDELFT.NL/EDUCATION

20. ALUMNI IDE.TUDELFT.NL/ALUMNI

21. WHAT CAN YOU DO AFTER YOUR STUDIES? ›Product development Designer, stylist, product engineer ›Strategy and commercial functions Design manager, product manager, product planner ›Product technology Manufacturing engineer ›Education and research Lecturer, researcher, PhD student ›Entrepreneurship Management and product development IDE.TUDELFT.NL/ALUMNI

22. Jeroen van Erp Creative Director Fabrique Member of the Creative Industry Topteam

23. Taco Carlier Founder / product developer VANMOOF

24. RESEARCH IDE.TUDELFT.NL/RESEARCH

25. RESEARCH ›Design for our Future ›Research themes: - Unlocking people - Meaningful interactions - Let’s Re(d)use - Care for our health ›Delft Design Labs IDE.TUDELFT.NL/RESEARCH

26. UNLOCKING PEOPLE › Societal challenges caused by locked-in habits (behaviour) › Growing complexity in society › What our designers do:  motivate new behaviour  encourage industry to rethink its approach to innovation Unlock people by spurring for change IDE.TUDELFT.NL/RESEARCH

27. UNLOCKING PEOPLE – PERSUASIVE GAME DESIGN Game design aiming to create an user-experienced game world to change user behaviour in the real world Engaging, free & playful IDE.TUDELFT.NL/RESEARCH Real world Experience Behaviour change Game world Experience Game design

28. UNLOCKING PEOPLE - CONTEXT MAPPING

29. UNLOCKING PEOPLE – DELFT INSTITUTE OF POSITIVE DESIGN IDE.TUDELFT.NL/RESEARCH

30. UNLOCKING PEOPLE – OV-CHIPKAART GRADUATION LAB IDE.TUDELFT.NL/RESEARCH

31. UNLOCKING PEOPLE – THIRD AGE SUIT IDE.TUDELFT.NL/RESEARCH

32. MEANINGFUL INTERACTIONS › Need to integrate technology into daily life › Desire for personalised solutions in a globalised world › Re-think the roles of ‘designers’ and ‘consumers’ › What our designers do:  Meta-design (support consumers through design)  Connect and enhance everyday life Create meaningful interactions between people and technology IDE.TUDELFT.NL/RESEARCH

33. MEANINGFUL INTERACTIONS – 3D PRINTED OPTICS AND SENSORS IDE.TUDELFT.NL/RESEARCH

34. MEANINGFUL INTERACTIONS – SAIL SIMULATOR IDE.TUDELFT.NL/RESEARCH

35. MEANINGFUL INTERACTIONS – KINETIC MIRROR IDE.TUDELFT.NL/RESEARCH

36. MEANINGFUL INTERACTIONS – REINVENT THE TOILET IDE.TUDELFT.NL/REINVENTTHETOILET

37. LET’S RE(D)USE › Scarcity of energy, materials and manpower › Shift from wasteful, linear design to a circular design approach is vital › ‘Circular’ products save € 400 billion in materials (Europe only) › What our designers do:  integrate technology and product aspects with emotional and aesthetic elements  create business models and introduction strategies Let’s re(d)uce: design for sustainability and a circular economy IDE.TUDELFT.NL/RESEARCH

38. LET’S RE(D)USE – CONCEPT HOUSE IDE.TUDELFT.NL/RESEARCH

39. LET’S RE(D)USE – SUSLAB NWE IDE.TUDELFT.NL/RESEARCH

40. LET’S RE(D)USE – URBAN ELECTRIC VEHICLE IDE.TUDELFT.NL/RESEARCH

41. CARE FOR OUR HEALTH › One of the biggest societal challenges: ageing › Proportion of Europeans aged 65+:17.5% in 2011 -> 24% in 2030 › Self-management of health care enables people to:  live longer at home  return home from hospital earlier  be healthy at home › What our designers do:  design for cure, for care and for health Care for our health: design for our health IDE.TUDELFT.NL/RESEARCH

42. CARE FOR OUR HEALTH – CHILD VENTILATION MASK IDE.TUDELFT.NL/RESEARCH

43. CARE FOR OUR HEALTH – TIC TAC TILES IDE.TUDELFT.NL/RESEARCH

44. CARE FOR OUR HEALTH – TRAIN TOILET IDE.TUDELFT.NL/RESEARCH

45. CARE FOR OUR HEALTH – VACUUM GRASPER IDE.TUDELFT.NL/RESEARCH

46. DELFT DESIGN LABS ›Applied Labs ›Consumer Research PEL ›Foundational Labs ›ID-Studiolab ›Perceptual Intelligence Lab ›Physical Ergonomics Lab ›Made of.. Material Library ›Model making and Machine Lab (PMB) IDE.TUDELFT.NL/RESEARCH

47. BUSINESS IDE.TUDELFT.NL/BUSINESS

48. BUSINESS ›Research projects ›Student projects ›Entrepreneurship IDE.TUDELFT.NL/BUSINESS

49. RESEARCH PROJECTS – LIGHT.TOUCH.MATTERS. IDE.TUDELFT.NL/BUSINESS

50. RESEARCH PROJECTS - PRODUCTS THAT LAST 'Products That Last’ is about creating value propositions without producing more stuff. If products last longer, they can offer enhanced economic value. IDE.TUDELFT.NL/BUSINESS

51. RESEARCH PROJECTS – CRISP IDE.TUDELFT.NL/BUSINESS Intelligence Business Experience Product service system

52. RESEARCH PROJECTS – CRISP IDE.TUDELFT.NL/BUSINESS

53. STUDENT PROJECTS – BIOCOACH IDE.TUDELFT.NL

54. STUDENT PROJECTS - PRIVA IDE.TUDELFT.NL

55. ENTREPRENEURSHIP – EXO-L IDE.TUDELFT.NL

56. ENTREPRENEURSHIP – KONNEKT IDE.TUDELFT.NL